Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a … [Read more...] about Social dominates customer engagement, but do you have a handle on it?
Quiet period after launch of loyalty for retailers
It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its … [Read more...] about All quiet on the Infor front
Review of newcomers and existing programmes
A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those … [Read more...] about New players entering India loyalty business
Social media for lasting customer relationshipsToo many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well … [Read more...] about Social media for lasting customer relationships
Loyalty becomes a battleground for news websitesOnline newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at … [Read more...] about How can media owners leverage loyalty?
How social media will make customer surveys extinctTwo "seismic events" are changing the way businesses must analyse customer behavour and preferencesRichard Owen, chief executive of Satmetrix, admits … [Read more...] about How social media will make customer surveys extinct
When banking becomes social (again)With actual visits to your bank becoming a dying tradition, social media offers a potentially vital way for banks to communicate more directly with customers, yet … [Read more...] about When banking becomes social (again)
Top ten eShopping trends for 2012Mobile to become 18-20% of website trafficRetailers to feel the pinch as more brands sell direct to customers onlineOver half of retail sales to be influenced by a … [Read more...] about Top ten eShopping trends for 2012
Are social networks the key to ecommerce loyalty?Since the advent of widespread ecommerce, retailers have been trying every avenue available in an attempt to foster serious loyalty among their online … [Read more...] about Are social networks the key to ecommerce loyalty?
Social media drives advance towards a networked economyMarketers must react in real-time to both the new sales opportunities offered by social networking sites, and to the threats posed to brands by … [Read more...] about Social media drives advance towards a networked economy
