What worked in the past won’t necessarily in the future
There are really only four ways to create value for all stakeholders in a loyalty program, writes Chuck Ehredt of … [Read more...] about Just four ways to maximise value
Loyalty Strategy
Looking back to see forward
Exclusive interview
Nothing has changed in 30 years!
In conversation with John Norrie, CEO of Tranxactor
Loyalty Magazine: Tranxactor is a hugely important company in loyalty, CRM, … [Read more...] about Looking back to see forward
Dare NOT to offer a traditional loyalty programme!
Challenge comes from new Aimia report
Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by … [Read more...] about Dare NOT to offer a traditional loyalty programme!
Bringing Planet and People into the marketing Mix
There will be an eco-loyalty category in The Loyalty Magazine Awards 2020 because the demand from customers for solutions to our ecological problems is growing exponentially. So how should loyalty … [Read more...] about Bringing Planet and People into the marketing Mix
Working with 5p margins the Aviva way
Insurance through customer eyes
Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition … [Read more...] about Working with 5p margins the Aviva way
88VIP members spend double, and adopt early
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
AS ROMA wins awards for loyalty
A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards.
For the eighth … [Read more...] about AS ROMA wins awards for loyalty
Loyalty worth more if experience factored in
9th Bond Brand Loyalty Report
Loyalty continues to deliver positive outcomes for brands, and the impact on advocacy, retention, and spend remains as strong as ever. But brand must … [Read more...] about Loyalty worth more if experience factored in
Isn’t it time for an eco-loyalty movement?
Comment
, Free/Open
It wasn’t the most obvious place to be impressed by our progress towards zero plastics and environmental commitment. We were sitting in the Pilgrims coffee shop, near Holy Island in … [Read more...] about Isn’t it time for an eco-loyalty movement?
