Whether due to the rise of e-commerce, the disruptions of the pandemic, or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current … [Read more...] about 3 shocking statistics about customer loyalty you need to know now
Customer loyalty and marketing are changing in front of our eyes, but the changes aren’t exactly universal. Antavo, an enterprise loyalty technology provider, has some insight to share on customer … [Read more...] about How customer loyalty trends stand apart in Europe, North America and APAC – new reports
Loyalty programs have gone through a revolutionary change in the pandemic era creating quite a divide between consumers and companies. Many industry leaders have found solutions to these divides by … [Read more...] about The mental and the physical:
Dualism in loyalty programs and how to look after your customers’ needs
Environment a hugely important customer focus
Playfulness, creativity and contact vital after a boring pandemic
Private Domains and … [Read more...] about Wunderman Thompson predicts what will define 2022
[Read more...] about Learn where the loyalty market is headed – from the Global Customer Loyalty Report 2022
Never been a more important time to connect to customers
“If a business can manage to come through the pandemic, that is great. But it doesn’t mean change is no longer necessary. However, change in itself is fraught with dangers.” This was the starting … [Read more...] about Analysing the risks of change
Be prepared for some surprising answers from your customers
Never has this question been more important or relevant. With consumer behaviour changed, possibly for ever, a survey of … [Read more...] about How do you REALLY feel about our loyalty programme?
It’s not exactly new news to point out that the pandemic has changed the way we interact with people and the world around us, writes Nat Hester.
On a personal level, lockdown changed the … [Read more...] about Covid – intensifying the need for customer connection
Interesting behavioural research is showing that during lockdown, UK consumers were more likely to shop earlier in the day and browse for items later in the week. As the likelihood of another … [Read more...] about Very Group research shows changed behaviour