In today’s world where experience is everything, we all know that an individual can make or break the customer experience, writes Melanie Parker, founding director of Stream … [Read more...] about Increase market share with an internal reward and recognition program
Loyalty Strategy
Digging into Mastercard’s acquisition of SessionM
In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard company
Mastercard expanded its presence in the … [Read more...] about Digging into Mastercard’s acquisition of SessionM
How do you define customer loyalty? 🤔
Guest Article
,Free/Open
What does retention mean? 😕
Ask most people what customer loyalty is, and they will wave a piece of plastic at you, or talk about their frequent flyer miles. But for those actually … [Read more...] about How do you define customer loyalty? 🤔
Curating programs to keep them relevant
Guest Article
Report from India on need for constant re-evaluation
India FS club provides 1000 ‘breaths of fresh air’
Time for a home … [Read more...] about Curating programs to keep them relevant
The loyalty future In a post pandemic world
Exclusive
We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world
How to make subscription models work
Guest Article
Fran Quilty, CEO and founder of Conjura offers three key lessons to succeed in the paid-for environment
New figures from the Data and Marketing Association (DMA) reveal … [Read more...] about How to make subscription models work
Faster Together: keeping up with subscription consumers
Guest Article
Continuing our series examining how the Covid pandemic has affected the customer loyalty business Charlotte Adelgaard, Vice President CX WE, Oracle examines what businesses must do to anticipate … [Read more...] about Faster Together: keeping up with subscription consumers
Emotional pathways to customer loyalty in a pandemic world
Guest Article
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya … [Read more...] about Emotional pathways to customer loyalty in a pandemic world
New white paper from Comarch
"Customer loyalty" has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer … [Read more...] about New white paper from Comarch
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Guest Blog
