How businesses and brands responded in the German market
The COVID-19 pandemic challenged businesses along the value chain as well as their employees and customers, writes Nicole … [Read more...] about Connecting with Customers emotionally during the COVID-19 pandemic
Article by Fulvio Furbatto - CEO & Founder Advice Group, and creator of a number of recent Loyalty Magazine Awards winners including that for AS Roma
Since the beginning … [Read more...] about LOYALTY REBOOT: a fresh start or a new script?
Only one loyalty category taking a knock
Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 … [Read more...] about Consumers appreciate loyalty even more in Covid times – research
How to leverage a loyalty programme to strengthen customer engagement in challenging times
The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the … [Read more...] about How retailers can harness assets to keep relationships alive
What worked in the past won’t necessarily in the future
There are really only four ways to create value for all stakeholders in a loyalty program, writes Chuck Ehredt of … [Read more...] about Just four ways to maximise value
Nothing has changed in 30 years!
In conversation with John Norrie, CEO of Tranxactor
Loyalty Magazine: Tranxactor is a hugely important company in loyalty, CRM, … [Read more...] about Looking back to see forward
Challenge comes from new Aimia report
Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by … [Read more...] about Dare NOT to offer a traditional loyalty programme!
There will be an eco-loyalty category in The Loyalty Magazine Awards 2020 because the demand from customers for solutions to our ecological problems is growing exponentially. So how should loyalty … [Read more...] about Bringing Planet and People into the marketing Mix
Insurance through customer eyes
Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition … [Read more...] about Working with 5p margins the Aviva way