Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
There is a huge and growing frustration in wanting to do positive things to help the environment, but as a business, … [Read more...] about Fear of criticism leads to green hushing
The US has always managed customer loyalty differently (think coupons, money off, credit card rewards) but the news from … [Read more...] about 20 year loyalty journey takes an unexpected turn
So now we know. Stationery has priority over marketing for the majority of SMEs. It even comes before spending on … [Read more...] about Stationery gets more spend from SMEs than marketing
Details of the new loyalty program from Eurostar remain firmly under wraps as the new company – a merger of Eurostar and Thalys into Eurostar Group - finishes its rebranding
It didn’t … [Read more...] about Eurostar to launch a new loyalty scheme
Every now and again a brand creates an inspirational campaign that makes this job worth doing and raises the bar for everyone else.
The … [Read more...] about Inspirational program from an unexpected source
A UK-wide study suggests 92% of consumers are turning to loyalty programs for everyday spending to … [Read more...] about Inflation helps put loyalty programs front of mind
Starbucks pushes ahead with NFT rewards, but loses top raking in the coffee loyalty stakes
Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which … [Read more...] about Importance of Web3 to loyalty dividing opinion
It might be the largest fast food chain in the world, and probably the best known, but when it comes to … [Read more...] about US customers are not McLoyal
Consumers in the UK are among the most loyal in the world, but there are big risks if you get your … [Read more...] about UK consumers becoming more loyal
While it seems consumers in the UK are increasingly likely to take part in a loyalty initiative, (see research from Cheetah Digital … [Read more...] about Retail Trends 2023: Frugality is in; rampant consumerism is out
yellow, is a bank-wide loyalty program created for Small Businesses and professional people in Greece. It has been … [Read more...] about Case Study – yellow rewards program app from Piraeus Bank
In the past year, 47.8 million workers quit their jobs, in the US alone. It is an average of nearly four million … [Read more...] about The Great Resignation and customer loyalty
Article by Christopher Ross, President EMEA – Collinson Group
Brands are built with great creativity … [Read more...] about BLAND LOYALTY…
Star Alliance have gone ahead with its much anticipated launch of a co-branded credit card, which has the eye-opening carrot of Gold … [Read more...] about New travel credit card moves the needle for co-brand loyalty
Google has launched ‘Google Play Points’ in India - the 28th country to gain access to … [Read more...] about Google Play loyalty program launches in India
"The loyalty business is at the centre of customer communications and activity. It is the heart of every venture. It deserves to be recognised."
Research and data are … [Read more...] about International Loyalty Awards launches for 2023 with a focus on customers
Customers want to know more about the carbon footprint of their … [Read more...] about 8 in 10 banking customers want to know the carbon impact of their spending
More than 25% of Americans are considering joining a loyalty reward programme to help offset pressure from rising … [Read more...] about Co-branded reward card return to market
Business media got there first, but the consumer press is sure to follow when the full enormity of the changes made to the Radisson Rewards programme become … [Read more...] about Plenty of criticism of Radisson Rewards ‘devaluation’
