But unengaged Lone Wolves make up 50% of the population
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored
All Articles
The COVID reboot: Engaging and supporting customers through the pandemic and beyond
Guest Article
Compassion and a true sense of customer centricity are now needed more than ever before as we hopefully move out of the pandemic, writes Michelle Bisset, VP Small Business, Sage.
Covid no longer an excuse for bad service
Consumers losing patience with call centre queues and lack of swift service
Firms are being accused of using the pandemic as an excuse for long waits on the telephone or late … [Read more...] about Covid no longer an excuse for bad service
Analysing the risks of change
Exclusive
“If a business can manage to come through the pandemic, that is great. But it doesn’t mean change is no longer necessary. However, change in itself is fraught with dangers.” This was the starting … [Read more...] about Analysing the risks of change
Tapping into the mindset and channels of today’s luxury shopper
How does a luxury brand communicate with the online consumer?
The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in … [Read more...] about Tapping into the mindset and channels of today’s luxury shopper
Transforming to re-imagine
As the Covid pandemic recedes and retail begins its … [Read more...] about Transforming to re-imagine
Loyalty enters the housing market
Housing is one of the very few areas where loyalty hasn’t featured – until now.
Bilt Rewards has launched what it claims is the first-ever rewards programme for the rental … [Read more...] about Loyalty enters the housing market
Samsung using cashback to incentivise its wallet
Importance placed on existing merchant loyalty offerings
Samsung has launched an interesting cash back proposition that gives up to 20% back to customers who use the Samsung + payment … [Read more...] about Samsung using cashback to incentivise its wallet
Consumer trust crucial to convenience purchasing behaviours
Profiles of new McDonalds and Popeyes programs
Many behaviours have changed in the last months, but it is impressive just how many of us have tried totally new methods of ordering and … [Read more...] about Consumer trust crucial to convenience purchasing behaviours
This might be a technology story, but it affects YOU!
Technical debt one of the biggest threats to innovation as we build back
For as long as I have been writing for Loyalty Magazine, people have told me that technology issues are a … [Read more...] about This might be a technology story, but it affects YOU!
Loylogic celebrates partnership with National Bank of Oman
National Bank of Oman (NBO), the Sultanate’s first local bank, and one of its largest, is to use Loylogic’s PointsHub and PointsPay solutions for the Nuqati Rewards program.
Nuqati … [Read more...] about Loylogic celebrates partnership with National Bank of Oman
Peoples added to Skyscanner roster
Travel marketplace Skyscanner has appointed Clive Peoples, former customer marketing leader at eBay and Expedia, as SVP of Marketing.
Peoples, who will be based out of the … [Read more...] about Peoples added to Skyscanner roster
PAYBACK India changes hands in significant industry move
American Express and ICICI Investments Strategic Fund have sold PAYBACK India to payments provider BharatPe.
The transaction price, thought to be in the region of US$30m, but … [Read more...] about PAYBACK India changes hands in significant industry move
Luxury business discovers importance of customer loyalty
Sustainability also rises on agenda as Paris Fashion Week gets involved
The publishing of an article by Vogue (Vogue Business) on the importance of customer loyalty, deserves a … [Read more...] about Luxury business discovers importance of customer loyalty
Blue to make tweeting less dangerous
* Arguments in favour of a subscription loyalty model
* Godsend for SM agencies
An estimated 81% of the US population have at least one subscription – to essential items, … [Read more...] about Blue to make tweeting less dangerous
Physical retail still rules – study
"Now more than ever it is crucial for retailers and brands to understand the dynamics at play"
A recent study by YouGovsuggests that physical retail still rules with 86% of shoppers … [Read more...] about Physical retail still rules – study
How we have changed as workers
Organisation calls for a 'healthy hybrid' approach and loyalty has a role to play
We may be shoppers; we are also part of the global workforce, and the pandemic has caused a huge strain … [Read more...] about How we have changed as workers
Curating programs to keep them relevant
Guest Article
Report from India on need for constant re-evaluation
India FS club provides 1000 ‘breaths of fresh air’
Time for a home truth: Quite often you need to run to stay in the … [Read more...] about Curating programs to keep them relevant
Bank loyalty programs coming soon to a place near you
Ascenda background and clients
Ever since the report from Alliance Data and Euromonitor that a global surge of brand investments in loyalty and rewards worth A$387 billion is taking … [Read more...] about Bank loyalty programs coming soon to a place near you
Amex fined for sending four million unlawful emails
Strong warning to companies to differentiate between servicing emails and marketing
The Information Commissioner’s Office (ICO) has fined American Express Services Europe Limited … [Read more...] about Amex fined for sending four million unlawful emails
