Cosmetics and fashion brands explore use of NFTs for rewards
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to … [Read more...] about Loyalty booming post-cookie ban
AI & Technology
We need to talk: Conversational AI moves to next level
Latest reports, investments, acquisitions and predictions
It is unlikely you have got this far through the pandemic without being told by an automated system that a company is … [Read more...] about We need to talk: Conversational AI moves to next level
Analysing the risks of change
Exclusive
“If a business can manage to come through the pandemic, that is great. But it doesn’t mean change is no longer necessary. However, change in itself is fraught with dangers.” This was the starting … [Read more...] about Analysing the risks of change
Mobile Messaging addresses the changing behaviours of consumers
Looking forward to after lock-downs
Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of … [Read more...] about Mobile Messaging addresses the changing behaviours of consumers
Responding to the demands of the conscious consumer
Sustainable shopping report
A massive 75% of UK shoppers are modifying their buying behaviour due to ethical concerns, and 85% of retail technology leaders will invest the same or … [Read more...] about Responding to the demands of the conscious consumer
Why aren’t loyalty program emails personalized and what you can do about it
Article by Lansy Joseph, Chief Innovation Officer, … [Read more...] about Why aren’t loyalty program emails personalized and what you can do about it
Social conversations and market research combined offer massive learning potential
The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers … [Read more...] about Social conversations and market research combined offer massive learning potential
Working with 5p margins the Aviva way
Insurance through customer eyes
Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition … [Read more...] about Working with 5p margins the Aviva way
Flygskam: Can loyalty initiatives lessen consumer flight-shame?
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?
Shoppers are changing – but what should be done about it?
Guest Article
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how … [Read more...] about Shoppers are changing – but what should be done about it?