Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Mastercard has announced is to introduce what it calls a “unique, crypto-centric loyalty opportunity’ … [Read more...] about Mastercard and Bakkt partner to offer crypto and loyalty solutions
Cosmetics and fashion brands explore use of NFTs for rewards
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to describe … [Read more...] about Loyalty booming post-cookie ban
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer loyalty program … [Read more...] about Expedia unifies customer loyalty offering across brands
Never been a more important time to connect to customers
Revenue earner as guests have to buy miles to qualify
Etihad Guest, the loyalty programme of the UAE’s national airline, Etihad Airways, has introduced a new programme feature called … [Read more...] about Etihad offers miles multiplier
Finally, there is a trend in travel for firms to make loyalty programmes more accessible and more portable for the … [Read more...] about OTA in loyalty points collaboration
Following rumours for some months that big 4 UK supermarket Asda is to finally launch a customer loyalty programme, the chain has begun … [Read more...] about Asda trials loyalty app with staff
My mind has been on IKEA. The family recently spent a hugely enjoyable day browsing its aspirational room settings and … [Read more...] about My mind has been on IKEA
Research is demonstrating the strength of customer concern over their impact on the … [Read more...] about Give customers the choice of sustainable delivery
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can … [Read more...] about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
The underlying assumption of airline loyalty programs rarely … [Read more...] about Are airline loyalty programs still worth the hype? You decide
Almost half of shoppers only stay loyal to brands for rewards & discounts
It is an often overlooked fact that it is how you ask the question that determines what you get as an … [Read more...] about Powerful research shows the value of rewards
New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t want to share … [Read more...] about Personalisation is key, but so is trust
I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?
Latest reports, investments, acquisitions and predictions
It is unlikely you have got this far through the pandemic without being told by an automated system that a company is “experiencing … [Read more...] about We need to talk: Conversational AI moves to next level
TransferConnect, which claims to be the world’s largest points exchange network says it has achieved 50 currency partners.
TransferConnect , from Ascenda, is celebrating its 4th … [Read more...] about Points transfer system celebrates 50 partners and a fourth birthday
A new challenge is facing the world’s governments – how to persuade people to get vaccinated. Shouldn’t they be taking some … [Read more...] about Meeting the new challenge facing the world’s governments – lessons from loyalty
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored
Compassion and a true sense of customer centricity are now needed more than ever before as we hopefully move out of the pandemic, writes Michelle Bisset, VP Small Business, Sage.
Firms are being accused of using the pandemic as an excuse for long waits on the telephone or late … [Read more...] about Covid no longer an excuse for bad service
