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Digital Loyalty

All quiet on the Infor front

Quiet period after launch of loyalty for retailers

It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its latest U$1.5bn funding.

This could be because it also revealed plans for an IPO, which would impose media silence or have something to do with its latest investment of US$1.5bn (yes billion) from Koch Equity Development and Golden Gate Capital.

Infor is a business cloud … [Read more...] about All quiet on the Infor front

New players entering India loyalty business

Review of newcomers and existing programmes

A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of top programmes (including those compiled by the Economic Times and Quora started life in other markets. However, this looks all set to change with a raft of home grown, new players entering the loyalty market.

BackgroundIndia has been struggling with its black economy, and … [Read more...] about New players entering India loyalty business

Social media for lasting customer relationships

Social media for lasting customer relationshipsToo many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions and gamification achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. … [Read more...] about Social media for lasting customer relationships

How social media will make customer surveys extinct

How social media will make customer surveys extinctTwo "seismic events" are changing the way businesses must analyse customer behavour and preferencesRichard Owen, chief executive of Satmetrix, admits he received the worst score possible from conference delegates for saying surveys are going to die out. … [Read more...] about How social media will make customer surveys extinct

Are social networks the key to ecommerce loyalty?

Are social networks the key to ecommerce loyalty?Since the advent of widespread ecommerce, retailers have been trying every avenue available in an attempt to foster serious loyalty among their online customers. From Search Engine Optimisation and Pay-Per-Click advertising to email marketing, online discounts and offers, all digital marketing forms have been heavily implemented, and while some online customers are loyal, many will just flit between competitors to find what’s best for them. … [Read more...] about Are social networks the key to ecommerce loyalty?

Social media drives advance towards a networked economy

Social media drives advance towards a networked economyMarketers must react in real-time to both the new sales opportunities offered by social networking sites, and to the threats posed to brands by the viral spread of adverse online comment. Article by Kevin Cochrane, chief marketing officer for Day Software. … [Read more...] about Social media drives advance towards a networked economy

Facebook based contactless reward scheme trialling in Singapore

Facebook based contactless reward scheme trialling in SingaporeAneace Haddad of Welcome Realtime fame back with his next big ideaYou may remember him as the indefatigable CEO of Welcome Realtime, but now Aneace Haddad is working on a new loyalty scheme idea aimed at restaurants and small businesses that incorporates both social media and contactless technology. … [Read more...] about Facebook based contactless reward scheme trialling in Singapore