Cash for customers who go paperless
Bank launches an eco-promotion to give away US$30,000 in cash prizes to encourage customers to go paperless.
US bank Citi says it will donate 10,000 trees to the Arbor Day Foundation’s Trees for America program. It says the initiative is part of its worldwide effort to deliver tangible benefits to customers who want to reduce their paper waste.
To encourage by Citi Cards and Citibank customers to reduce their paper consumption, Citi will automatically enter customers who enroll in Paperless Statements, as well as Citi cardmembers who enroll in Paperless Letters, from now through to July 10 to win one of six US$5,000 cash prizes.
Through its various eco-friendly initiatives to date, Citi claims its card businesses in 32 countries have planted over 2.3 million trees and saved over 40,000 trees by suppressing over 168 million paper statements and implementing recycling programs.
Citi has received the America’s Greenest Bank Award from Bank Technology News, and in 2009 Citi Cards was given the Promise to the Earth Award by the Arbor Day Foundation. Bestowed annually to individuals and organizations making a difference around the world either through planting trees or through nature education, the award recognizes sustained commitment and leadership by a corporation that partners with the Arbor Day Foundation on special projects.