Alliance Data wins a peach of a card contract
Alliance Data Systems Corporation has announced it has signed a long-term agreement with PD Financial Corporation, operators of the PeachDirect consumer goods website, to provide private label credit card services for its catalog and web channels.
The agreement is being put into place prior to a rebranding of the site in Q3, when PD Financial plans to launch the VENUE brand identity as VENUE for both its catalog and web channels.Both Alliance Data and PD Financial are based in the US.
The new private label credit card program launch will coincide with the new brand. Currently PeachDirect uses GE Money for its credit card and consumer finance.
PD Financial is a fast-growing retailer of luxury merchandise, including high-end brands of electronics (e.g., Panasonic, Sony, Bose, Toshiba); beauty/fashion accessories (Lancome, Prada, Yves Saint Laurent), jewelry and watches (TAG Heuer, Movado, ESQ, Armani, Gucci), and home products (Capresso coffee makers, luxury bedding/linens, Italian leather furniture), among others. PD Financial’s sales in 2007 reached $200 million.
Alliance Data will provide private label credit card services including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services. The card program will build customer loyalty and drive repeat purchasing through a customer rewards program, which will provide incentives that recognize and reward cardholders for their patronage.
“We selected Alliance Data to be our private label program partner not only for their retail and credit expertise, but for their sophisticated analytics and extensive marketing insights,” says Ron Drori, CEO of PD Financial Corporation. “Working with Alliance Data to understand better our customers’ needs and purchasing behaviors, we have the ability to communicate more effectively, while also recognizing and rewarding our customers for their purchases. We’re focused on engaging customers and building a loyal, long-term relationship with them, and this private label program is absolutely critical to making that happen.”