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This might be a technology story, but it affects YOU!

Technical debt one of the biggest threats to innovation as we build back

For as long as I have been writing for Loyalty Magazine, people have told me that technology issues are a … [Read more...] about This might be a technology story, but it affects YOU!

Blue to make tweeting less dangerous

* Arguments in favour of a subscription loyalty model

* Godsend for SM agencies

An estimated 81% of the US population have at least one subscription – to essential items, … [Read more...] about Blue to make tweeting less dangerous

Curating programs to keep them relevant

Guest Article

Report from India on need for constant re-evaluation

India FS club provides 1000 ‘breaths of fresh air’

Time for a home truth: Quite often you need to run to stay in the … [Read more...] about Curating programs to keep them relevant

To access the passion in Gen Z, first comes understanding

Research points to a generation with very particular concerns, behaviour – and dreams

Deutsche Telecom has launched an ad campaign with Saatchi&Saatchi, that urges Gen Z ‘if you … [Read more...] about To access the passion in Gen Z, first comes understanding

Disrupted or a disruptor: Don’t think you are safe

Disruption is the lifeblood of our world: how we progress, learn, grow, evolve, sustain, survive. The opportunities to create value are growing – as are the existential threats to … [Read more...] about Disrupted or a disruptor: Don’t think you are safe

The loyalty future In a post pandemic world

Exclusive

We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world