AI & Technology

Great resignation causes problem for marketers – apart from those with loyalty programmes

Loyalty programmes have major role to play in cleaning databases and reconnecting with customers post-pandemic

More than four in five marketers (82.8%) reporting that … [Read more...] about Great resignation causes problem for marketers – apart from those with loyalty programmes

Loyalty booming post-cookie ban

Cosmetics and fashion brands explore use of NFTs for rewards

You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to … [Read more...] about Loyalty booming post-cookie ban

We need to talk: Conversational AI moves to next level

Latest reports, investments, acquisitions and predictions

It is unlikely you have got this far through the pandemic without being told by an automated system that a company is … [Read more...] about We need to talk: Conversational AI moves to next level

Analysing the risks of change

Exclusive

“If a business can manage to come through the pandemic, that is great. But it doesn’t mean change is no longer necessary. However, change in itself is fraught with dangers.” This was the starting … [Read more...] about Analysing the risks of change

Mobile Messaging addresses the changing behaviours of consumers

Looking forward to after lock-downs

Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of … [Read more...] about Mobile Messaging addresses the changing behaviours of consumers

Responding to the demands of the conscious consumer

Sustainable shopping report

A massive 75% of UK shoppers are modifying their buying behaviour due to ethical concerns, and 85% of retail technology leaders will invest the same or … [Read more...] about Responding to the demands of the conscious consumer

Why aren’t loyalty program emails personalized and what you can do about it

Article by Lansy Joseph, Chief Innovation Officer, … [Read more...] about Why aren’t loyalty program emails personalized and what you can do about it

Social conversations and market research combined offer massive learning potential

The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers … [Read more...] about Social conversations and market research combined offer massive learning potential

Working with 5p margins the Aviva way

Insurance through customer eyes

Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition … [Read more...] about Working with 5p margins the Aviva way

Flygskam: Can loyalty initiatives lessen consumer flight-shame?

Report from the World Aviation Festival - Part 1

CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?