Features

All quiet on the Infor front

Quiet period after launch of loyalty for retailers It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its latest U$1.5bn funding. This could be because it also revealed plans for an IPO, which would impose media silence or have something to do with its latest investment of US$1.5bn (yes billion) from Koch Equity Development and Golden Gate Capital. Infor is a business cloud software … [Read more...] about All quiet on the Infor front

Loyalty worth more if experience factored in

9th Bond Brand Loyalty Report Loyalty continues to deliver positive outcomes for brands, and the impact on advocacy, retention, and spend remains as strong as ever. But brand must consider customer experience as a major component of the loyalty offering. This is an important conclusion in the 9th annual Bond Brand Loyalty Report. Bond surveys customer opinion and provides an assessment of more than 900 loyalty programmes in 20+ markets by questioning more than 55,000 … [Read more...] about Loyalty worth more if experience factored in

New players entering India loyalty business

Review of newcomers and existing programmes A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of top programmes (including those compiled by the Economic Times and Quora started life in other markets. However, this looks all set to change with a raft of home grown, new players entering the loyalty market. BackgroundIndia has been struggling with its … [Read more...] about New players entering India loyalty business

Isn’t it time for an eco-loyalty movement?

Comment

It wasn’t the most obvious place to be impressed by our progress towards zero plastics and environmental commitment. We were sitting in the Pilgrims coffee shop, near Holy Island in Northumberland. The stand-out, was that we were drinking from cups made of bamboo. The spoons were of wood, the cakes home-made and the coffee roasted on the premises, from a sustainable source. We were served by incredibly intense youngsters who were doing something they believed in, and the result was absolutely … [Read more...] about Isn’t it time for an eco-loyalty movement?

New Shell programme rewards all forecourt spend

Exclusive interview

Points to be shelved in favour of rewards

Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER. Shell is in the process of launching a new rewards programme which it plans to roll out to all markets if initial customer enthusiasm is maintained. Significantly, the Shell Go+ is dispensing with points, to be replaced by personalised rewards. Following a pilot earlier, the first market to move to the Shell … [Read more...]

Experiential loyalty superceding wine clubs

California offerings range from your own barrel to a home dinner

US wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition. Instead, an increasing number are exploring options that have proved so successful in the travel and hotel industries. What the following list shows, is importance of experiences and exclusivity, and the story of what is being poured into your glass. … [Read more...]

Digital and rewards driving growth in KFC China

Guest Article

Self-disruption to achieve youth acceptance

Article by Paula Thomas. KFC in China is the largest restaurant chain in the largest country in the world. The brand now boasts in excess of 120 million members and it has a staggeringly successful customer recognition and rewards app. But it took a transformation and self-disruption to achieve this success. KFC China is a company that has completely re-invented itself in recent … [Read more...]

GDPR and Loyalty – a marriage made in heaven?

Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunity

Since the May 25, 2018 when the GDPR regulations came into force, we continue to be regaled by stories of breaches and data hacks which the ICO (Information Commissionaires Office) has attempted to tackle with threats and warnings, and latterly, by imposing financial penalties. Yet there is no abatement in the amount of data being missused, lost or hacked. … [Read more...]

How Amazon Moments changes the game for loyalty programmes

Review article by Attila Kecsmar

You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full of benefits that are lost if the customer unsubscribes. In this way they are retained. However, on Valentine’s Day, Amazon raised the bar once again, with a cross-platform, self-service loyalty feature called Amazon Moments. Attila Kecsmar of Antavo … [Read more...]

Book Review – Make Some Noise

This is a book that won’t get talked about because no-one will want their competitors to read it

The reason? It is darned good. Harley Davidson riding author Ken Schmidt has the ability to talk to each of his readers on a really personal level. This is so much the case, that I felt really proud when he said I was a great riding partner, even though we were only going on a virtual bike ride, through the pages of his book. Schmidt uses rides as a way … [Read more...]