Amex enables smartphone points redemption
Points can be used for fuel, clothing, grocery and manicures
American Express has launched a new smartphone feature that lets its card members redeem rewards points to make purchases.
The ‘Use Points for Charges’ feature is available in the Amex mobile app and can be used for smartphone-based payments on iOS and Android devices including fuel, groceries, clothing and manicures.
The card company claims that, unlike rewards programmes that only allow customers to redeem from a pre-selected list of options, the new offering will let customers design their own rewards programme and redeem points for almost any purchase with an Amex card.
“We’re committed to making Membership mobile, recognizing a future where decisions on what, where, and how to buy increasingly happen through mobile devices,” said David Yoo, SVP mobile products and services at Amex. “We want to be where our Card Members are so that they can get the most out of Membership every day, and we can do that by connecting our Card products to the mobile devices our Card Members rely on most.”
To use the new feature, the card member downloads or upgrades the free iOS or Android American Express mobile app. They can then make an eligible purchase over US$1 using an eligible card enrolled in Amex’s Membership Rewards programme.
The user opens the mobile app and selects ‘Use Points’ for that particular charge once it hits their statement. A credit in the amount of the charge is then applied to their account
“Our card members want flexibility, choice and the opportunity to use the rewards they earn for the things they need and want most,” said Yoo. “While many of our card members enjoy using points for big rewards like travel, Use Points for Charges now makes rewards more accessible for those who want to use Membership Rewards points for their everyday purchases.”
Amex has already introduced offerings that let customers check their account balance, make payments, browse rewards options, and load special offers to their card via smartphones.