Barclays owned Bink has integrated restaurant booking platform SquareMeal into its digital loyalty offering.
The initiative enables Barclays customers to sign up to SquareMeal Rewards through the Loyalty Cards feature on the Barclays app. The feature allows customers to collect loyalty points automatically whenever they use their Barclays credit or debit card at participating SquareMeal restaurants.
The SquareMeals reward programme is a simple way for customers to earn rewards for dining out, making restaurant bookings, and leaving restaurant reviews.
The scheme gives restaurants the ability to entice customers with points-earning offers, and the card-linking technology gives enhanced visibility into customer spend and behaviour. This marketing tool not only helps restaurateurs to fill quieter times, but also builds customer loyalty, encourages repeat visits, and even a greater spend per visit.
Bink’s technology links a customer’s payment cards to participating retailers’ loyalty and customer engagement programmes. This ensures that customers are identified and automatically rewarded every time they shop, eliminating the need to carry around physical loyalty cards.
“SquareMeal launching on the Bink solution is a great way to kick off 2022. Through this one partner, we help hundreds of restaurants create a smart, simple, and digital way to connect with their customers and grow their businesses,” said Mike Jordan, CEO Bink
“We are really pleased to be able to offer our restaurant partners a way to connect with their customers and reach millions of new ones after a challenging two years for the restaurant industry. In 2022, it’s our ambition to take SquareMeal Rewards to thousands more restaurants and this partnership sets us in good stead,” said Dean Yardley, CEO SquareMeal