Justifying the spend on points - why retailers struggle to optimise loyalty ROI
The cost-of-living crisis has prompted retailers to become hyper-focused on … [Read more...] about How AI can be used to enhance customer loyalty
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The cost-of-living crisis has prompted retailers to become hyper-focused on … [Read more...] about How AI can be used to enhance customer loyalty
More than four in five marketers … [Read more...] about Great resignation causes problem for marketers – apart from those with loyalty programmes
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term … [Read more...] about Loyalty booming post-cookie ban
It is unlikely you have got this far through the pandemic without being told by an automated system … [Read more...] about We need to talk: Conversational AI moves to next level
Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the … [Read more...] about Mobile Messaging addresses the changing behaviours of consumers
A massive 75% of UK shoppers are modifying their buying behaviour due to ethical concerns, and 85% of retail technology leaders … [Read more...] about Responding to the demands of the conscious consumer
Article by Lansy Joseph, Chief Innovation Officer, … [Read more...] about Why aren’t loyalty program emails personalized and what you can do about it
The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers … [Read more...] about Social conversations and market research combined offer massive learning potential
Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking … [Read more...] about Working with 5p margins the Aviva way