Bank targets Australian teens with MySpace card
Australia-based ANZ Bank is targeting teenagers on the social networking site MySpace with a Visa prepaid card that can be used to make online purchases.
The re-loadable card costs Aus$5.95 and is available to teenagers aged 13 and over with It is not linked to a deposit account and has a maximum balance of Aus$1000. MySpace says the card wiil enable under-18s, who are not eligible for credit cards, more freedom and security to make purchases on the internet.
The card can also be used to buy prepaid phone credit through the site.
ANZ says customer research showed parents are looking for simple, convenient and secure alternatives to cash for young people.
The new cards have a maximum balance of $1000, cost $5.95 and are available to teenagers aged 13 and older with MySpace accounts.