In today’s world where experience is everything, we all know that an individual can make or break the customer experience, writes Melanie Parker, founding director of Stream … [Read more...] about Increase market share with an internal reward and recognition program
Loyalty Strategy
Digging into Mastercard’s acquisition of SessionM
In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard company
Mastercard expanded … [Read more...] about Digging into Mastercard’s acquisition of SessionM
How do you define customer loyalty? 🤔
Guest Article
,Free/Open
What does retention mean? 😕
Ask most people what customer loyalty is, and they will wave a piece of plastic at you, or talk about their frequent flyer miles. … [Read more...] about How do you define customer loyalty? 🤔
Curating programs to keep them relevant
Guest Article
Report from India on need for constant re-evaluation
India FS club provides 1000 ‘breaths of fresh … [Read more...] about Curating programs to keep them relevant
The loyalty future In a post pandemic world
Exclusive
We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world
How to make subscription models work
Guest Article
Fran Quilty, CEO and founder of Conjura offers three key lessons to succeed in the paid-for environment
New figures from the Data and Marketing … [Read more...] about How to make subscription models work
Faster Together: keeping up with subscription consumers
Guest Article
Continuing our series examining how the Covid pandemic has affected the customer loyalty business Charlotte Adelgaard, Vice President CX WE, Oracle examines what … [Read more...] about Faster Together: keeping up with subscription consumers
Emotional pathways to customer loyalty in a pandemic world
Guest Article
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya … [Read more...] about Emotional pathways to customer loyalty in a pandemic world
New white paper from Comarch
"Customer loyalty" has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer … [Read more...] about New white paper from Comarch
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Guest Blog
