Cosmetics and fashion brands explore use of NFTs for rewards
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to describe … [Read more...] about Loyalty booming post-cookie ban
Features
Expedia unifies customer loyalty offering across brands
Launch planned during the next 12 months; all Expedia brands will be included
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer loyalty program … [Read more...] about Expedia unifies customer loyalty offering across brands
South African survey shows increasing efficacy of loyalty
Never been a more important time to connect to customers
Are airline loyalty programs still worth the hype? You decide
* Decide who your friends are when booking a flight
* Do travel loyalty programmes really benefit customers?
The underlying assumption of airline loyalty programs rarely … [Read more...] about Are airline loyalty programs still worth the hype? You decide
Why are credit card loyalty offerings so boring?
Exclusive
A whistle stop tour of the world’s leading payment rewards - and a chat about what is missing
I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?
We need to talk: Conversational AI moves to next level
Latest reports, investments, acquisitions and predictions
It is unlikely you have got this far through the pandemic without being told by an automated system that a company is “experiencing … [Read more...] about We need to talk: Conversational AI moves to next level
Analysing the risks of change
Exclusive
“If a business can manage to come through the pandemic, that is great. But it doesn’t mean change is no longer necessary. However, change in itself is fraught with dangers.” This was the starting … [Read more...] about Analysing the risks of change
Tapping into the mindset and channels of today’s luxury shopper
How does a luxury brand communicate with the online consumer?
The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in … [Read more...] about Tapping into the mindset and channels of today’s luxury shopper
Transforming to re-imagine
As the Covid pandemic recedes and retail begins its … [Read more...] about Transforming to re-imagine
Luxury business discovers importance of customer loyalty
Sustainability also rises on agenda as Paris Fashion Week gets involved
The publishing of an article by Vogue (Vogue Business) on the importance of customer loyalty, deserves a … [Read more...] about Luxury business discovers importance of customer loyalty
