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AI & Technology

Mobile Messaging addresses the changing behaviours of consumers

Looking forward to after lock-downs

Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of … [Read more...] about Mobile Messaging addresses the changing behaviours of consumers

Responding to the demands of the conscious consumer

Sustainable shopping report

A massive 75% of UK shoppers are modifying their buying behaviour due to ethical concerns, and 85% of retail technology leaders will invest the same or … [Read more...] about Responding to the demands of the conscious consumer

Social conversations and market research combined offer massive learning potential

The ultimate question -  the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers … [Read more...] about Social conversations and market research combined offer massive learning potential

Flygskam: Can loyalty initiatives lessen consumer flight-shame?

Report from the World Aviation Festival - Part 1

CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the climate impact of air … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?

Shoppers are changing – but what should be done about it?

Guest Article

The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses … [Read more...] about Shoppers are changing – but what should be done about it?