Why doesn’t Loyalty get as much love?
Article by Christopher Ross, President EMEA – Collinson Group
Brands are built with great creativity … [Read more...] about BLAND LOYALTY…
BLAND LOYALTY…
Guest Article
,Free/Open
,Trend Analysis
Featured
International Loyalty Awards launches for 2023 with a focus on customers
"The loyalty business is at the centre of customer communications and activity. It is the heart of every venture. It deserves to be recognised."
Research and data are … [Read more...] about International Loyalty Awards launches for 2023 with a focus on customers
IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
Exclusive
C-Suite executives put focus firmly on reward programmes
“For any business, there is always a competitor; and a marketing proposition can always be matched, so we have to go further to … [Read more...] about IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
Case Study: The Paddock – Red Bull Racing with Oracle
International Loyalty Awards
Points for being a loyal fan - and using billions of data points for loyalty
Red Bull Racing has a massive advantage when planning its Formula One strategy. It had literally billions of … [Read more...] about Case Study: The Paddock – Red Bull Racing with Oracle
CASE STUDY: Supporting customers to live the dream
Exclusive
,International Loyalty Awards
Neighbor's Club– Tractor Supply Company - WINNER: Best Loyalty Launch or Initiative of 2020 & 2021
If you go to bed dreaming of thinking up the ultimate loyalty program that is not … [Read more...] about CASE STUDY: Supporting customers to live the dream
Her Royal Highness, HM Queen Elizabeth
The Queen, the epitomy of loyalty both given and received, has sadly died. Loved, admired, respected and revered. Queen Elizabeth was there always, for her people, her country and for the … [Read more...] about Her Royal Highness, HM Queen Elizabeth
Surprising behaviour triggered by cost of living crisis
Shopping behaviours influenced by a variety of factors - but loyalty helps
The cost of living crisis is impacting both businesses and consumers but interesting data … [Read more...] about Surprising behaviour triggered by cost of living crisis
Tata Neu launch creates ‘super’ discussion
Trend Analysis
Super App vs Super Currency? Which will conquer India market?
The launch by giant conglomerate Tata of its Neu super app has created much discussion as to what approach will be best to … [Read more...] about Tata Neu launch creates ‘super’ discussion
Just leave me alone to reboot
Wi-fi and party-time? Forget it
“I want to be alone” has been a plea for decades rom celebrities sick of being in the public eye. Now apparently, it is also on the wishlist of ordinary … [Read more...] about Just leave me alone to reboot
What the International Loyalty Awards tell us about the state of loyalty
Guest Article
,International Loyalty Awards
George Wilson, Head of Product, EMEA, Global Merchant Loyalty at SessionM, a Mastercard company, helped judge this year’s International Loyalty Awards submissions. Here’s what he … [Read more...] about What the International Loyalty Awards tell us about the state of loyalty