We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with … [Read more...] about More news on the new Virgin Points launch
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by … [Read more...] about Virgin finally launches group loyalty, and promises never to expire
Where to go - in person or virtual - if you want a conversation about loyalty
We all enjoyed the virtual Loyalty Magazine Awards last June, even though they were held in our sitting … [Read more...] about Believe it or not, some events are still taking place
Revealing figures show true value of miles to an airline
The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned its SkyMiles frequent … [Read more...] about Delta opens its books as it separates its loyalty programme
Loyalty Leaders list highlights those who were there for us and who delivered on our expectations
‘Some brands delivered in 2020 and some didn’t’ is one of the conclusions of the 2020 … [Read more...] about Who showed up and who delivered when needed most?
Research proves value of convenience loyalty
Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive … [Read more...] about C-store study goes global in year of Covid
Hotel charging a Covid surcharge
Social media is buzzing with ire against IHG for making a US$5 surcharge on customers for extra Covid-19 cleaning. The person charged said it had … [Read more...] about Shame on you IHG!
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract for the implementation and management of a loyalty … [Read more...] about Saudi Arabian Airlines selects partner for loyalty programme
So they want us to go back to work in crowded trains, to negotiate busy streets and to spend our days in multiple occupancy tower blocks, where offices have to be accessed by squashed lifts and … [Read more...] about Don’t ask us to go back
Plum and Button relationship already shown to grow customer participation and increase learnings for companies
Button, the mobile commerce technology company, used by a range of … [Read more...] about AI assistant used by Groupon partners to offer rewards programme
Sportsbet.io, the cryptocurrency sportsbook that uses Bitcoin as its currency, has launched a new loyalty programme to “respond to the growing desire for a sense of community in sports … [Read more...] about Crypto gaming firm launches loyalty to engender a community spirit
"The only cardio taking place is on the screen"
While governments are trying to keep us fit and active during Covid-19 lockdowns, South African Multichoice has launched a loyalty … [Read more...] about New programme rewards members for watching TV
Oh My! The UK grocery business has woken from its complacency to view the cuckoos in the nest.
All had been quiet on the UK loyalty front for longer than is seemly. Until that is, Lidl … [Read more...] about UK food business heats up as cuckoos enter nest
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya Lal.
"Customer loyalty" has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer … [Read more...] about New white paper from Comarch
The reluctance of people to touch money is fast-forwarding the trend towards payments and loyalty residing together on a mobile app. An example of how this can be developed going forward is Farmer … [Read more...] about Pandemic speeds move to payments and loyalty apps
Trust Payments, the unified payments group has acquired Mobilize Systems, a UK based engagement and mobile loyalty platform serving the retail and hospitality sectors.
Uplifting sculpture celebrates hotel reopening
A huge well done to Turner Prize winner Martin Creed for his uplifting new piece recently unveiled in the grounds of the atmospheric … [Read more...] about Everything is going to be alright
Next steps may lead to a coalition programme
Those working in blockchain loyalty have appeared to go a little quiet of late, but it seems they have been beavering away in the … [Read more...] about Successful pilot for blockchain loyalty
"Hong Kong's biggest coalition loyalty programme ever" claim
A coalition loyalty programme has been launched in Hong Kong that connects over ten brands, 2,000 stores and a … [Read more...] about Loyalty programme connects over 10 brands and 2,000 stores