Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is considered fine, but … [Read more...] about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Private Domains and … [Read more...] about Wunderman Thompson predicts what will define 2022
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level … [Read more...] about Re-imagining a hotel loyalty programme
Ask most people what customer loyalty is, and they will wave a piece of plastic at you, or talk about their frequent flyer miles. But for those actually … [Read more...] about How do you define customer loyalty? 🤔
Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may … [Read more...] about FCA decision could boost loyalty programmes
Cast your mind’s eye around the world and find … [Read more...] about Virgin Red launches in the US
The International Loyalty Awards 2022 entries are now open.
The Loyalty Magazine Awards has rebranded for 2022 as the International … [Read more...] about International Loyalty Awards launch
It doesn’t get much bigger than this in the world of sport + loyalty.
Loyalty … [Read more...] about Major brand does a strategy reverse
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to … [Read more...] about Loyalty booming post-cookie ban
