James Day obituaryIt is with sadness that we pass on the news that James Day, our friend, respected loyalty practitioner and Loyalty Magazine Awards judge, has passed away after a tough fight. This … Read Full Article about Be Present, Be Brilliant, Be Gone
Soft drink brand now has a “real point of view” Coca-Cola, the behemoth of a soft drinks brand that used to be marketed as ‘the real thing’ with a catchy tune, is turning away from its former marketing … Read Full Article about Coca-Cola wants to be understood
Money transfer company trialling blockchain platforms Payment institution MoneyTO Ltd, specialising in migrant remittance services, is launching a blockchain-based loyalty programme. The … Read Full Article about UK first market for blockchain loyalty
Digital service expectations from customers are very high Financial services firms without a user-friendly digital banking experience are at risk of losing customers. According to findings from … Read Full Article about Digital failings impact customer retention
2% on purchases, with app in beta now available Footfall is the golden goose for bricks and mortar retailers. If you can persuade shoppers into your premises, then sales will follow, goes the argument. … Read Full Article about intu to drive footfall with in-store cashback app
Everyone watching as latest ‘big plans’ emerge Tesco is reported to be trialling price cuts for loyalty members but this is not the only big rumour circulating. Tesco is also said to be bringing … Read Full Article about Rumours and more rumours as Tesco Clubcard price cuts
Impressive advisory board for marketplace startup It’s an interesting stunt to get attention (that worked). Offer first class travel to members of the UK government, because they must be tired after all … Read Full Article about Need publicity? Give away 1st class travel
Points to be shelved in favour of rewardsExclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER. Shell is in the process of launching a new … Read Full Article about New Shell programme rewards all forecourt spend
California offerings range from your own barrel to a home dinnerUS wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition. … Read Full Article about Experiential loyalty superceding wine clubs
Self-disruption to achieve youth acceptanceArticle by Paula Thomas. KFC in China is the largest restaurant chain in the largest country in the world. The brand now … Read Full Article about Digital and rewards driving growth in KFC China
Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunitySince the May 25, 2018 when the GDPR regulations came into force, we continue to be regaled by stories … Read Full Article about GDPR and Loyalty – a marriage made in heaven?
Review article by Attila KecsmarYou might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a … Read Full Article about How Amazon Moments changes the game for loyalty programmes
This is a book that won’t get talked about because no-one will want their competitors to read itThe reason? It is darned good. Harley Davidson riding author Ken Schmidt has the … Read Full Article about Book Review – Make Some Noise
Interview with Mike Jordan, CEO of Bink Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s original proposition of enabling … Read Full Article about Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?