Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Across the globe companies are re-evaluating their offering to customers to make them more relevant to the end-users and more valuable to the business.
Loyalty practitioners and the … [Read more...] about If you are not relaunching your loyalty programme, you are in a minority
American Airlines and its reward programme is in the news at the moment, and not all of it positive.
First the good stuff with much praise going to the joint venture between American and … [Read more...] about American JV with Qantas; management changes – and LATAM disappointment
Vietnam Airlines, a member of the Skytrain alliance, is upscaling its Lotusmiles loyalty programme to offer new ways to redeem across both digital and offline channels.
Vietnam Airlines … [Read more...] about Vietnam Airlines upscales Lotusmiles
The Ministry of Economic Affairs in Taiwan has launched a loyalty programme to drive mobile payments and stimulate domestic commerce.
Costing a significant NT$440 million … [Read more...] about Ministry launches mobile loyalty programme
The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers … [Read more...] about Social conversations and market research combined offer massive learning potential
Brands in all … [Read more...] about Customers demand personal but brands lack empathy, says KPMG report
The most unexpected things appeal to our customers. Did you know for example, that the most popular YouTube video for India, in September, with over 50 million views, is for DSP Mutual Fund, an … [Read more...] about Expect the unexpected
Just weeks after Sainsbury’s launched its revamped, mobile-first new loyalty programme with personalisation at its core, we hear that Tesco is also enhancing its loyalty programme, but for this, … [Read more...] about Tesco to follow subscription model for Clubcard Plus
UK Watchdog the Financial Conduct Authority is looking seriously at action to prevent insurers from dual pricing that penalises loyal customers. If it does … [Read more...] about End of the road for loyalty penalties
They trialled it extensively on the Isle of Wight, and now, having proved the concept, Nectar is rolling out its digital … [Read more...] about Sainsbury’s Nectar trial learnings go national
If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a … [Read more...] about Social dominates customer engagement, but do you have a handle on it?
Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition … [Read more...] about Working with 5p margins the Aviva way
Sometimes it takes a stint out of the office to put things in perspective – especially if you have the opportunity to connect to leading brands and awards … [Read more...] about Impressive roster of speakers at 2019 Loyalty Surgery
Boutique hotel specialists, Mr & Mrs Smith is to partner exclusively with InterContinental Hotels Group (IHG) in a move designed to persuade customers to book directly with IHG.
From … [Read more...] about IHG in loyalty deal with boutique hotelier
When I rang a contact centre the other day, the call began with a recorded message from the CEO saying she fully understood my frustration, but it was no excuse for anger or rudeness and could I … [Read more...] about Should a loyalty programme be kept away from the customer service department? Discuss.
The Australian Competition and Consumer Commission (ACCC) has raised concerns over how consumer data is managed in relation to loyalty schemes in the market.
The consumer watchdog has … [Read more...] about Australian regulator puts loyalty programmes under investigation
Thomas Cook, the 178 year old UK based tour operator and holiday company that runs a loyalty programme using epoints has filed for US Chapter 11 bankruptcy protection while it struggles to … [Read more...] about Thomas Cook files for chapter 11 as it struggles to survive
Emirates’ award-winning loyalty program, Skywards, is celebrating the key milestone of reaching 25 million members.
The airline is marking the occasion with a range of offers and … [Read more...] about Emirates celebrates 25 million loyalty programme members
There’s a story doing the rounds that a major UK supermarket stopped offering loyalty points for recycling because a couple earned two flights to Australia by cutting up cardboard into very small … [Read more...] about Fraud & Loyalty: Really?
From tomorrow, the way Qantas passengers use their points will change forever when the biggest overhaul in the history of the Qantas frequent flyer program takes effect.
From … [Read more...] about Qantas loyalty overhaul is mixed blessing for customers
Qantas Group’s CEO Alan Joyce topped the list of Australia’s highest paid CEOs in 2018, earning an impressive A$23.9m.
In 2017, Joyce was named as the world’s most influential LGBT … [Read more...] about Who says loyalty doesn’t pay?
