Shopping behaviours influenced by a variety of factors - but loyalty helps
The cost of living crisis is impacting both businesses and … [Read more...] about Surprising behaviour triggered by cost of living crisis
Hospitality
Re-imagining a hotel loyalty programme
Exclusive
Focus moves to leisure
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly … [Read more...] about Re-imagining a hotel loyalty programme
Joined up loyalty success on the slopes
Sport loyalty
Great value, social media groups and stats, personalised offers and gamification keep share price rising - case study
A Scandinavian loyalty programme for … [Read more...] about Joined up loyalty success on the slopes
Ancillary business growing in importance via loyalty programmes
But hotels and hospitality industry well behind airlines in adopting the model
The ancillary industry is forecasted to hit $93bn worldwide. In the airline … [Read more...] about Ancillary business growing in importance via loyalty programmes