Will CSR re-invigorate the loyalty industry? Aware of the trend toward corporate social responsibility (CSR) in Loyalty, a group of industry veterans have established For Good Causes.The social enterprise aims to provide a service cross the industry for programmes to leverage to improve social impact and tap into the goodwill between charities and their supporters. For Good Causes founder Crispin Rogers describes how. … [Read more...] about Will CSR re-invigorate the loyalty industry?
Highlighting responsibility and sustainable tourismA browse through which travel companies win the green awardsIn the week the Climate Change Conference takes place in Paris, it seemed appropriate to take a look at initiatives around the world working to achieve sustainable tourism, or at the very least, to lessen the damage it can cause. There seemed no better way of doing this than to profile the companies winning various sustainability and ecology awards. … [Read more...] about Highlighting responsibility and sustainable tourism
Receiving credit for being greenUsing Airmiles experience to mitigate global warmingIt was only a matter of time before the first national “green” loyalty scheme launched in the UK. What Loyalty Magazine expected was that this would come from a small environmental organization. In fact it has been created by some of the most experienced customer retention brains in the business – most of them ex-Air Miles.The Ice loyalty scheme promises to “support British sustainable retail, with one of the … [Read more...] about Receiving credit for being green
Upside for green retailers in the crunchM&S applauded for £200m ethical spendThe Real Green Retail Group says it applauds M&S for its £200m ethical plan and also for chiding rivals for retreating from commitment to green and ethical issues during the current economic recession. … [Read more...] about Upside for green retailers in the crunch
Canada goes green mile by mile - Air Miles launches My PlanetA massive 94% of Canadians believe it is important that they personally help the environment by choosing green products, but two thirds of them have trouble with the validity of green claims. … [Read more...] about Canada goes green mile by mile – Air Miles launches My Planet
Sustainability in retail banking: Revenue protection or creation?Over the past 12 months, announcements from the European banking sector relating to sustainability issues - particularly climate change - have been prolific. … [Read more...] about Sustainability in retail banking: Revenue protection or creation?