Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
So what could airlines do better?
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Craig Brennan of Switchfly. … [Read more...] about The need for customer loyalty has never been greater
Article by Lansy Joseph, Chief Innovation Officer, … [Read more...] about Why aren’t loyalty program emails personalized and what you can do about it
Well, why not?
She was a canny girl when it came to cash, so my summation is that if she didn’t then one of her household … [Read more...] about Did Queen Victoria have a Co-op “divi” number?
Loyalty Magazine: The milestones section of … [Read more...] about Charting the evolution of loyalty
There are really only four ways to create value for all stakeholders in a loyalty program, writes Chuck Ehredt of … [Read more...] about Just four ways to maximise value
Most situations have an upside if you look hard enough, and with coronavirus/Covid-19, it is the enforced time to think that makes my list, writes Annich McIntosh
Cancelled … [Read more...] about Reasons to be cheerful
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research
United Airlines has achieved a US$400 increase in revenue for the next year from a … [Read more...] about New deal for United brings in US$400m YonY
OK, so we are not the first to use this heading, but it is so appropriate for the brave change of direction taking place at the cash … [Read more...] about Intu the unknown
