Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Customer loyalty and marketing are changing in front of our eyes, but the changes aren’t exactly universal. Antavo, an enterprise loyalty technology provider, has some insight to share on customer … [Read more...] about How customer loyalty trends stand apart in Europe, North America and APAC – new reports
If you go to bed dreaming of thinking up the ultimate loyalty program that is not … [Read more...] about CASE STUDY: Supporting customers to live the dream
The Queen, the epitomy of loyalty both given and received, has sadly died. Loved, admired, respected and revered. Queen Elizabeth was there always, for her people, her country and for the … [Read more...] about Her Royal Highness, HM Queen Elizabeth
A flurry of activity is happening in the travel industry as the sleeping giant awakes from its covid induced … [Read more...] about Airline loyalty in the firing line
Mexican low-cost Airline Viva Aerobus has launched a new loyalty programme called Doters, which has some interesting points earning … [Read more...] about Mexican airline launches Doters
The cost of living crisis is impacting both businesses and consumers but interesting data … [Read more...] about Surprising behaviour triggered by cost of living crisis
The launch by giant conglomerate Tata of its Neu super app has created much discussion as to what approach will be best to … [Read more...] about Tata Neu launch creates ‘super’ discussion
Reusable packaging is now the most important green factor for … [Read more...] about Sustainable business: Consumers most concerned about packaging
“I want to be alone” has been a plea for decades rom celebrities sick of being in the public eye. Now apparently, it is also on the wishlist of ordinary … [Read more...] about Just leave me alone to reboot
As online shopping has increased in popularity over the past couple of years, so too have customer service … [Read more...] about Rising number of customer complaints need addressing with transparency
General Mills, the global FMCG (CPG) conglomerate that sells a vast range of breakfast … [Read more...] about General Mills launches first consumer loyalty program
It is hard NOT to focus on the problems that people are facing across the world from rising … [Read more...] about Starbucks promises to improve customer and employee experiences
Klarna's new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic
It’s an exciting period for those of us working in the loyalty … [Read more...] about Focus on payments loyalty:
Klarna, the Swedish fintech company that has recently focussed … [Read more...] about Klarna fundraising knocks 85% off value
Researchers in China claimed they have developed "mind-reading" AI, multiple … [Read more...] about Researchers in China say their ‘mind-reading’ AI can measure loyalty to the Communist Party
More than four in five marketers (82.8%) reporting that … [Read more...] about Great resignation causes problem for marketers – apart from those with loyalty programmes
KFC has confirmed that it will be the latest brand to move on from savings stamps.
The fast food giant has confirmed that its Colonel’s Club loyalty scheme which allows customers to get … [Read more...] about KFC Colonel’s Club scrapped in major shake-up to loyalty scheme
Starbucks is upgrading its payment methods to enable customers in the UK to collect Stars even when they don’t pay with the Starbucks Card.
New and existing Starbucks® Rewards members … [Read more...] about Starbucks makes the paying easier
A new report focusing on US consumer travel is reporting a significant gap between what customers expect from … [Read more...] about Significant gap in travel reward expectations and delivery
Last of the superstores to embrace to loyalty
After an eight month trial, Asda is finally ready to roll-out its long awaited ‘Asda Rewards’ loyalty app.
George Wilson, Head of Product, EMEA, Global Merchant Loyalty at SessionM, a Mastercard company, helped judge this year’s International Loyalty Awards submissions. Here’s what he … [Read more...] about What the International Loyalty Awards tell us about the state of loyalty
