Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
New figures from the Data and Marketing Association (DMA) reveal … [Read more...] about How to make subscription models work
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
How do you position a successful brand to appeal to young people? For Vodafone, the answer … [Read more...] about Case Study: What has happened since VOXI won the Loyalty Redefined trophy?
In … [Read more...] about 10 tricks to win the loyalty dating game
InterContinental Hotels & Resorts has compiled a list of the sights most ‘instagrammed’ in the last decade. It fails … [Read more...] about Predictable list of most instagrammed sights
If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a … [Read more...] about Social dominates customer engagement, but do you have a handle on it?
Quiet period after launch of loyalty for retailers
It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its … [Read more...] about All quiet on the Infor front
Review of newcomers and existing programmes
A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those … [Read more...] about New players entering India loyalty business
Social media for lasting customer relationshipsToo many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well … [Read more...] about Social media for lasting customer relationships
Loyalty becomes a battleground for news websitesOnline newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at … [Read more...] about How can media owners leverage loyalty?
