* Decide who your friends are when booking a flight
* Do travel loyalty programmes really benefit customers?
The underlying assumption of airline loyalty programs rarely challenged is that the mileage "game" is a worthwhile endeavor, but is it? Steve Belkin, author of Mileage Maniac peels away the packaging . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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