Why we won: ConadScrittori di Classe – Clever Book Collection (Won Best Loyalty Programme of the Year Retail (Food) and Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty … [Read more...] about Why we won: Conad
Brands
Turkcell: A company with loyalty in its DNA
Turkcell: A company with loyalty in its DNANamed Organisation of the Year at the 2016 Loyalty Magazine Awards, during its 22-year life Turkcell has sought to excite and delight its customers by making … [Read more...] about Turkcell: A company with loyalty in its DNA
Building a business on Trust
Building a business on TrustMore than just words from AmazonIt is difficult not to sound cheesy when talking about trust. So many companies give it lip service that there is always a danger of … [Read more...] about Building a business on Trust
Moving from the segments to the love
Moving from the Segments to the LoveChanging emphasis sees brands building bridgeA change of speaker emphasis was apparent at this year's Europe Customer Festival. Out of fashion seemed to be the … [Read more...] about Moving from the segments to the love
Building your brand for today’s customer
Building your brand for today’s customerToday's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas … [Read more...] about Building your brand for today’s customer
Tips on how to protect your brand on social media
Top Tips to protect your brand on social mediaSocial media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of … [Read more...] about Tips on how to protect your brand on social media
How to make each penny the consumer spends truly count
How to make each penny the consumer spends truly countRetailers can boost consumer loyalty (and spending) through card linked technology says Gavin Dein, chief executive of Reward. He sets out five … [Read more...] about How to make each penny the consumer spends truly count
Can you create true loyalty with a loyalty programme?
Can you create true loyalty with a loyalty programme? There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired. He … [Read more...] about Can you create true loyalty with a loyalty programme?
2014 predictions for Loyalty
2014 predictions for Loyalty – do you agree?It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.This year is more … [Read more...] about 2014 predictions for Loyalty
No need for a USP: shoppers love copycat products
No need for a USP: shoppers love copycat productsApple and Samsung may be fighting a battle royal over patents and intellectual property, but according to Qing Wang of Warwick Business School and … [Read more...] about No need for a USP: shoppers love copycat products
