Customer loyalty and marketing are changing in front of our eyes, but the changes aren’t exactly universal. Antavo, an enterprise loyalty technology provider, has some insight to share on customer … [Read more...] about How customer loyalty trends stand apart in Europe, North America and APAC – new reports
Neighbor's Club– Tractor Supply Company - WINNER: Best Loyalty Launch or Initiative of 2020 & 2021
If you go to bed dreaming of thinking up the ultimate loyalty program that is not … [Read more...] about CASE STUDY: Supporting customers to live the dream
The Queen, the epitomy of loyalty both given and received, has sadly died. Loved, admired, respected and revered. Queen Elizabeth was there always, for her people, her country and for the … [Read more...] about Her Royal Highness, HM Queen Elizabeth
Traditional model remains dominant despite customer disenfranchisement
A flurry of activity is happening in the travel industry as the sleeping giant awakes from its covid induced … [Read more...] about Airline loyalty in the firing line
Interesting tie-ins with land travel companies
Mexican low-cost Airline Viva Aerobus has launched a new loyalty programme called Doters, which has some interesting points earning … [Read more...] about Mexican airline launches Doters
Shopping behaviours influenced by a variety of factors - but loyalty helps
The cost of living crisis is impacting both businesses and consumers but interesting data … [Read more...] about Surprising behaviour triggered by cost of living crisis
Super App vs Super Currency? Which will conquer India market?
The launch by giant conglomerate Tata of its Neu super app has created much discussion as to what approach will be best to … [Read more...] about Tata Neu launch creates ‘super’ discussion
Could your company be doing more?
New report from gnatta, plus Chiquita’s electric banana buses back in London
Reusable packaging is now the most important green factor for … [Read more...] about Sustainable business: Consumers most concerned about packaging
Wi-fi and party-time? Forget it
“I want to be alone” has been a plea for decades rom celebrities sick of being in the public eye. Now apparently, it is also on the wishlist of ordinary … [Read more...] about Just leave me alone to reboot
Online customer complaints jump 138% with delivery the biggest bugbear
As online shopping has increased in popularity over the past couple of years, so too have customer service … [Read more...] about Rising number of customer complaints need addressing with transparency
Intentions include coss-selling, brand awareness, linking to CSR program and first party data
General Mills, the global FMCG (CPG) conglomerate that sells a vast range of breakfast … [Read more...] about General Mills launches first consumer loyalty program
Change of focus to show more sympathy for economic. Socio-political and health pressures
It is hard NOT to focus on the problems that people are facing across the world from rising … [Read more...] about Starbucks promises to improve customer and employee experiences
Klarna's new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic
It’s an exciting period for those of us working in the loyalty … [Read more...] about Focus on payments loyalty:
Change of focus to 'responsible lending', its reward strategy and its open banking platform fail to calm spooked investors
Klarna, the Swedish fintech company that has recently focussed … [Read more...] about Klarna fundraising knocks 85% off value
How careful should marketers be about keeping customer confidence when this type of story appears?
Researchers in China claimed they have developed "mind-reading" AI, multiple … [Read more...] about Researchers in China say their ‘mind-reading’ AI can measure loyalty to the Communist Party
Loyalty programmes have major role to play in cleaning databases and reconnecting with customers post-pandemic
More than four in five marketers (82.8%) reporting that … [Read more...] about Great resignation causes problem for marketers – apart from those with loyalty programmes
KFC has confirmed that it will be the latest brand to move on from savings stamps.
The fast food giant has confirmed that its Colonel’s Club loyalty scheme which allows customers to get … [Read more...] about KFC Colonel’s Club scrapped in major shake-up to loyalty scheme
Starbucks is upgrading its payment methods to enable customers in the UK to collect Stars even when they don’t pay with the Starbucks Card.
New and existing Starbucks® Rewards members … [Read more...] about Starbucks makes the paying easier
New report highlights reward disappointment in travel loyalty offerings
A new report focusing on US consumer travel is reporting a significant gap between what customers expect from … [Read more...] about Significant gap in travel reward expectations and delivery
Last of the superstores to embrace to loyalty
After an eight month trial, Asda is finally ready to roll-out its long awaited ‘Asda Rewards’ loyalty app.
George Wilson, Head of Product, EMEA, Global Merchant Loyalty at SessionM, a Mastercard company, helped judge this year’s International Loyalty Awards submissions. Here’s what he … [Read more...] about What the International Loyalty Awards tell us about the state of loyalty