Flipping loyalty on its head - SKY CASE STUDY - Winner of the Best New Loyalty Launch of the Year 2018
It took a complete change of mindset … [Read more...] about No final destination
No final destination
Loyalty Magazine Awards
Brands
How can CSR impact Loyalty?
Guest Blog
Nearly 90% of consumers are prepared to choose who they shop with based on which brand stands up for an issue. Article by Brad Davis.
Since the fifties, Corporate Social Responsibility … [Read more...] about How can CSR impact Loyalty?
AS Roma uses social media to find missing children
Free/Open
, Loyalty Magazine Awards
Loyalty Magazine Awards multiple winner continues its innovative approach
One of the many highlights of the Loyalty Surgery was the presentation by Laura Cagnacci of agency Advice … [Read more...] about AS Roma uses social media to find missing children
Why Loyalty Matters
Guest Article
, Free/Open
Article by Chris Hall, commercial director, Motif
So many of our life choices are driven by loyalty. You only have to look at brands such as Nike, Apple or even a car such as the … [Read more...] about Why Loyalty Matters
Social dominates customer engagement, but do you have a handle on it?
How to monetise social media - and keep your customers
If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a … [Read more...] about Social dominates customer engagement, but do you have a handle on it?
AS ROMA wins awards for loyalty
A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards.
For the eighth … [Read more...] about AS ROMA wins awards for loyalty
New players entering India loyalty business
Review of newcomers and existing programmes
A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those … [Read more...] about New players entering India loyalty business
New Shell programme rewards all forecourt spend
Exclusive interview
Points to be shelved in favour of rewards
Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER.
Shell is in the process of … [Read more...] about New Shell programme rewards all forecourt spend
Experiential loyalty superceding wine clubs
California offerings range from your own barrel to a home dinner
US wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case … [Read more...] about Experiential loyalty superceding wine clubs
Digital and rewards driving growth in KFC China
Guest Article
Self-disruption to achieve youth acceptance
Article by Paula Thomas.
KFC in China is the largest restaurant chain in the largest country in the world. The brand now … [Read more...] about Digital and rewards driving growth in KFC China
