Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The launch by giant conglomerate Tata of its Neu super app has created much discussion as to what approach will be best to … [Read more...] about Tata Neu launch creates ‘super’ discussion
Launching an awards competition after a pandemic is a little like lighting a firework and hoping it isn’t … [Read more...] about International Loyalty Awards Finalists
Prior to joining Oracle, I founded a start-up in the loyalty sector that … [Read more...] about Disruptive loyalty
How do you maintain customer loyalty when supply chains are failing and supplies dwindling?
This … [Read more...] about Brand loyalty being eroded by supply chain problems
The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in … [Read more...] about Tapping into the mindset and channels of today’s luxury shopper
The publishing of an article by Vogue (Vogue Business) on the importance of customer loyalty, deserves a … [Read more...] about Luxury business discovers importance of customer loyalty
The Problem: Consumers have changed their behaviour, their preferences and the way they … [Read more...] about Customers have changed – and you need to get emotional about it
Craft beer … [Read more...] about Crafting brand loyalty for boutique breweries
Any politician will tell you that consumer sentiment is a fickle beast that can turn on the spin of a coin. It seems customer loyalty … [Read more...] about How Covid-19 is changing our brand opinions
