Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
There was no question about the main trend of the Loyalty Surgery this year. After a period when change was viewed with nervousness, the loyalty business – … [Read more...] about Emotions take centre stage at the Loyalty Surgery
There is a danger that artificial intelligence and loyalty programmes combined could be used to offer unfair … [Read more...] about ACCC final report published
That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards … [Read more...] about Customer loyalty? It’s complicated
In conversation with John Norrie, CEO of Tranxactor
Loyalty Magazine: Tranxactor is a hugely important company in loyalty, CRM, … [Read more...] about Looking back to see forward
Bengaluru in India hosts the third largest number of start-ups in the world only behind Silicon Valley in the US and … [Read more...] about Returning to basics in a time of VUCA
The Loyalty Magazine Group consists of three elements; Loyalty Magazine, The Loyalty Magazine Awards and The Loyalty Surgery conference. Three incredible, connected platforms to … [Read more...] about Loyalty Magazine Group
One of the many highlights of the Loyalty Surgery was the presentation by Laura Cagnacci of agency Advice … [Read more...] about AS Roma uses social media to find missing children
Australian streaming service Foxtel has launched a new program offering rewards to customers, with tiers to mark tenure.
Foxtel will reward its customers with everything from free box … [Read more...] about Foxtel launches tenure-based loyalty program
Launched in conjunction with Rewards4Footballand ticket provider SecuTix,the intention is to create an integrated … [Read more...] about Everton FC to reward loyal fans
A discussion on loyalty often includes mention of both points expiry, breakage and proving whether a loyalty programme actually works. Latest … [Read more...] about Starbucks payment and reward card accounts for nearly half its business
Marketing budgets are falling in all the countries surveyed, underlining the need for strong customer engagement and loyalty rather than a scatter gun approach to generate business.
The … [Read more...] about Falling marketing budgets highlight need for loyalty
American Express and Ascenda, a global loyalty management company, have signed a strategic partnership to jointly launch credit card loyalty programs for banks in South Korea. In March this year, … [Read more...] about American Express partners for South Korea loyalty
Skrill, a digital payments platform powered by payments provider Paysafe Group has launched of a loyalty programme. It is likely to be one of many as financial services wake up to the value of … [Read more...] about Skrill to launch payments loyalty programme
In a very significant announcement, PayPal says it has entered into a $4bn cash agreement to buy Honey Science Corp, a technology platform that helps merchants develop targeted shopping and … [Read more...] about PayPal to acquire digital shopping and rewards platform
It has been a transformative year for customer loyalty, with many programmes revamping their offerings, and most … [Read more...] about Loyalty Magazine Awards 2020 now open!
The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional … [Read more...] about Ancillary business growing in importance via loyalty programmes
Accor and Alibaba have signed a partnership to develop“digital applications and loyalty programs” by integrating Accor’s products and services within the Alibaba ecosystem. The deal will include … [Read more...] about Accor deal with Alibaba focusses on distribution and loyalty
A new loyalty scheme will launch next summer to replace the purehmv programme beloved by customers of the music store before it fell into … [Read more...] about HMV to get new loyalty
