Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
In conversation with John Norrie, CEO of Tranxactor
Loyalty Magazine: Tranxactor is a hugely important company in loyalty, CRM, … [Read more...] about Looking back to see forward
Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by … [Read more...] about Dare NOT to offer a traditional loyalty programme!
Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition … [Read more...] about Working with 5p margins the Aviva way
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards.
For the eighth … [Read more...] about AS ROMA wins awards for loyalty
9th Bond Brand Loyalty Report
Loyalty continues to deliver positive outcomes for brands, and the impact on advocacy, retention, and spend remains as strong as ever. But brand must … [Read more...] about Loyalty worth more if experience factored in
It wasn’t the most obvious place to be impressed by our progress towards zero plastics and environmental commitment. We were sitting in the Pilgrims coffee shop, near Holy Island in … [Read more...] about Isn’t it time for an eco-loyalty movement?
