Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya Lal.
The magnitude … [Read more...] about Emotional pathways to customer loyalty in a pandemic world
"Customer loyalty" has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer … [Read more...] about New white paper from Comarch
The COVID-19 pandemic challenged businesses along the value chain as well as their employees and customers, writes Nicole … [Read more...] about Connecting with Customers emotionally during the COVID-19 pandemic
Since the beginning … [Read more...] about LOYALTY REBOOT: a fresh start or a new script?
Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 … [Read more...] about Consumers appreciate loyalty even more in Covid times – research
The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the … [Read more...] about How retailers can harness assets to keep relationships alive
There are really only four ways to create value for all stakeholders in a loyalty program, writes Chuck Ehredt of … [Read more...] about Just four ways to maximise value
In conversation with John Norrie, CEO of Tranxactor
Loyalty Magazine: Tranxactor is a hugely important company in loyalty, CRM, … [Read more...] about Looking back to see forward
Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by … [Read more...] about Dare NOT to offer a traditional loyalty programme!
