About his new book, artificial intelligence and of course Tesco Clubcard
It was quite an admission. There was no mention of Artificial Intelligence (AI) in Tim … [Read more...] about Talking to Tim Mason
Talking to Tim Mason
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Book Reviews
Disrupted or a disruptor: Don’t think you are safe
Disruption is the lifeblood of our world: how we progress, learn, grow, evolve, sustain, survive. The opportunities to create value are growing – as are the existential threats to … [Read more...] about Disrupted or a disruptor: Don’t think you are safe
A complex and diverse but niche business explained
Book Review
Loyalty Programmes: The Complete Guide
The loyalty business is often described as a niche vertical, that is relatively self-contained. That may be the case in … [Read more...] about A complex and diverse but niche business explained
This call may be recorded for quality purposes
Book Review
Article by Martin Lindstrom, author of The Ministry of Common Sense: How to eliminate bureaucratic red tape, bad excuses, and corporate BS
I admit it, I was … [Read more...] about This call may be recorded for quality purposes
When good service and product is not enough
Book Review
Satisfying the hopes, dreams and ambitions of the consumer
Covid-19 has added impetus to the discussion over what to do when normal best practice just isn’t … [Read more...] about When good service and product is not enough
Working with agencies and setting goals
We are living in an age when it is less important to have a big team, but absolutely vital to have agencies and consultancies available to call on when the need arises. … [Read more...] about Working with agencies and setting goals
Returning to basics in a time of VUCA
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,Book Review
Marketing for start-ups, entrepreneurs and those wanting direction
Bengaluru in India hosts the third largest number of start-ups in the world only behind … [Read more...] about Returning to basics in a time of VUCA
We are coming to the end…. Or is this just the beginning?
Book Review
It is difficult these days to write an article without the mention of the end of something; the end of points, the ecological dangers leading to the end of the world, the … [Read more...] about We are coming to the end…. Or is this just the beginning?
Book Review – Make Some Noise
This is a book that won’t get talked about because no-one will want their competitors to read it
The reason? It is darned … [Read more...] about Book Review – Make Some Noise
Digital Marketing: Transform or die
Digital Marketing: Transform or dieOur digital world is developing at a frenetic speed, so it is inevitable that digital marketing is too. Which is why Damian Ryan’s book Understanding Digital … [Read more...] about Digital Marketing: Transform or die