Consumer preferences now look entirely different to prior the pandemic; from working, to socialising and shopping. So how should companies proceed? Article by James Alty, Founder & Managing … [Read more...] about Three ways customer data can drive recovery in the pandemic
PREDICTION 3 - Is your dashboard up to the job?
While B2B loyalty programs stand taller than ever, it is undeniable that there is increasing pressure to make the business case and prove … [Read more...] about Loyalty metrics are broke, you need to fix them
Quiet period after launch of loyalty for retailers
It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its … [Read more...] about All quiet on the Infor front
Meet the sponsor Q&A: ComarchWhat makes us stay loyal to a brand? Julian Bonnett, business development manager at Comarch, explains the company's approachIs a customer who buys from you every day … [Read more...] about Meet the sponsor Q&A: Comarch
Thumbs up for loyalty programmesBut more understanding neededFifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research … [Read more...] about Thumbs up for loyalty programmes
Getting to know your data is big businessBusinesses are successfully analysing vast amounts of data to understand consumer behaviour and forecast trends, as Annich McIntosh discoversBig data is a term … [Read more...] about Getting to know your data is big business
Evidence-based marketing - myth or reality?Apparently a Facebook 'Like' is worth £7. Isn't that brilliant? If you have a hundred thousand followers that makes your social media strategy absolutely … [Read more...] about Evidence-based marketing – myth or reality?
Recession-weary businesses look to customer service for helpWith the global recession still continuing to threaten the viability of many companies, customer service has come to the fore as a strategic … [Read more...] about Recession-weary businesses look to customer service for help
Rule Number One - Know your customerArticle by Matt Boot, chief analyst KDBKnowing your customers is one of the first rules any good marketer learns. But during a recession, it is all the more … [Read more...] about Rule Number One – Know your customer
Bridging the Gap between CRM and CEMDespite more than a decade of efforts implementing customer relationship management (CRM) systems, Executives are realising the sober reality: CRM in its present … [Read more...] about Bridging the Gap between CRM and CEM