Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The loyalty industry is under siege from increased customer expectation, consumer apathy, the rising cost of loyalty programs and dissatisfaction caused by reward dilution.
Yet a massive … [Read more...] about The loyalty landscape is evolving – and leaders must adapt fast to stay ahead
The concept of rewarding loyal customers has been a major … [Read more...] about Traditional To Digital: Uniting Loyalty and Technology in the Modern Era
Filling the Void Between Loyalty and Payments
The basic principles on which loyalty programs are based have remained the same for decades – customers are rewarded … [Read more...] about Changing the Loyalty Paradigm
The report from PwC that 40% of CEOs questioned for their 2023 Annual Global CEO Survey believe their … [Read more...] about 40% of CEOs believe they can’t last a decade
In today’s world where experience is everything, we all know that an individual can make or break the customer experience, writes Melanie Parker, founding director of Stream … [Read more...] about Increase market share with an internal reward and recognition program
Mastercard expanded … [Read more...] about Digging into Mastercard’s acquisition of SessionM
Ask most people what customer loyalty is, and they will wave a piece of plastic at you, or talk about their frequent flyer miles. … [Read more...] about How do you define customer loyalty? 🤔
We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world
New figures from the Data and Marketing … [Read more...] about How to make subscription models work
