California offerings range from your own barrel to a home dinnerUS wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition. Instead, an increasing number are exploring options that have proved so successful in the travel and hotel industries. What the following list shows, is importance of experiences and exclusivity, and the story of what is being poured into your glass. … [Read more...] about Experiential loyalty superceding wine clubs
Self-disruption to achieve youth acceptanceArticle by Paula Thomas. KFC in China is the largest restaurant chain in the largest country in the world. The brand now boasts in excess of 120 million members and it has a staggeringly successful customer recognition and rewards app. But it took a transformation and self-disruption to achieve this success. KFC China is a company that has completely re-invented itself in recent … [Read more...] about Digital and rewards driving growth in KFC China
What you might have missed - 2 - FREE ACCESSWinning coalitions will become marketplacesCharles (Chuck) Ehredt is CEO of Currency Alliance, an organisation intent on becoming the global marketplace for loyalty collaboration. He talked to Annich McIntosh about the progress they have made, his vision for loyalty and why the industry has started accelerating its evolution. Loyalty Magazine: You have written a lot in your blog about how the coalition loyalty model is evolving … [Read more...] about Winning coalitions will become marketplaces
So you want to know what is wrong with retail….Scott Weavers-Wright voices his frustrationsYou would think that after completing one’s second company divestment – the first one for £70m, the second undisclosed - that this particular entrepreneur would be relaxed and fairly chilled about the world. But this would be far from the truth. In fact any mention of retailers leads to a stream of consciousness about short-sightedness, lack of spirit and a lock-down mentality. … [Read more...] about So you want to know what is wrong with retail….
Fast, slick and imaginative - Chuck Ehredt reviews some of this year's Loyalty Magazine Awards winners and discusses trends 2019However much you think you know about a topic, some things will still surprise you. That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. You can see the full list of winners here. … [Read more...] about Fast, slick and imaginative –
What are we going to do about Amazon?Amazon has created an amazing business model – and made it even better. It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised. … [Read more...] about What are we going to do about Amazon?
Groundbreaking initiatives at The Loyalty Magazine Awards 2017 - Winners display a thoughtful mix of technology with a personal touch - Strong CSR theme through the evening - Read details on all the winners … [Read more...] about Groundbreaking initiatives at The Loyalty Magazine Awards 2017
Condé Nast sells dreamsCase study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams.Condé Nast is the publisher behind Vogue, GQ, Wired, Vanity Fair, Brides, House and Garden and many other glossy magazines that grace the coffee tables of the beautiful people, and those that aspire to be so. … [Read more...] about Condé Nast sells dreams
Paying more attention to what customers are sayingCase study: How New Look renewed its customer service strategy in a retail landscape that is both changing and challenging Shoppers expect to be able to shop online; they can compare products and prices, they comment to their friends on social media, and they have high expectations. … [Read more...] about Paying more attention to what customers are saying