Brands

Customers have changed – and you need to get emotional about it

Exclusive

Report from the prestigious Cheetah Digital Loyalty Retail Round Table

The Problem: Consumers have changed their behaviour, their preferences and the way they live life. Most of … [Read more...] about Customers have changed – and you need to get emotional about it

Crafting brand loyalty for boutique breweries

There are more than 10,000 breweries in Europe alone - second only to China. So how does a small brewery build loyalty to the brand? Article by Javier Lopez, of OKI Europe

Craft beer … [Read more...] about Crafting brand loyalty for boutique breweries

How Covid-19 is changing our brand opinions

How companies behave now will change their future

Any politician will tell you that consumer sentiment is a fickle beast that can turn on the spin of a coin. It seems customer loyalty … [Read more...] about How Covid-19 is changing our brand opinions

Community key to encouraging customer positivity

9,000 people across 9 countries surveyed in January 2020

Have you ever heard of the brand Etsy? Your customers have, and they voted it top for CX in the 2020 experience … [Read more...] about Community key to encouraging customer positivity

No final destination

Loyalty Magazine Awards

Flipping loyalty on its head - SKY CASE STUDY - Winner of the Best New Loyalty Launch of the Year 2018

It took a complete change of mindset … [Read more...] about No final destination

How can CSR impact Loyalty?

Guest Blog

Nearly 90% of consumers are prepared to choose who they shop with based on which brand stands up for an issue. Article by Brad Davis.

Since the fifties, Corporate Social Responsibility … [Read more...] about How can CSR impact Loyalty?

AS Roma uses social media to find missing children

Free/Open

Loyalty Magazine Awards

Loyalty Magazine Awards multiple winner continues its innovative approach

One of the many highlights of the Loyalty Surgery was the presentation by Laura Cagnacci of agency Advice … [Read more...] about AS Roma uses social media to find missing children

Why Loyalty Matters

Guest Article

Free/Open

Article by Chris Hall, commercial director, Motif

So many of our life choices are driven by loyalty. You only have to look at brands such as Nike, Apple or even a car such as the … [Read more...] about Why Loyalty Matters

Social dominates customer engagement, but do you have a handle on it?

How to monetise social media - and keep your customers

If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a … [Read more...] about Social dominates customer engagement, but do you have a handle on it?

AS ROMA wins awards for loyalty

A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards.

For the eighth year, … [Read more...] about AS ROMA wins awards for loyalty