Points for being a loyal fan - and using billions of data points for loyalty
Red Bull Racing has a massive advantage when planning its Formula One strategy. It had literally billions of data points from the Oracle Cloud Infrastructure (OCI) to call on when it needed to know something . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
We will keep you informed of the progress of digital transformation, artificial intelligence (AI) and voice adoption, the use of blockchain and the emergence of marketplaces - for both B2B and B2C enterprises.
Loyalty Magazine covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms, entertainment, experiences, gamification and technology.
- PLUS it provides with full information about The International Loyalty Awards (formerly theLoyalty Magazine Awards) plus profiles of the Finalists and the Winners. As The International Loyalty Awards are the most prestigious award event for those working in customer loyalty, this is a very interesting resource indeed!
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