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WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger

Strong emphasis on empathy and ‘reframing the narrative’

Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, is merging a number of … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger

UK bank customers unhappily loyal

Big difference between ‘attitudinal’ loyalty (stated intention to switch) with behavioural loyalty (would choose a new bank if could start over)

If you could start again, … [Read more...] about UK bank customers unhappily loyal

A complex and diverse but niche business explained

Book Review

Loyalty Programmes: The Complete Guide

The loyalty business is often described as a niche vertical, that is relatively self-contained. That may be the case in terms of the people who … [Read more...] about A complex and diverse but niche business explained

Social rewards bring student programme to life

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One for me, one for you….

I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life

Marketplace adds value in a world were travel miles are no longer useful

Virgin Red one of the first adopters of a platform that widens the usability of points; emergence of the term 'non-air redemption'

Its no new story that the travel business is … [Read more...] about Marketplace adds value in a world were travel miles are no longer useful

Faster Together: keeping up with subscription consumers

Guest Article

Continuing our series examining how the Covid pandemic has affected the customer loyalty business Charlotte Adelgaard, Vice President CX WE, Oracle examines what businesses must do to anticipate … [Read more...] about Faster Together: keeping up with subscription consumers

Case Study: What has happened since VOXI won the Loyalty Redefined trophy?

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Talking to Generation Z in their language, on their channels, about the things they care about

How do you position a successful brand to appeal to young people? For Vodafone, the answer … [Read more...] about Case Study: What has happened since VOXI won the Loyalty Redefined trophy?

New platform getting the attention it Dezerved

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Loyalty disruptor launches with significant early support

“In a crisis, great new ideas are born out of necessity,” is how Gabi Kool, chief commercial officer (CCO) of … [Read more...] about New platform getting the attention it Dezerved

How do you REALLY feel about our loyalty programme?

Be prepared for some surprising answers from your customers

Never has this question been more important or relevant. With consumer behaviour changed, possibly for ever, a survey of … [Read more...] about How do you REALLY feel about our loyalty programme?

Devising loyalty for a group of strong personalities

Wheel and spoke model provides a central operations hub, for multiple individual brands

Salling Group is Denmark’s largest supermarket chain with a market share of 35%. What makes it … [Read more...] about Devising loyalty for a group of strong personalities