Customer Engagement

88VIP members spend double, and adopt early

A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by expanding its customer retention efforts in this way.

The announcement of expanded perks was made during an exclusive concert for 88VIP members

Alibaba is the Chinese equivalent of Amazon, with lifestyle, loyalty and experiential elements thrown into the package. Few Chinese tourists … [Read more...] about 88VIP members spend double, and adopt early

Access to personal information still causing problems

One year on from GDPR

It’s the anniversary of the GDPR European data rules this week and as expected it is the right to access personal information – and have it deleted if they wish – that is causing the most problems.

A year after the GDPR came into effect, a new study suggests many UK businesses are struggling to process requests from customers. Of 37 businesses evaluated, primarily large financial services organizations, utilities and telcos, around a third (12) were … [Read more...] about Access to personal information still causing problems

Isn’t it time for an eco-loyalty movement?

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Free/Open

It wasn’t the most obvious place to be impressed by our progress towards zero plastics and environmental commitment. We were sitting in the Pilgrims coffee shop, near Holy Island in Northumberland.

The stand-out, was that we were drinking from cups made of bamboo. The spoons were of wood, the cakes home-made and the coffee roasted on the premises, from a sustainable source. We were served by incredibly intense youngsters who were doing something they believed in, and the result was … [Read more...] about Isn’t it time for an eco-loyalty movement?