Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The audience at The Loyalty Surgery were riveted to attention by a presentation by Mark Palmer, founder of Maverick Planet discussing how … [Read more...] about Mobile: Social Unpacking what holds loyalty back from what it could be
Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by … [Read more...] about Dare NOT to offer a traditional loyalty programme!
So many of our life choices are driven by loyalty. You only have to look at brands such as Nike, Apple or even a car such as the … [Read more...] about Why Loyalty Matters
The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers … [Read more...] about Social conversations and market research combined offer massive learning potential
If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a … [Read more...] about Social dominates customer engagement, but do you have a handle on it?
Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition … [Read more...] about Working with 5p margins the Aviva way
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the climate impact of air … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses … [Read more...] about Shoppers are changing – but what should be done about it?
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
