Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
With one third of the world’s population now in enforced isolation some unexpected results of our changed habits are … [Read more...] about Unexpected consequences of a customer lockdown
Well, why not?
She was a canny girl when it came to cash, so my summation is that if she didn’t then one of her household … [Read more...] about Did Queen Victoria have a Co-op “divi” number?
If you thought that as a marketer, creative or loyalty programme manager there was little you could do to help with … [Read more...] about UN calls on marketers and creatives to help spread coronavirus message
With pubs, bars and restaurants closed in most markets, the sale of home delivery wine and beer has taken on a fresh vibrancy.
There … [Read more...] about Wine seller celebrates 38 years of home drinking
Loyalty Magazine: The milestones section of … [Read more...] about Charting the evolution of loyalty
There are really only four ways to create value for all stakeholders in a loyalty program, writes Chuck Ehredt of … [Read more...] about Just four ways to maximise value
Most situations have an upside if you look hard enough, and with coronavirus/Covid-19, it is the enforced time to think that makes my list, writes Annich McIntosh
Cancelled … [Read more...] about Reasons to be cheerful
A surge of stories in consumer media about the theft of both loyalty points and data is helping to focus industry minds on the security of … [Read more...] about Fraud concerns raise lid on an expensive cost of business
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research
It was proving an odd sort of day, especially considering that Loyalty Magazine was at a trade event. It began with a session of mindfulness, then I had a chat with the Woodland Trust before a … [Read more...] about Unexpected trends at Business Travel Show
Loyyal has announced a three year deal with Emirates for airline rewards
Now based in San … [Read more...] about Major airline loyalty blockchain deal announced
United Airlines has achieved a US$400 increase in revenue for the next year from a … [Read more...] about New deal for United brings in US$400m YonY
Loyalty Magazine Awards multiple award winner AS Roma is to have talks with other European clubs to ask them to … [Read more...] about AS Roma to ask other clubs to participate in its Missing Children campaign
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data
There is a massive danger of failing to deliver on a promise when a brand declares it has a sustainable footprint. Yet two … [Read more...] about Because there is no Planet B
Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts … [Read more...] about Reviews, discounts and photos top three drivers for DTC brands
OK, so we are not the first to use this heading, but it is so appropriate for the brave change of direction taking place at the cash … [Read more...] about Intu the unknown
Loylogic has been announced as the new platinum sponsor of the … [Read more...] about Loylogic sponsors the Loyalty Magazine Awards 2020
A Scandinavian loyalty programme for skiers is heading for one … [Read more...] about Joined up loyalty success on the slopes
