We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the … [Read more...] about Customer Centricity – Treating your customers according to their value
Featured
International Loyalty Awards Finalists
Descriptions of every entry that has made it to the final stage
Launching an awards competition after a pandemic is a little like lighting a firework and hoping it isn’t … [Read more...] about International Loyalty Awards Finalists
Record number of entries and an incredible list of Finalists for the International Loyalty Awards 2022
It was not possible to predict what response there would be … [Read more...] about Record number of entries and an incredible list of Finalists for the International Loyalty Awards 2022
B2B specialist takes clients on a customer loyalty journey
Stream Loyalty is a relative newcomer on the loyalty scene, but in the period since its inception, it has developed an impressive portfolio of mainly B2B clients and a great company philosophy. … [Read more...] about B2B specialist takes clients on a customer loyalty journey
The mental and the physical:
Dualism in loyalty programs and how to look after your customers’ needs
Loyalty programs have gone through a revolutionary change in the pandemic era creating quite a divide between consumers and companies. Many industry leaders have found solutions to these divides by … [Read more...] about The mental and the physical:
Dualism in loyalty programs and how to look after your customers’ needs
Customer relationships to the forefront as loyalty takes a twist
In conversation with Oracle’s Andy Kulina
Prime sponsor this year of the International Loyalty Awards is Oracle. Loyalty Magazine sat down … [Read more...] about Customer relationships to the forefront as loyalty takes a twist
Did customer loyalty die in the pandemic, and if so why?
Working on something special? Don't forget to enter the … [Read more...] about Did customer loyalty die in the pandemic, and if so why?
Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Planned acquisition puts a spotlight on a loyalty grey area
Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is considered fine, but … [Read more...] about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Wunderman Thompson predicts what will define 2022
Environment a hugely important customer focus
Playfulness, creativity and contact vital after a boring pandemic
Private Domains and … [Read more...] about Wunderman Thompson predicts what will define 2022
Re-imagining a hotel loyalty programme
Focus moves to leisure
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level … [Read more...] about Re-imagining a hotel loyalty programme