When Toshihiko “Toby” Otsuka, CEO of Rakuten Europe said at the launch recently that Club Rakuten loyalty programme would be “like no other in Europe”, Loyalty Magazine was keen to find out exactly how it would differentiate itself. This is what we found out . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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