How companies behave now will change their future
Any politician will tell you that consumer sentiment is a fickle beast that can turn on the spin of a coin. It seems customer loyalty … [Read more...] about How Covid-19 is changing our brand opinions
9,000 people across 9 countries surveyed in January 2020
Have you ever heard of the brand Etsy? Your customers have, and they voted it top for CX in the 2020 experience … [Read more...] about Community key to encouraging customer positivity
Flipping loyalty on its head - SKY CASE STUDY - Winner of the Best New Loyalty Launch of the Year 2018
It took a complete change of mindset … [Read more...] about No final destination
Nearly 90% of consumers are prepared to choose who they shop with based on which brand stands up for an issue. Article by Brad Davis.
Since the fifties, Corporate Social Responsibility … [Read more...] about How can CSR impact Loyalty?
Loyalty Magazine Awards multiple winner continues its innovative approach
One of the many highlights of the Loyalty Surgery was the presentation by Laura Cagnacci of agency Advice … [Read more...] about AS Roma uses social media to find missing children
Article by Chris Hall, commercial director, Motif
So many of our life choices are driven by loyalty. You only have to look at brands such as Nike, Apple or even a car such as the … [Read more...] about Why Loyalty Matters
How to monetise social media - and keep your customers
If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a … [Read more...] about Social dominates customer engagement, but do you have a handle on it?
A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards.
For the eighth year, … [Read more...] about AS ROMA wins awards for loyalty
Review of newcomers and existing programmes
A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those … [Read more...] about New players entering India loyalty business