The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers … [Read more...] about Social conversations and market research combined offer massive learning potential
AI & Technology
Working with 5p margins the Aviva way
Insurance through customer eyes
Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition … [Read more...] about Working with 5p margins the Aviva way
Flygskam: Can loyalty initiatives lessen consumer flight-shame?
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the climate impact of air … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?
Shoppers are changing – but what should be done about it?
Guest Article
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses … [Read more...] about Shoppers are changing – but what should be done about it?
Access to personal information still causing problems
One year on from GDPR
It’s the anniversary of the GDPR European data rules this week and as expected it is the right to access personal information – and have it deleted if they wish – … [Read more...] about Access to personal information still causing problems
