Brands

AS ROMA wins awards for loyalty

A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards.

For the eighth year, The Loyalty Magazine Awards celebrated excellence, creativity and innovation, wherever in the world it is happening, and this year the importance of an honest and meaningful relationship were particularly in evidence. Held at The Pavilion, Tower of London, it is the opportunity for those working … [Read more...] about AS ROMA wins awards for loyalty

New players entering India loyalty business

Review of newcomers and existing programmes

A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of top programmes (including those compiled by the Economic Times and Quora started life in other markets. However, this looks all set to change with a raft of home grown, new players entering the loyalty market.

BackgroundIndia has been struggling with its black economy, and … [Read more...] about New players entering India loyalty business

New Shell programme rewards all forecourt spend

Exclusive interview

Points to be shelved in favour of rewards

Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER.

Shell is in the process of launching a new rewards programme which it plans to roll out to all markets if initial customer enthusiasm is maintained. Significantly, the Shell Go+ is dispensing with points, to be replaced by personalised rewards.

Following a pilot earlier, the first market to move to the Shell … [Read more...] about New Shell programme rewards all forecourt spend

Experiential loyalty superceding wine clubs

California offerings range from your own barrel to a home dinner

US wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition.

Instead, an increasing number are exploring options that have proved so successful in the travel and hotel industries. What the following list shows, is importance of experiences and exclusivity, and the story of what is being poured into your glass. Jordan Vineyard and … [Read more...] about Experiential loyalty superceding wine clubs

Digital and rewards driving growth in KFC China

Guest Article

Self-disruption to achieve youth acceptance

Article by Paula Thomas.

KFC in China is the largest restaurant chain in the largest country in the world. The brand now boasts in excess of 120 million members and it has a staggeringly successful customer recognition and rewards app. But it took a transformation and self-disruption to achieve this success.

KFC China is a company that has completely re-invented itself in recent years, from … [Read more...] about Digital and rewards driving growth in KFC China

Winning coalitions will become marketplaces

What you might have missed - 2 - FREE ACCESSWinning coalitions will become marketplacesCharles (Chuck) Ehredt is CEO of Currency Alliance, an organisation intent on becoming the global marketplace for loyalty collaboration. He talked to Annich McIntosh about the progress they have made, his vision for loyalty and why the industry has started accelerating its evolution.

Loyalty Magazine: You have written a lot in your blog about how the coalition loyalty model is … [Read more...] about Winning coalitions will become marketplaces

So you want to know what is wrong with retail….

So you want to know what is wrong with retail….Scott Weavers-Wright voices his frustrationsYou would think that after completing one’s second company divestment – the first one for £70m, the second undisclosed - that this particular entrepreneur would be relaxed and fairly chilled about the world. But this would be far from the truth. In fact any mention of retailers leads to a stream of consciousness about short-sightedness, lack of spirit and a lock-down mentality. … [Read more...] about So you want to know what is wrong with retail….

Fast, slick and imaginative –

Fast, slick and imaginative - Chuck Ehredt reviews some of this year's Loyalty Magazine Awards winners and discusses trends 2019However much you think you know about a topic, some things will still surprise you. That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. You can see the full list of winners here. … [Read more...] about Fast, slick and imaginative –

What are we going to do about Amazon?

What are we going to do about Amazon?Amazon has created an amazing business model – and made it even better. It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised. … [Read more...] about What are we going to do about Amazon?

Groundbreaking initiatives at The Loyalty Magazine Awards 2017

Groundbreaking initiatives at The Loyalty Magazine Awards 2017 - Winners display a thoughtful mix of technology with a personal touch - Strong CSR theme through the evening - Read details on all the winners … [Read more...] about Groundbreaking initiatives at The Loyalty Magazine Awards 2017