Environment a hugely important customer focus
Playfulness, creativity and contact vital after a boring pandemic
Private Domains and … [Read more...] about Wunderman Thompson predicts what will define 2022
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Re-imagining a hotel loyalty programme
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Focus moves to leisure
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level … [Read more...] about Re-imagining a hotel loyalty programme
How do you define customer loyalty? 🤔
Guest Article
,Free/Open
What does retention mean? 😕
Ask most people what customer loyalty is, and they will wave a piece of plastic at you, or talk about their frequent flyer miles. But for those actually … [Read more...] about How do you define customer loyalty? 🤔
FCA decision could boost loyalty programmes
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,Guest Article
Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may … [Read more...] about FCA decision could boost loyalty programmes
Virgin Red launches in the US
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International Loyalty Awards judge and Virgin Red director speaks to Loyalty Magazine about achievements so far and the future challenge
Cast your mind’s eye around the world and find … [Read more...] about Virgin Red launches in the US
International Loyalty Awards launch
Free/Open
,International Loyalty Awards
New name, new energy, new categories
The International Loyalty Awards 2022 entries are now open.
The Loyalty Magazine Awards has rebranded for 2022 as the International … [Read more...] about International Loyalty Awards launch
Latest deals prove value of partnerships
Mastercard/Bakkt; Jumeirah Hotels/Dezerved; Etihad Guest/Pointspay; Aman Air Sinbad/Accelya; Copa Airlines/Points.com; Virgin Red/Karhoo; comment from Charlie Casey, Loyalty Lion, … [Read more...] about Latest deals prove value of partnerships
Major brand does a strategy reverse
High Street win causes brands to re-examine their online/face-to-face plans
It doesn’t get much bigger than this in the world of sport + loyalty.
Loyalty … [Read more...] about Major brand does a strategy reverse
Loyalty booming post-cookie ban
Cosmetics and fashion brands explore use of NFTs for rewards
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to … [Read more...] about Loyalty booming post-cookie ban
