* Arguments in favour of a subscription loyalty model
* Godsend for SM agencies
An estimated 81% of the US population have at least one subscription – to essential items, … [Read more...] about Blue to make tweeting less dangerous
Digital Loyalty
How to make subscription models work
Guest Article
Fran Quilty, CEO and founder of Conjura offers three key lessons to succeed in the paid-for environment
New figures from the Data and Marketing Association (DMA) reveal … [Read more...] about How to make subscription models work
Social rewards bring student programme to life
Exclusive
One for me, one for you….
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
Case Study: What has happened since VOXI won the Loyalty Redefined trophy?
Exclusive
Talking to Generation Z in their language, on their channels, about the things they care about
How do you position a successful brand to appeal to young people? For Vodafone, the answer … [Read more...] about Case Study: What has happened since VOXI won the Loyalty Redefined trophy?
10 tricks to win the loyalty dating game
Guest Article
,Free/Open
With Valentine's Day just round the corner, Michael Hegelund, 3 times 30 under 40 Loyalty Royalty and multiple Loyalty Magazine Award winner shines a romantic light on relationships.
In … [Read more...] about 10 tricks to win the loyalty dating game
Predictable list of most instagrammed sights
Advice on how to get and keep customers using creative visuals
InterContinental Hotels & Resorts has compiled a list of the sights most ‘instagrammed’ in the last decade. It fails … [Read more...] about Predictable list of most instagrammed sights
Social dominates customer engagement, but do you have a handle on it?
How to monetise social media - and keep your customers
If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a … [Read more...] about Social dominates customer engagement, but do you have a handle on it?
All quiet on the Infor front
Quiet period after launch of loyalty for retailers
It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its … [Read more...] about All quiet on the Infor front
New players entering India loyalty business
Review of newcomers and existing programmes
A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those … [Read more...] about New players entering India loyalty business
Social media for lasting customer relationships
Social media for lasting customer relationshipsToo many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well … [Read more...] about Social media for lasting customer relationships
