In today’s world where experience is everything, we all know that an individual can make or break the customer experience, writes Melanie Parker, founding director of Stream … [Read more...] about Increase market share with an internal reward and recognition program
Features
Customer Centricity – Treating your customers according to their value
Guest Article
We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the … [Read more...] about Customer Centricity – Treating your customers according to their value
How customer loyalty trends stand apart in Europe, North America and APAC – new reports
Guest Article
Customer loyalty and marketing are changing in front of our eyes, but the changes aren’t exactly universal. Antavo, an enterprise loyalty technology provider, has some insight to share on customer … [Read more...] about How customer loyalty trends stand apart in Europe, North America and APAC – new reports
Digging into Mastercard’s acquisition of SessionM
In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard company
Mastercard expanded its presence in the … [Read more...] about Digging into Mastercard’s acquisition of SessionM
International Loyalty Awards Finalists
International Loyalty Awards
Descriptions of every entry that has made it to the final stage
Launching an awards competition after a pandemic is a little like lighting a firework and hoping it isn’t … [Read more...] about International Loyalty Awards Finalists
Net Zero & Loyalty – Helping to shape the world one nudge at a time
Guest Article
,Free/Open
Almost 16% of global brands plan to introduce SCR rewards to help them nudge customers towards sustainability in their loyalty programs
With the 2030 Net Zero target … [Read more...] about Net Zero & Loyalty – Helping to shape the world one nudge at a time
Disruptive loyalty
Guest Article
,Free/Open
,International Loyalty Awards
Disruptive (adjective) - new and original, in a way that causes major changes to how something is done
Prior to joining Oracle, I founded a start-up in the loyalty sector that … [Read more...] about Disruptive loyalty
Closing the gap between online and in-store loyalty
Guest Article
Loyalty is hard won and easily lost. Yet sometimes it is out of retailers’ hands. Securing repeat business was already a major challenge for retailers as cross-border commerce proliferated, and the … [Read more...] about Closing the gap between online and in-store loyalty
The mental and the physical:
Dualism in loyalty programs and how to look after your customers’ needs
Guest Article
,Free/Open
Loyalty programs have gone through a revolutionary change in the pandemic era creating quite a divide between consumers and companies. Many industry leaders have found solutions to these divides by … [Read more...] about The mental and the physical:
Dualism in loyalty programs and how to look after your customers’ needs
Customer relationships to the forefront as loyalty takes a twist
Free/Open
,International Loyalty Awards
In conversation with Oracle’s Andy Kulina
Prime sponsor this year of the International Loyalty Awards is Oracle. Loyalty Magazine sat down … [Read more...] about Customer relationships to the forefront as loyalty takes a twist