Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the … [Read more...] about Customer Centricity – Treating your customers according to their value
Prime sponsor this year of the International Loyalty Awards is Oracle. Loyalty Magazine sat down … [Read more...] about Customer relationships to the forefront as loyalty takes a twist
Never has this question been more important or relevant. With consumer behaviour changed, possibly for ever, a survey of … [Read more...] about How do you REALLY feel about our loyalty programme?
In … [Read more...] about 10 tricks to win the loyalty dating game
A massive 75% of UK shoppers are modifying their buying behaviour due to ethical concerns, and 85% of retail technology leaders will invest the same or … [Read more...] about Responding to the demands of the conscious consumer
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya … [Read more...] about Emotional pathways to customer loyalty in a pandemic world
Over the past few years, we have been wondering about the health of the loyalty sector. Was it dying … [Read more...] about C-19 brought loyalty back to life
The COVID-19 pandemic challenged businesses along the value chain as well as their employees and customers, writes Nicole … [Read more...] about Connecting with Customers emotionally during the COVID-19 pandemic
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus
