Avon ladies move online
The door knocking “Avon calling” ladies are taking their beauty products online with a new social media platform to consumers, Avon Connects.
The online community allows customers to virtually ‘attach’ to an Avon representative online, but the company says that customers will still receive the traditional face-to-face service and Rrepresentatives will continue to receive trade discount.
There will just be no more cold calling door-to-door process.
Head of ecommerce Emma Lowry comments: “As the first company to begin selling direct to the online consumer back in 1997, Avon is delighted to introduce this new groundbreaking tool as we celebrate Avon’s global 125th anniversary.
“In today’s time pressured world, people want quick and easy ways to buy and Avon Connects makes this possible. By using a social media platform to link customers with their local representative, we can provide both with a time efficient option without sacrificing the personal service that the consumers desire.”
Since launching to the Avon representatives in September 2010, Avon Connects has received over one million page views, with over 55,000 registered users on the community to date. As well as providing the Representative connecting tool, Avon Connects is a fully interactive site designed to engage users with videos, editorial and pictures on a daily basis.
“When Avon launched internally, a good response was expected as the site can directly benefit Representatives’ businesses by allowing them to be even more flexible with their time. To have over 25 per cent of Independent Avon Representatives signed up the community in a matter of months, however, has completely surpassed Avon’s expectations,” adds Lowry.
More info at: www.avonconnects.co.uk