Yes, but don't get rid of the humans
We all know the importance of customer loyalty. But for this generation of customers, offering a personalised service in such a competitive market can be difficult. Gillian McCurdy, Head of School of Marketing at Arden University suggests that . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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