Open banking opening up businessRemoval of friction helps build customer loyaltyEven though it’s early days for open banking there are already plenty of trailblazers offering new services, writes Huw Davies, CCO, Token, many of which are building loyalty. … [Read more...] about Open banking opening up business
Financial Services
Rewards crowdfunding continues to make waves
SPECIAL REPORTRewards crowdfunding continues to make wavesPlutus Tap & Pay raises £1m in nine days for cryptocurrency productWith the news that Plutus, the London-based cryptocurrency payment platform has raised over £1m in less than ten days of launching a crowdfunding campaign the spotlight is once again on peer to peer lending to fund major projects especially rewards-based crowdfunding initiatives. … [Read more...] about Rewards crowdfunding continues to make waves
Alipay: Alternative, but one of the biggest in the world
Alipay: Alternative, but one of the biggest in the worldEXCLUSIVE ARTICLEImagine a world where your mobile is your lifestyle tool. Your device will know where you are, customise the wallet page to your wants and history, and provide all the services you need right now, like restaurants or online stores. … [Read more...] about Alipay: Alternative, but one of the biggest in the world
Payments: The Five Mistakes Killing Customer Retention
Payments: The Five Mistakes Killing Customer RetentionThe payments process is often the chink in the armour of a customer-centric brand strategy. Grant de Leeuw, general manager Europe at TALKINGTECH, highlights five common payments mistakes and how they can be avoided. … [Read more...] about Payments: The Five Mistakes Killing Customer Retention
Greek bank success in a troubled market
Greek bank success in a troubled marketIt is the stuff of loyalty dreams. The points redeemed from the loyalty scheme of a European bank exceeds the number of points issued, even though the number of points being issued has gone up. The result of this of course, means 100% redemption - and it has been achieved by a bank in Greece. … [Read more...] about Greek bank success in a troubled market
Amex Zync works hard to appeal to Gen Y
Amex Zync works hard to appeal to Gen YFinancial coaching and adviceUsing social media and rewardsRewards for green livingWhen an American Express survey found that a top concern for young people was their finances, it responded by setting up a project to help. … [Read more...] about Amex Zync works hard to appeal to Gen Y
Special report into Citi Cards in the US
Special report into Citi Cards in the USCiti introduces thank you credit cardsCustomer feedback shapes offeringTwo button smart card in Citi pilotDefault lowest falls to its lowest rate in 22 monthsUS Fed cap causes the beginning of the end for debit card rewards … [Read more...] about Special report into Citi Cards in the US
Cantona sparks viral campaign to ‘cripple’ banking system
Cantona sparks viral campaign to ‘cripple’ banking systemPower of social media to be put to the test on December 7The potential of social media to rapidly escalate a controversial issue has been graphically illustrated by comments from former soccer star Eric Cantona. … [Read more...] about Cantona sparks viral campaign to ‘cripple’ banking system
Maximising the relationship between customer and staff retention
Maximising the relationship between customer and staff retentionThe UK’s insurance industry is renowned for poor customer service and churn is increasing. However, with customers holding an average of five products across numerous insurers, the potential to generate profit through cross and up sell at the call centre is significant, says Stephen Haighton, VP, Sales Northern Europe, Chordiant.
… [Read more...] about Maximising the relationship between customer and staff retentionFrench banks become more “fidelité” focussed
French banks become more “fidelité” focussedRequirement to allow competition brings wave of new initiativesLoyalty came late to France as a payment card marketing tool. It wasn’t until October 2007 that even co-branded cards were allowed. This ban by the French banks enabled them to keep tight control of their payments business – until EU rules forced a change. Now everything is different. … [Read more...] about French banks become more “fidelité” focussed
