Social media for lasting customer relationshipsToo many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions and gamification achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. … [Read more...] about Social media for lasting customer relationships
Loyalty becomes a battleground for news websitesOnline newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. … [Read more...] about How can media owners leverage loyalty?
How social media will make customer surveys extinctTwo "seismic events" are changing the way businesses must analyse customer behavour and preferencesRichard Owen, chief executive of Satmetrix, admits he received the worst score possible from conference delegates for saying surveys are going to die out. … [Read more...] about How social media will make customer surveys extinct
When banking becomes social (again)With actual visits to your bank becoming a dying tradition, social media offers a potentially vital way for banks to communicate more directly with customers, yet few are doing so effectively says Nic Merriman of Avanade UK. … [Read more...] about When banking becomes social (again)
Top ten eShopping trends for 2012Mobile to become 18-20% of website trafficRetailers to feel the pinch as more brands sell direct to customers onlineOver half of retail sales to be influenced by a brand's web presence … [Read more...] about Top ten eShopping trends for 2012
Are social networks the key to ecommerce loyalty?Since the advent of widespread ecommerce, retailers have been trying every avenue available in an attempt to foster serious loyalty among their online customers. From Search Engine Optimisation and Pay-Per-Click advertising to email marketing, online discounts and offers, all digital marketing forms have been heavily implemented, and while some online customers are loyal, many will just flit between competitors to find what’s best for them. … [Read more...] about Are social networks the key to ecommerce loyalty?
Social media drives advance towards a networked economyMarketers must react in real-time to both the new sales opportunities offered by social networking sites, and to the threats posed to brands by the viral spread of adverse online comment. Article by Kevin Cochrane, chief marketing officer for Day Software. … [Read more...] about Social media drives advance towards a networked economy
Facebook based contactless reward scheme trialling in SingaporeAneace Haddad of Welcome Realtime fame back with his next big ideaYou may remember him as the indefatigable CEO of Welcome Realtime, but now Aneace Haddad is working on a new loyalty scheme idea aimed at restaurants and small businesses that incorporates both social media and contactless technology. … [Read more...] about Facebook based contactless reward scheme trialling in Singapore
Red Cross Social Media case studyUsing blogs and tweets as a call to action … [Read more...] about Red Cross Social Media case study
Keeping the customer onlineBrand loyalty in the online world is far more fragile than the real world. Graham Moore, e-retail specialist, Zeus Technology looks at the importance of maintaining a consistent online brand presence to avoid customer churn and says it's vital that web traffic is prioritised and managed effectively. … [Read more...] about Keeping the customer online