Disruption is the lifeblood of our world: how we progress, learn, grow, evolve, sustain, survive. The opportunities to create value are growing – as are the existential threats to … [Read more...] about Disrupted or a disruptor: Don’t think you are safe
Loyalty Programmes: The Complete Guide
The loyalty business is often described as a niche vertical, that is relatively self-contained. That may be the case in terms of the people who … [Read more...] about A complex and diverse but niche business explained
Article by Martin Lindstrom, author of The Ministry of Common Sense: How to eliminate bureaucratic red tape, bad excuses, and corporate BS
I admit it, I was careless. Punching in the … [Read more...] about This call may be recorded for quality purposes
Satisfying the hopes, dreams and ambitions of the consumer
Covid-19 has added impetus to the discussion over what to do when normal best practice just isn’t cutting it. And let’s face … [Read more...] about When good service and product is not enough
We are living in an age when it is less important to have a big team, but absolutely vital to have agencies and consultancies available to call on when the need arises. No-where is that more … [Read more...] about Working with agencies and setting goals
Marketing for start-ups, entrepreneurs and those wanting direction
Bengaluru in India hosts the third largest number of start-ups in the world only behind Silicon Valley in the US and … [Read more...] about Returning to basics in a time of VUCA
It is difficult these days to write an article without the mention of the end of something; the end of points, the ecological dangers leading to the end of the world, the end of politics as we … [Read more...] about We are coming to the end…. Or is this just the beginning?
This is a book that won’t get talked about because no-one will want their competitors to read it
The reason? It is darned good.
Harley Davidson riding … [Read more...] about Book Review – Make Some Noise
Digital Marketing: Transform or dieOur digital world is developing at a frenetic speed, so it is inevitable that digital marketing is too. Which is why Damian Ryan’s book Understanding Digital … [Read more...] about Digital Marketing: Transform or die
Book review: A gripping read about the blockchainYes really!When I began reading The Business Blockchain by William Mougayar, I had the impression that in a few years time, I would no longer feel in … [Read more...] about Book review: A gripping read about the blockchain