Reality check: This is not a negative story, because the average Brit has an average of 4 loyalty cards, and 48% of people agree with the concept of loyalty rewards. But there is a but…. The percentages are declining. So is this a warning call . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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