Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
If you go to bed dreaming of thinking up the ultimate loyalty program that is not … [Read more...] about CASE STUDY: Supporting customers to live the dream
A flurry of activity is happening in the travel industry as the sleeping giant awakes from its covid induced … [Read more...] about Airline loyalty in the firing line
The cost of living crisis is impacting both businesses and consumers but interesting data … [Read more...] about Surprising behaviour triggered by cost of living crisis
The launch by giant conglomerate Tata of its Neu super app has created much discussion as to what approach will be best to … [Read more...] about Tata Neu launch creates ‘super’ discussion
As online shopping has increased in popularity over the past couple of years, so too have customer service … [Read more...] about Rising number of customer complaints need addressing with transparency
Klarna's new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic
It’s an exciting period for those of us working in the loyalty … [Read more...] about Focus on payments loyalty:
More than four in five marketers (82.8%) reporting that … [Read more...] about Great resignation causes problem for marketers – apart from those with loyalty programmes
A new report focusing on US consumer travel is reporting a significant gap between what customers expect from … [Read more...] about Significant gap in travel reward expectations and delivery
Whether due to the rise of e-commerce, the disruptions of the pandemic, or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current … [Read more...] about 3 shocking statistics about customer loyalty you need to know now
In today’s world where experience is everything, we all know that an individual can make or break the customer experience, writes Melanie Parker, founding director of Stream … [Read more...] about Increase market share with an internal reward and recognition program
