Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Deutsche Telecom has launched an ad campaign with Saatchi&Saatchi, that urges Gen Z ‘if you … [Read more...] about To access the passion in Gen Z, first comes understanding
Disruption is the lifeblood of our world: how we progress, learn, grow, evolve, sustain, survive. The opportunities to create value are growing – as are the existential threats to … [Read more...] about Disrupted or a disruptor: Don’t think you are safe
We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world
New figures from the Data and Marketing Association (DMA) reveal … [Read more...] about How to make subscription models work
Loyalty Magazine feels it is time for some virtual escapism, so even if you don’t envisage going far this year, have a … [Read more...] about Travel programmes respond to need for escapism and sensual experiences
Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, is merging a number of … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
If you could start again, … [Read more...] about UK bank customers unhappily loyal
The loyalty business is often described as a niche vertical, that is relatively self-contained. That may be the case in terms of the people who … [Read more...] about A complex and diverse but niche business explained
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
Its no new story that the travel business is … [Read more...] about Marketplace adds value in a world were travel miles are no longer useful
