Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Red Bull Racing has a massive advantage when planning its Formula One strategy. It had literally billions of … [Read more...] about Case Study: The Paddock – Red Bull Racing with Oracle
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
There were three backpackers sitting in front of me on a ferry crossing between Maria Island and Tasmania. Each had renounced the values of their … [Read more...] about Following in Millennial footsteps
The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional … [Read more...] about Ancillary business growing in importance via loyalty programmes
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how … [Read more...] about Shoppers are changing – but what should be done about it?
Capitalizing on an appetite for experiences - Article by David Elliott
There’s a tremendous amount of effort put into understanding Millennial and … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers
