AC Milan launches scheme for UK fans
Italian football club AC Milan has launched a loyalty programme for its fans living in the UK.
Loyalty company Reward is managing the programme, which enables fans to collect loyalty points by shopping with selected online and offline retailers. Points can be redeemed for a range of AC Milan merchandise and kit.
The programme uses a cardless approach to loyalty developed by Reward, said to be designed with the psyche of the football fan in mind. Members securely register their credit and debit cards with a personalised online account and automatically receive their points without needing a loyalty card when making a transaction in any of the participating stores.
Reward CEO Gavin Dein commented: “With football becoming more and more expensive, clubs need to find ways to make it affordable for supporters. By introducing a passion-based loyalty programme, AC Milan is providing an easy way for supporters to pay for their passion, while enabling retailers to drive sales and increase footfall.”
Members can collect points at a range British online and high street shops including eBay.co.uk, Halfords, Amazon.co.uk, Superdrug, CineWorld and JJB Sports.