Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Customer loyalty and marketing are changing in front of our eyes, but the changes aren’t exactly universal. Antavo, an enterprise loyalty technology provider, has some insight to share on customer … [Read more...] about How customer loyalty trends stand apart in Europe, North America and APAC – new reports
In this first-in-a-series, entitled The Fine Art of Loyalty, Stephen Gilbert, … [Read more...] about The Fine Art of Loyalty – new series of articles from Collinson
In today’s world where experience is everything, we all know that an individual can make or break the customer experience, writes Melanie Parker, founding director of Stream … [Read more...] about Increase market share with an internal reward and recognition program
We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the … [Read more...] about Customer Centricity – Treating your customers according to their value
The 30 under 40 list of Loyalty Royalty is a celebration of the incredible talent emerging and flourishing in our industry. These people are the lifeblood of the loyalty business and truly deserve … [Read more...] about 30 Under 40 Loyalty Royalty 2022 list announced
Mastercard expanded its presence in the … [Read more...] about Digging into Mastercard’s acquisition of SessionM
A Ukrainian subscriber of Loyalty Magazine with whom we have been in contact for some years had every intention of sponsoring the International Loyalty Awards 2022 with his company NTI Loyalty, … [Read more...] about Ukrainian business hub seeks help from the international loyalty community
Chipotle is embarking on a significant funding round to finance investment in robotics and … [Read more...] about Chipotle starts funding round to invest in robotics
We are Netpeak – #1 … [Read more...] about Keeping in touch in Ukraine
Reality check: This is not a negative story, because the average Brit has an average of 4 loyalty cards, and 48% of … [Read more...] about As the world has changed – have we as an industry kept up?
Covid disrupted virtually every aspect of the global marketplace, including brand loyalty. In countries as diverse as France, South Africa, China, India and the US, more than half of consumers said … [Read more...] about 4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
Launching an awards competition after a pandemic is a little like lighting a firework and hoping it isn’t … [Read more...] about International Loyalty Awards Finalists
How to measure the results of cross channel viewership has been a problem for most marketers since we moved … [Read more...] about Neilsen sale to private equity highlights tracking problem
Emphasis on transfer of miles from card to reward programme
Virgin Red has partnered with Capital One as its first US financial services company partner. Customers … [Read more...] about Virgin Red adds first US credit card issuer
With the 2030 Net Zero target … [Read more...] about Net Zero & Loyalty – Helping to shape the world one nudge at a time
Prior to joining Oracle, I founded a start-up in the loyalty sector that … [Read more...] about Disruptive loyalty
Companies that focus on traditional metrics such as Net Promoter Score are struggling to gain a realistic … [Read more...] about Are you asking your customers the right questions – and at the right time?
Loyalty is hard won and easily lost. Yet sometimes it is out of retailers’ hands. Securing repeat business was already a major challenge for retailers as cross-border commerce proliferated, and the … [Read more...] about Closing the gap between online and in-store loyalty
It was not possible to predict what response there would be … [Read more...] about Record number of entries and an incredible list of Finalists for the International Loyalty Awards 2022
Twenty five years ago, I was one of a handful of journalists invited to Moscow for the opening of the very first Mastercard ATM … [Read more...] about Remembering the opening of the first Mastercard ATM in Russia
