Article by Chen Peng, vice president, Mastercard Data and Services
Loyalty programs in Asia Pacific are undergoing rapid change as organizations from retailers … [Read more...] about Loyalty ecosystems take center stage in Asia Pacific
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Loyalty programs in Asia Pacific are undergoing rapid change as organizations from retailers … [Read more...] about Loyalty ecosystems take center stage in Asia Pacific
Klarna's new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic
It’s an exciting period for those of us working in the loyalty … [Read more...] about Focus on payments loyalty:
A new report focusing on US consumer travel is reporting a significant gap between what … [Read more...] about Significant gap in travel reward expectations and delivery
Loyalty is hard won and easily lost. Yet sometimes it is out of retailers’ hands. Securing repeat business was already a major challenge for retailers as cross-border commerce proliferated, and the … [Read more...] about Closing the gap between online and in-store loyalty
Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may … [Read more...] about FCA decision could boost loyalty programmes
I wanted to change my credit card, because my present service … [Read more...] about Why are credit card loyalty offerings so boring?
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer … [Read more...] about Social rewards bring student programme to life
Loyalty … [Read more...] about CASE STUDY: Eco aspirations and plans to be a facilitator of dreams
United Airlines has achieved a US$400 increase in revenue for the … [Read more...] about New deal for United brings in US$400m YonY