Guest article from Fulvio Furbatto, CEO and founder, Advice Group
Over the past few years, we have been wondering about the health of the loyalty sector. Was it dying or was it … [Read more...] about C-19 brought loyalty back to life
Customer Engagement
Connecting with Customers emotionally during the COVID-19 pandemic
Guest Article
How businesses and brands responded in the German market
The COVID-19 pandemic challenged businesses along the value chain as well as their employees and customers, writes Nicole … [Read more...] about Connecting with Customers emotionally during the COVID-19 pandemic
Adapting to the ‘Deliberate’ customer profile after coronavirus
Guest Article
After Covid-19, nearly every customer type will be more deliberate in how they spend money writes Chuck Ehredt.
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus
Consumers appreciate loyalty even more in Covid times – research
Only one loyalty category taking a knock
Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 … [Read more...] about Consumers appreciate loyalty even more in Covid times – research
Take the pulse of your loyalty programme, keep talking and don’t panic
Advice from 63 professionals on how loyalty can beat COVID-19
In the fluid and unpredictable world of the lock-down, is there any concensus among loyalty professions as to what we … [Read more...] about Take the pulse of your loyalty programme, keep talking and don’t panic
Why aren’t loyalty program emails personalized and what you can do about it
Article by Lansy Joseph, Chief Innovation Officer, … [Read more...] about Why aren’t loyalty program emails personalized and what you can do about it
What people really want from a loyalty programme – research
Exclusive
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research
Is the loyalty business killing its golden goose?
When national newspapers and magazines start offering … [Read more...] about Is the loyalty business killing its golden goose?
Social dominates customer engagement, but do you have a handle on it?
How to monetise social media - and keep your customers
If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a … [Read more...] about Social dominates customer engagement, but do you have a handle on it?
88VIP members spend double, and adopt early
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
