Points to be shelved in favour of rewards
Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER.
Shell is in the process of … [Read more...] about New Shell programme rewards all forecourt spend
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER.
Shell is in the process of … [Read more...] about New Shell programme rewards all forecourt spend
US wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case … [Read more...] about Experiential loyalty superceding wine clubs
Article by Paula Thomas.
KFC in China is the largest restaurant chain in the largest country in the world. The brand now … [Read more...] about Digital and rewards driving growth in KFC China
What you might have missed - 2 - FREE ACCESSWinning coalitions will become marketplacesCharles (Chuck) Ehredt is CEO of Currency Alliance, an organisation intent on becoming the global … [Read more...] about Winning coalitions will become marketplaces
So you want to know what is wrong with retail….Scott Weavers-Wright voices his frustrationsYou would think that after completing one’s second company divestment – the first one for £70m, the second … [Read more...] about So you want to know what is wrong with retail….
Fast, slick and imaginative - Chuck Ehredt reviews some of this year's Loyalty Magazine Awards winners and discusses trends 2019However much you think you know about a topic, some things will still … [Read more...] about Fast, slick and imaginative –
What are we going to do about Amazon?Amazon has created an amazing business model – and made it even better. It set up an online shopping portal (that incidentally, no-one really expected to work – … [Read more...] about What are we going to do about Amazon?
Groundbreaking initiatives at The Loyalty Magazine Awards 2017 - Winners display a thoughtful mix of technology with a personal touch - Strong CSR theme through the evening - Read details on all the … [Read more...] about Groundbreaking initiatives at The Loyalty Magazine Awards 2017
Condé Nast sells dreamsCase study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams.Condé Nast … [Read more...] about Condé Nast sells dreams
Paying more attention to what customers are sayingCase study: How New Look renewed its customer service strategy in a retail landscape that is both changing and challenging Shoppers expect to be able … [Read more...] about Paying more attention to what customers are saying