Features

Tapping into the mindset and channels of today’s luxury shopper

How does a luxury brand communicate with the online consumer?

The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in … [Read more...] about Tapping into the mindset and channels of today’s luxury shopper

Transforming to re-imagine

Loyalty programmes re-evaluate their offerings

Financial services wake-up

Latest trends, ideas and research

As the Covid pandemic recedes and retail begins its … [Read more...] about Transforming to re-imagine

Luxury business discovers importance of customer loyalty

Sustainability also rises on agenda as Paris Fashion Week gets involved

The publishing of an article by Vogue (Vogue Business) on the importance of customer loyalty, deserves a … [Read more...] about Luxury business discovers importance of customer loyalty

Blue to make tweeting less dangerous

* Arguments in favour of a subscription loyalty model

* Godsend for SM agencies

An estimated 81% of the US population have at least one subscription – to essential items, … [Read more...] about Blue to make tweeting less dangerous

Curating programs to keep them relevant

Guest Article

Report from India on need for constant re-evaluation

India FS club provides 1000 ‘breaths of fresh air’

Time for a home truth: Quite often you need to run to stay in the … [Read more...] about Curating programs to keep them relevant

Disrupted or a disruptor: Don’t think you are safe

Disruption is the lifeblood of our world: how we progress, learn, grow, evolve, sustain, survive. The opportunities to create value are growing – as are the existential threats to … [Read more...] about Disrupted or a disruptor: Don’t think you are safe

The loyalty future In a post pandemic world

Exclusive

We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world

How to make subscription models work