Australian betting site plans programme
Australia-based betting company NSW TAB is planning a rewards programme in time for the spring horse racing carnival and the National Rugby League Grand Final.
Owner Tabcorp said the programme would offer TAB account holders will earn points on bets on both racing and other sporting events.
The innovation is a strategy designed by TAB to retain and increase its punter/customer base in direct competition with rival betting operators. The scheme has been planned for a year and will be free to join and exclusive to the NSW TAB.
It will be available through all NSW TAB channels, including phone, retail outlets, trackside through EasyBet terminals, at the track and tab.com.au. Rewards points can be earned by betting on both pari-mutuel and fixed odds on both racing and sports.
The company says that one of the main features will be that TAB will partner with a number of sporting and racing bodies to deliver rewards and privileges to its customers.
The scheme will cover betting on racing and sports and reward registered punters for bets placed through NSW TAB retail outlets and online. It will offer retail customers, for the first time, the ability to choose their own betting limits or to exclude themselves from betting if they are experiencing problems.
NSW TAB has recently partnered with administrative body Racing New South Wales to offer rebates of up to 6% to high spending customers. The proposed loyalty scheme is targeted at customers who do not qualify for those price discounts.
TAB said the decision to launch a loyalty scheme was taken after severtal briefings with regulators from the NSW Department of Racing and Gaming to ensure it was within the law.
NSW legislation introduced in 2008 that makes it illegal to advertise “any credit, voucher or reward as an inducement to participate, or to participate frequently, in any gambling activity (including as an inducement to open a betting account).”