Airline launches business rewards in UK
American Airlines has announced the UK as the latest region for the launch of its Business ExtrAA programme. The scheme, which is already available for Small and Medium Enterprises (SMEs) in the US, is a complimentary travel incentive programme that rewards participating companies for regular use of AA.
Companies accrue Business ExtrAA points when employees travel on American Airlines, American Eagle or American Connection operated flights using an eligible ticket. As a bonus, employees can also to earn miles to add to their own personal American frequent flyer AAdvantage accounts. The Business ExtrAA programme keeps track of all ticket purchases and a monthly email will be sent so companies can keep track of points earned.
Accrued points can be saved for at least two full calendar years and companies can choose how they are redeemed. Business ExtrAA points can be donated as part of employee incentive programmes or to thank valued customers for their loyalty.
Alternatively, they can be used to pay for return tickets in all classes of travel, to purchase cabin upgrades, Admirals Club membership or to upgrade an account to AAdvantage Gold Status and all the benefits that these awards entail.
“It is a useful tool given the tough economic climate and will be invaluable in helping companies minimise their travel costs without compromising on the quality of service they receive”, commented Maria Sebastian, VP sales & marketing EMEA for American Airlines.