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Loyalty Strategy

The loyalty future In a post pandemic world

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We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world

Faster Together: keeping up with subscription consumers

Guest Article

Continuing our series examining how the Covid pandemic has affected the customer loyalty business Charlotte Adelgaard, Vice President CX WE, Oracle examines what businesses must do to anticipate … [Read more...] about Faster Together: keeping up with subscription consumers

Emotional pathways to customer loyalty in a pandemic world

Guest Article

Taking a four-pronged approach

The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya Lal.

The magnitude … [Read more...] about Emotional pathways to customer loyalty in a pandemic world

Consumers appreciate loyalty even more in Covid times – research

Only one loyalty category taking a knock

Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 … [Read more...] about Consumers appreciate loyalty even more in Covid times – research