Focus on sports and wellness travel
Health and wellness as a trend is becoming a significant business sector and not just for … [Read more...] about Responding to a US$3 trillion opportunity
Responding to a US$3 trillion opportunity
Trend Analysis
Experiential Loyalty
Case Study: The Paddock – Red Bull Racing with Oracle
International Loyalty Awards
Points for being a loyal fan - and using billions of data points for loyalty
Red Bull Racing has a massive advantage when planning … [Read more...] about Case Study: The Paddock – Red Bull Racing with Oracle
Social rewards bring student programme to life
Exclusive
One for me, one for you….
I was getting close to sending a particular press release back to sender with a reject note when I noticed … [Read more...] about Social rewards bring student programme to life
Following in Millennial footsteps
Comment
Why can't loyalty be more experiential?
There were three backpackers sitting in front of me on a ferry crossing between Maria Island … [Read more...] about Following in Millennial footsteps
Ancillary business growing in importance via loyalty programmes
But hotels and hospitality industry well behind airlines in adopting the model
The ancillary industry is forecasted to hit $93bn … [Read more...] about Ancillary business growing in importance via loyalty programmes
Shoppers are changing – but what should be done about it?
Guest Article
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA … [Read more...] about Shoppers are changing – but what should be done about it?
Loyalty strategies to appeal to millennial and Gen Z consumers
Guest Article
,Free/Open
Capitalizing on an appetite for experiences - Article by David Elliott
There’s a tremendous amount … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers