Flipping loyalty on its head - SKY CASE STUDY - Winner of the Best New Loyalty Launch of the Year 2018
It took a complete change of mindset … [Read more...] about No final destination
No final destination
Loyalty Magazine Awards
Features
How can CSR impact Loyalty?
Guest Blog
Nearly 90% of consumers are prepared to choose who they shop with based on which brand stands up for an issue. Article by Brad Davis.
Since the fifties, Corporate Social Responsibility … [Read more...] about How can CSR impact Loyalty?
Predictable list of most instagrammed sights
Advice on how to get and keep customers using creative visuals
InterContinental Hotels & Resorts has compiled a list of the sights most ‘instagrammed’ in the last decade. It fails … [Read more...] about Predictable list of most instagrammed sights
Following in Millennial footsteps
Comment
Why can't loyalty be more experiential?
There were three backpackers sitting in front of me on a ferry crossing between Maria Island and Tasmania. Each had renounced the values of their … [Read more...] about Following in Millennial footsteps
Is the loyalty business killing its golden goose?
Autozone legal precedentMedia focus on loyalty unfairnessCustomer advice on how to leave a loyalty programme
When national newspapers and magazines start offering advice to readers on how to … [Read more...] about Is the loyalty business killing its golden goose?
Working with agencies and setting goals
We are living in an age when it is less important to have a big team, but absolutely vital to have agencies and consultancies available to call on when the need arises. No-where is that more … [Read more...] about Working with agencies and setting goals
Looking back to see forward
Exclusive interview
Nothing has changed in 30 years!
In conversation with John Norrie, CEO of Tranxactor
Loyalty Magazine: Tranxactor is a hugely important company in loyalty, CRM, … [Read more...] about Looking back to see forward
Returning to basics in a time of VUCA
Free/Open
, Book Review
Marketing for start-ups, entrepreneurs and those wanting direction
Bengaluru in India hosts the third largest number of start-ups in the world only behind Silicon Valley in the US and … [Read more...] about Returning to basics in a time of VUCA
We are coming to the end…. Or is this just the beginning?
Book Review
It is difficult these days to write an article without the mention of the end of something; the end of points, the ecological dangers leading to the end of the world, the end of politics as we … [Read more...] about We are coming to the end…. Or is this just the beginning?
AS Roma uses social media to find missing children
Free/Open
, Loyalty Magazine Awards
Loyalty Magazine Awards multiple winner continues its innovative approach
One of the many highlights of the Loyalty Surgery was the presentation by Laura Cagnacci of agency Advice … [Read more...] about AS Roma uses social media to find missing children
