Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, is merging a number of … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
This year’s Earth Day theme is “Restore the Planet’ and it has never been … [Read more...] about What are you doing to mark Earth Day?
If you could start again, … [Read more...] about UK bank customers unhappily loyal
84% of Australians say loyalty programs are important, but only 12% sign up after the purchase
Australian consumers are reluctant to commit to a single brand, and rarely sign up to … [Read more...] about Aussies bored with single brand loyalty
Marks & Spencer has begun legal action against Aldi, arguing the supermarket's Cuthbert the Caterpillar cake infringes its Colin the … [Read more...] about Is yours a Cuthbert or a Colin?
GDPR, the European data protection law, induced fear into marketers and customer … [Read more...] about Corporate resistance to paying GDPR fines leads to staggering reductions
The loyalty business is often described as a niche vertical, that is relatively self-contained. That may be the case in terms of the people who … [Read more...] about A complex and diverse but niche business explained
It will surprise no-one to see a raft of new initiatives as firms adapt to the ongoing changes in customer behaviour. … [Read more...] about Hotel reward program splits the world into two
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
A new study suggests that most shoppers around the world think brands and retailers must do more to reduce waste.
The study … [Read more...] about Growing wish for retailers to cut waste – study
Its no new story that the travel business is … [Read more...] about Marketplace adds value in a world were travel miles are no longer useful
It’s not a good idea to try this too early in the day, because it puts one’s focus onto wine, but a new service from Tesco that suggests wines … [Read more...] about Tesco offers sommelier advice for wine pairing
In some markets, people who have bravely submitted to vaccination are rewarded with a … [Read more...] about Krispy Kreme rewards vaccinated customers
How do you position a successful brand to appeal to young people? For Vodafone, the answer … [Read more...] about Case Study: What has happened since VOXI won the Loyalty Redefined trophy?
“In a crisis, great new ideas are born out of necessity,” is how Gabi Kool, chief commercial officer (CCO) of … [Read more...] about New platform getting the attention it Dezerved
Never has this question been more important or relevant. With consumer behaviour changed, possibly for ever, a survey of … [Read more...] about How do you REALLY feel about our loyalty programme?
American Airlines Group Inc the latest airline to announce a deal to finance a loan with its loyalty programme.
It is is kicking off a … [Read more...] about What would airlines do without their loyalty programmes!
General Motors has held onto its position for the sixth year as the favourite automotive manufacturer in the US on the back of its … [Read more...] about Alfa Romeo has most improved loyalty
With more time on their hands and less access to in-store shopping, consumers are turning to direct-to-consumer and subscription services in ever greater … [Read more...] about The subscription model – be in it for the long haul
