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Air Miles ME in link with charity

Air Miles ME in link with charity
Air Miles Middle East is working with Burjuman’s Safe & Sound Charity Campaign to provide funds for research into breast cancer across the GCC.

Air Miles users can now donate their Air Miles to this charity. Safe & Sound is one of the region’s largest, most comprehensive breast cancer awareness charity campaigns. Launched in 1998 ,it focuses on the key message of survival through early detection and treatment. The campaign has been pioneered by the BurJuman Centre shopping complex, located in the heart of Dubai. Through numerous events, along with a number of outreach initiatives, Safe & Sound has encouraged families in the UAE to proactively take charge of their health, helping to increase understanding and to empower women in the fight against the disease.

Fiona Leslie, Air Miles’ Head of Marketing and PR, said that Air Miles members donated over 2.7 million Air Miles points to charity in 2008, making these donations one of the program’s most popular rewards.

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