Afghan telco introduces VIP rewards
Afghanistan-based telco Roshan has launched a prepaid ‘VIP’ loyalty card for its high-end subscribers.
Cardholders will be provided with priority assistance, special discounts at Roshan shops and a registration bonus of AFA 150 with the M-Paisa mobile payments service.
Reward partners on the card include Azizi Bank, Hotel Intercontinental Kabul, Insurance Corporation of Afghanistan, Kam Air, Flower Street Cafe and the Grill Restaurant.
Cardholders will also receive reduced international and national airfares from Kam Air, hotel rooms and conference bookings from Hotel Intercontinental Kabul and dining experiences at Kabul’s restaurants.
The card has initially been rolled out Kabul, and Roshan says it will subsequently expand to more partners across the country.
Roshan, added one million subscribers to its services between June and early February, passing 3 million users. The telco offers mobile banking services so users can send money to others through their phones, and it began offering a Blackberry service in August, the first company in Afghanistan to do so.
The Taliban regime, ousted in 2001, banned modern technology including the internet and TV during its rule, but items such as the iPod have since boomed in the country among the more well-off section of the population.
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