Guest article from Fulvio Furbatto, CEO and founder, Advice Group
Over the past few years, we have been wondering about the health of the loyalty sector. Was it dying or was it … [Read more...] about C-19 brought loyalty back to life
Features
Dear Reader………..
Guest Blog
What does the Covid-19 pandemic mean for Loyalty? / How is “Loyalty” changing? These are problems considered by Loyalty Magazine Awards judge and knowledgeable albeit "ranty" (his word) … [Read more...] about Dear Reader………..
Connecting with Customers emotionally during the COVID-19 pandemic
Guest Article
How businesses and brands responded in the German market
The COVID-19 pandemic challenged businesses along the value chain as well as their employees and customers, writes Nicole … [Read more...] about Connecting with Customers emotionally during the COVID-19 pandemic
Adapting to the ‘Deliberate’ customer profile after coronavirus
Guest Article
After Covid-19, nearly every customer type will be more deliberate in how they spend money writes Chuck Ehredt.
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus
LOYALTY REBOOT: a fresh start or a new script?
Guest Article
Article by Fulvio Furbatto - CEO & Founder Advice Group, and creator of a number of recent Loyalty Magazine Awards winners including that for AS Roma
Since the beginning … [Read more...] about LOYALTY REBOOT: a fresh start or a new script?
Consumers appreciate loyalty even more in Covid times – research
Only one loyalty category taking a knock
Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 … [Read more...] about Consumers appreciate loyalty even more in Covid times – research
How retailers can harness assets to keep relationships alive
Guest Article
,Coronavirus
How to leverage a loyalty programme to strengthen customer engagement in challenging times
The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the … [Read more...] about How retailers can harness assets to keep relationships alive
Hilton sells points to Amex in US$1bn fire sale
The usefulness of points for a rainy day was highlighted in a securities filing last Thursday, stating that Hilton Worldwide Holdings had in April pre-sold US$1 billion worth of points in its … [Read more...] about Hilton sells points to Amex in US$1bn fire sale
Take the pulse of your loyalty programme, keep talking and don’t panic
Advice from 63 professionals on how loyalty can beat COVID-19
In the fluid and unpredictable world of the lock-down, is there any concensus among loyalty professions as to what we … [Read more...] about Take the pulse of your loyalty programme, keep talking and don’t panic
Why brands need loyalty nuggets to make sense of data
Guest Article
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
