Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the … [Read more...] about Customer Centricity – Treating your customers according to their value
Launching an awards competition after a pandemic is a little like lighting a firework and hoping it isn’t … [Read more...] about International Loyalty Awards Finalists
It was not possible to predict what response there would be … [Read more...] about Record number of entries and an incredible list of Finalists for the International Loyalty Awards 2022
Stream Loyalty is a relative newcomer on the loyalty scene, but in the period since its inception, it has developed an impressive portfolio of mainly B2B clients and a great company philosophy. … [Read more...] about B2B specialist takes clients on a customer loyalty journey
Loyalty programs have gone through a revolutionary change in the pandemic era creating quite a divide between consumers and companies. Many industry leaders have found solutions to these divides by … [Read more...] about The mental and the physical:
Dualism in loyalty programs and how to look after your customers’ needs
Prime sponsor this year of the International Loyalty Awards is Oracle. Loyalty Magazine sat down … [Read more...] about Customer relationships to the forefront as loyalty takes a twist
Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is considered fine, but … [Read more...] about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Private Domains and … [Read more...] about Wunderman Thompson predicts what will define 2022
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level … [Read more...] about Re-imagining a hotel loyalty programme
