Marketing for start-ups, entrepreneurs and those wanting direction
Bengaluru in India hosts the third largest number of start-ups in the world only behind Silicon Valley in the US and … [Read more...] about Returning to basics in a time of VUCA
It is difficult these days to write an article without the mention of the end of something; the end of points, the ecological dangers leading to the end of the world, the end of politics as we … [Read more...] about We are coming to the end…. Or is this just the beginning?
This is a book that won’t get talked about because no-one will want their competitors to read it
The reason? It is darned good.
Harley Davidson riding author Ken Schmidt … [Read more...] about Book Review – Make Some Noise
Digital Marketing: Transform or dieOur digital world is developing at a frenetic speed, so it is inevitable that digital marketing is too. Which is why Damian Ryan’s book Understanding Digital … [Read more...] about Digital Marketing: Transform or die
Book review: A gripping read about the blockchainYes really!When I began reading The Business Blockchain by William Mougayar, I had the impression that in a few years time, I would no longer feel in … [Read more...] about Book review: A gripping read about the blockchain
How would your company score for effort?Have you ever thought about how much effort a customer has to make to interact with your company? Have you ever scored it? … [Read more...] about How would your company score for effort?
Book review: How cool brands stay hot - Branding to Gen YA great deal is written about Generation Y customers (13-29 year olds), not least how much money they have. What is even more disconcerting is … [Read more...] about Book review: How cool brands stay hot
Book review: A Branded Customer Experience people love“On Purpose: Delivering a Branded Customer Experience People Love” explains why brands must go back to basics on why they exist. … [Read more...] about Book review: A Branded Customer Experience people love
Book Review - Digital StateBy 2020, connected devices will outnumber people sevenfold. In a sheer, aggregate sense, the machines HAVE taken over. … [Read more...] about Book Review – Digital State