Asda, Woolworths and Shell install gift card centres
UK retailers Asda, Woolworths and Shell haave all installed gift card centres supplied by secure transaction specialists The Logic Group.
The latest roll out follows Sainsbury’s implementation of gift card centres in 2006 and increases the total number of outlets by nearly 400%. Over 2,000 UK stores currently sell this new category from The Logic Group’s pre-pay technology partner InComm Europe. Each gift card centre stocks a wide range of cards from a choice of over 40 different retailers and service providers.
InComm and The Logic Group enable gift card centres across 830 Woolworths stores, 551 Shell petrol stations and in more than 330 Asda supermarkets.
Over the course of 2007 the range of gift cards available nearly doubled. The gift card centres allow shoppers to choose from an extensive range of gift cards from multiple retailers, which can then be redeemed for goods at each respective store. The gift cards have no value until they are activated at the point of sale. The Logic Group says the gift cards therefore act as a useful means for retailers to reduce shrinkage.
It added in a statement that “gift card centres are the next step forward for gifting. Not only can they help improve customer loyalty, they can increase store footfall and aid impulse purchasing.”