Cash incentives for travel agents
A loyalty scheme for travel agents has been launched in the US, which rewards participants with points redeemable for cash online.
The TruCa$h Imagine travel agent incentive programme is designed to motivate and increase sales at the grassroots level, and encourages travel agents to be brand specific. Each time an agent books a vacation package with the Skylink group of companies or other coalition partner brands, they are rewarded loyalty points.
The programme offers flexible redemption options including online conversion of loyalty points into cash which can then be spent with the Imagine Discover prepaid card.
Agents also earn reward points at over 1,000 online TruCa$h partners via www.trucash.com.
Diana Fletcher president of prepaid programme provider DCR Strategies/TruCash, commented: “This new concept of delivering incentive based loyalty programmes where you are able to convert your points to cash in real time is revolutionary.“ See www.imagine.trucash.com.
Agents receive 300 Bonus Points, for logging on and activating their account at the www.trucash.com website. Participating agents can also manage their reward points through their own virtual account, accessible through a personal “e-wallet.”
The Imagine programme rewards agents each time they select one of TruCash’s partner’s services over a competitor. TruCash said in a statement: “Especially now in this economic downturn, service companies are utilizing incentive promotion to sell their products and get top of mind consideration to their distributors. This program provides the conduit to achieve both objectives; resulting in a motivated sales force to book your services.“