Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is … [Read more...] about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
A Scandinavian loyalty programme for … [Read more...] about Joined up loyalty success on the slopes
Social media for lasting customer relationshipsToo many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well … [Read more...] about Social media for lasting customer relationships
Case study: Gamification and LoyaltyA gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research. The project is … [Read more...] about Case study: Gamification and Loyalty
