Experiential Loyalty

Shoppers are changing – but what should be done about it?

Guest Article

The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses should innovate to stay relevant for consumers – and how businesses can claim back R&D investment

Take the example of click and collect. In the UK alone, shoppers failed to pick up a staggering £228m worth of click and collect merchandise.

According to a new study by … [Read more...] about Shoppers are changing – but what should be done about it?

Loyalty strategies to appeal to millennial and Gen Z consumers

Guest Article

Free/Open

Capitalizing on an appetite for experiences - Article by David Elliott

There’s a tremendous amount of effort put into understanding Millennial and Generation Z consumers – individuals aged 18 to 35 – what they like, what motivates them, and how they are willing to spend their disposable income. This is for good reason; these consumers represent $143 billion in spending power, and comprise about 38% of the US workforce. Brands need to meet their needs in … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers