Active mobile users “strongly interested” in m-commerce
West trails Asia, finds survey
Nearly half of the most active mobile device users would like to pay for goods and services using their handsets, according to a global survey from Accenture.
The survey also found that the West trails well behind Asia in adoption of the technology.
The survey of 1,100 “tech forward” consumers from 11 countries, found that 45% are keen on the concept of mobile commerce, despite the fact that 73% express significant privacy and identity theft concerns.
Respondents in Asia were the most enthusiastic, with 69% indicating they favour using mobile phones for most payments. China comes out on top, on 76%, followed by India (75%), Korea (56%) and Japan (47%).