One year on from GDPR It’s the anniversary of the GDPR European data rules this week and as expected it is the right to access personal information – and have it deleted if they wish – that is causing the most problems. A year after the GDPR came into effect, a new study suggests many UK businesses are struggling to process requests from customers. Of 37 businesses evaluated, primarily large financial services organizations, utilities and telcos, around a third (12) were … [Read more...] about Access to personal information still causing problems
Features
All quiet on the Infor front
Quiet period after launch of loyalty for retailers It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its latest U$1.5bn funding. This could be because it also revealed plans for an IPO, which would impose media silence or have something to do with its latest investment of US$1.5bn (yes billion) from Koch Equity Development and Golden Gate Capital. Infor is a business cloud software … [Read more...] about All quiet on the Infor front
Loyalty worth more if experience factored in
9th Bond Brand Loyalty Report Loyalty continues to deliver positive outcomes for brands, and the impact on advocacy, retention, and spend remains as strong as ever. But brand must consider customer experience as a major component of the loyalty offering. This is an important conclusion in the 9th annual Bond Brand Loyalty Report. Bond surveys customer opinion and provides an assessment of more than 900 loyalty programmes in 20+ markets by questioning more than 55,000 … [Read more...] about Loyalty worth more if experience factored in
New players entering India loyalty business
Review of newcomers and existing programmes A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of top programmes (including those compiled by the Economic Times and Quora started life in other markets. However, this looks all set to change with a raft of home grown, new players entering the loyalty market. BackgroundIndia has been struggling with its … [Read more...] about New players entering India loyalty business
Isn’t it time for an eco-loyalty movement?
Comment
It wasn’t the most obvious place to be impressed by our progress towards zero plastics and environmental commitment. We were sitting in the Pilgrims coffee shop, near Holy Island in Northumberland. The stand-out, was that we were drinking from cups made of bamboo. The spoons were of wood, the cakes home-made and the coffee roasted on the premises, from a sustainable source. We were served by incredibly intense youngsters who were doing something they believed in, and the result was absolutely … [Read more...] about Isn’t it time for an eco-loyalty movement?
New Shell programme rewards all forecourt spend
Exclusive interview
Points to be shelved in favour of rewards
Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER. Shell is in the process of launching a new rewards programme which it plans to roll out to all markets if initial customer enthusiasm is maintained. Significantly, the Shell Go+ is dispensing with points, to be replaced by personalised rewards. Following a pilot earlier, the first market to move to the Shell … [Read more...] about New Shell programme rewards all forecourt spendExperiential loyalty superceding wine clubs
California offerings range from your own barrel to a home dinner
US wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition. Instead, an increasing number are exploring options that have proved so successful in the travel and hotel industries. What the following list shows, is importance of experiences and exclusivity, and the story of what is being poured into your glass. … [Read more...] about Experiential loyalty superceding wine clubsDigital and rewards driving growth in KFC China
Guest Article
