Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the climate impact of air … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses … [Read more...] about Shoppers are changing – but what should be done about it?
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
A charity is using a mobile-enabled loyalty card to reward those battling substance abuse every time they use recovery services. These reward points are redeemable at local businesses and so help … [Read more...] about Reward card for battling addiction
Loyalty Magazine: What is KornChain?
Our mission is to … [Read more...] about Why loyalty needs a blockchain
Loyalty Magazine Awards 2019
Blog by Chuck Ehredt, CEO Currency Alliance
This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those … [Read more...] about Breaking down the walls:
A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards.
For the eighth … [Read more...] about AS ROMA wins awards for loyalty
Capitalizing on an appetite for experiences - Article by David Elliott
There’s a tremendous amount of effort put into understanding Millennial and Generation Z consumers – individuals … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers
Study calls for better use of APM (application performance measurement
A recent survey has revealed that only 22% of companies have access to real-time metrics meaning that … [Read more...] about Only 22% of companies use real-time metrics
50% of luxury market owned by this group by 2025
It used to be sales that were seasonal, now it is consumer studies, and now is very much the time for them. This one is about the luxury … [Read more...] about Luxury report points to importance of millennials
