General Motors has held onto its position for the sixth year as the favourite automotive manufacturer in the US on the back of its utility and pickup truck popularity. Alfa Romeo had the most improved customer loyalty . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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