Adeptra appoints new marketing director

Adeptra appoints new marketing director
Customer communications company Adeptra has appointed Bill Brown as director of worldwide product marketing.
 
Reporting to Tony McGivern, CTO, Brown brings more than twenty years of experience in defining and managing customer relationship strategies and customer experience for some of the world’s largest companies.  He has hands-on experience in devising and deploying strategies in the financial and card issuer space. He has worked for Chordiant, MBNA America and Providian Financial Corporation, with roles across the card lifecycle from lending to collections, including fraud detection and authorisations, risk detection and credit line increase processing and core customer experience management.
 
Brown joins Adeptra from his position as director of WW Card Solutions for Chordiant Software, where he supported the company’s unified customer experience lifecycle by defining and developing its vertical business applications to provide systemic solutions for the card market. These included core servicing capabilities, and products brought to market including: Disputes Manager, Fraud Manager and Collections Manager.  With the use of real-time predictive and adaptive analytics within the customer conversation, Brown ensured Chordiant’s offerings could enable businesses to differentiate the customer experience and improve the success of each interaction.
 
While at Providian Financial Corporation, which was sold to Washington Mutual for approximately US$6.5 billion in October 2005 with an estimated 10 million card holders at time of sale, Brown ran Risk Management for the sub-prime portfolio and the Consolidated Disputes Group.