We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the … [Read more...] about Customer Centricity – Treating your customers according to their value
In conversation with Oracle’s Andy Kulina
Prime sponsor this year of the International Loyalty Awards is Oracle. Loyalty Magazine sat down … [Read more...] about Customer relationships to the forefront as loyalty takes a twist
Be prepared for some surprising answers from your customers
Never has this question been more important or relevant. With consumer behaviour changed, possibly for ever, a survey of … [Read more...] about How do you REALLY feel about our loyalty programme?
With Valentine's Day just round the corner, Michael Hegelund, 3 times 30 under 40 Loyalty Royalty and multiple Loyalty Magazine Award winner shines a romantic light on relationships.
Sustainable shopping report
A massive 75% of UK shoppers are modifying their buying behaviour due to ethical concerns, and 85% of retail technology leaders will invest the same or … [Read more...] about Responding to the demands of the conscious consumer
The Big Read: Chuck Ehredt, CEO of Currency Alliance highlights the challenges facing the loyalty business in 2021 and examines how businesses should respond to changing customer … [Read more...] about Top 6 Loyalty Trends for 2021
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya … [Read more...] about Emotional pathways to customer loyalty in a pandemic world
Guest article from Fulvio Furbatto, CEO and founder, Advice Group
Over the past few years, we have been wondering about the health of the loyalty sector. Was it dying … [Read more...] about C-19 brought loyalty back to life
How businesses and brands responded in the German market
The COVID-19 pandemic challenged businesses along the value chain as well as their employees and customers, writes Nicole … [Read more...] about Connecting with Customers emotionally during the COVID-19 pandemic
After Covid-19, nearly every customer type will be more deliberate in how they spend money writes Chuck Ehredt.
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus