A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards. For the eighth year, The Loyalty Magazine Awards celebrated excellence, creativity and innovation, wherever in the world it is happening, and this year the importance of an honest and meaningful relationship were particularly in evidence. Held at The Pavilion, Tower of London, it is the opportunity for those … [Read more...] about AS ROMA wins awards for loyalty
Loyalty Strategy
Loyalty worth more if experience factored in
9th Bond Brand Loyalty Report Loyalty continues to deliver positive outcomes for brands, and the impact on advocacy, retention, and spend remains as strong as ever. But brand must consider customer experience as a major component of the loyalty offering. This is an important conclusion in the 9th annual Bond Brand Loyalty Report. Bond surveys customer opinion and provides an assessment of more than 900 loyalty programmes in 20+ markets by questioning more than 55,000 … [Read more...] about Loyalty worth more if experience factored in
Isn’t it time for an eco-loyalty movement?
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It wasn’t the most obvious place to be impressed by our progress towards zero plastics and environmental commitment. We were sitting in the Pilgrims coffee shop, near Holy Island in Northumberland. The stand-out, was that we were drinking from cups made of bamboo. The spoons were of wood, the cakes home-made and the coffee roasted on the premises, from a sustainable source. We were served by incredibly intense youngsters who were doing something they believed in, and the result was absolutely … [Read more...] about Isn’t it time for an eco-loyalty movement?
