Amazon among winners of gift and prepaid card awards
Blackhawk Network has announced its fourth annual Hawk Award winners for achievements in the prepaid and gift card sector
The accolades from US-based prepaid solutions provider Blackhawk recognise those helping the industry grow through their contributions, and they are awarded in five categories: Overall Gift Card Program, Card Design, Marketing and Promotion, Industry Achievement, and Product Innovation.
Donald Kingsborough, president and CEO of Blackhawk Network, commented: “This year, the companies and individuals that have been honored have truly set a new standard for leadership and innovation within the industry and been a key factor in the success of Gift Card Mall.”
This year’s winners were:
Best Card Design: Amazon.com
The Best Card Design Award honors the top card design within the prepaid card category that truly stands out among the rest. Amazon.com’s design was recognized for using bold colors, effective use of branding and clean design.
Best Promotional Program: iTunes
The Best Promotional Program Award honors the best promotional or marketing program featuring a prepaid card product. iTunes program was recognized for being a strategic and creative campaign that effectively incorporated the use of a relevant product tie-in through promotions and marketing.
Industry Achievement: Applebee’s Bridget Mohen
The Industry Achievement Award honors the individual or organization making the greatest contribution to the advancement of the gift card industry. Applebee’s Bridget Mohen was recognized as a true leader in the prepaid industry.
Most Innovative Product or Service: The Home Depot
The Most Innovative Product or Service Award honors the prepaid product or service that is considered to be ground-breaking in the industry. The Home Depot’s Interactive gift card experience was recognized for being a forward-thinking service. Leveraging augmented reality technology, consumers use a Web cam and their gift card to receive suggested products in 3D on their computer.
Alliance Partner – Best Marketing and Promotional Program: The Kroger Co
The Alliance Partner – Best Marketing and Promotional Program Award honors a highly creative and strategic marketing campaign that effectively showcases the use of prepaid. The Kroger Co was recognized for their Mega Events.
Alliance Partner – Best Overall Gift Card Program: Giant Eagle
The Alliance Partner – Best Overall Gift Card Program Award recognizes the partner that has best demonstrated the execution of a successful gift card program. Giant Eagle was recognized for setting the standard in gift card programs with their industry-leading program.