Loyalty Magazine

Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM

Search
You are here: Home / Features / Experiential Loyalty

Experiential Loyalty

Case Study: The Paddock – Red Bull Racing with Oracle

International Loyalty Awards

Points for being a loyal fan - and using billions of data points for loyalty

Red Bull Racing has a massive advantage when planning its Formula One strategy. It … [Read more...] about Case Study: The Paddock – Red Bull Racing with Oracle

Social rewards bring student programme to life

Exclusive

One for me, one for you….

I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer … [Read more...] about Social rewards bring student programme to life

Ancillary business growing in importance via loyalty programmes

But hotels and hospitality industry well behind airlines in adopting the model

The ancillary industry is forecasted to hit $93bn worldwide. In the airline … [Read more...] about Ancillary business growing in importance via loyalty programmes

Shoppers are changing – but what should be done about it?

Guest Article

The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how … [Read more...] about Shoppers are changing – but what should be done about it?