Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The loyalty business is often described as a niche vertical, that is relatively self-contained. That may be the case in terms of the people who … [Read more...] about A complex and diverse but niche business explained
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
How do you position a successful brand to appeal to young people? For Vodafone, the answer … [Read more...] about Case Study: What has happened since VOXI won the Loyalty Redefined trophy?
Never has this question been more important or relevant. With consumer behaviour changed, possibly for ever, a survey of … [Read more...] about How do you REALLY feel about our loyalty programme?
Salling Group is Denmark’s largest supermarket chain with a market share of 35%. What makes it … [Read more...] about Devising loyalty for a group of strong personalities
In … [Read more...] about 10 tricks to win the loyalty dating game
The Problem: Consumers have changed their behaviour, their preferences and the way they live life. Most of … [Read more...] about Customers have changed – and you need to get emotional about it
Consumer preferences now look entirely different to prior the pandemic; from working, to socialising and shopping. So how should companies proceed? Article by James Alty, Founder & Managing … [Read more...] about Three ways customer data can drive recovery in the pandemic
We have said … [Read more...] about Making your members sustainable: Go Green Early
