Marketing

Great resignation causes problem for marketers – apart from those with loyalty programmes

Loyalty programmes have major role to play in cleaning databases and reconnecting with customers post-pandemic

More than four in five marketers (82.8%) reporting that … [Read more...] about Great resignation causes problem for marketers – apart from those with loyalty programmes

Making your members sustainable: Go Green Early

Predictions

We have a pandemic; the High Street is on the floor; consumers are struggling to pay bills - and now you suggest we should Go Green. Is this really necessary? Actually YES!

We have said … [Read more...] about Making your members sustainable: Go Green Early

Loyalty metrics are broke, you need to fix them

Predictions

PREDICTION 3 - Is your dashboard up to the job?

While B2B loyalty programs stand taller than ever, it is undeniable that there is increasing pressure to make the business case and prove … [Read more...] about Loyalty metrics are broke, you need to fix them

Right-skilling channel partners for business recovery

Predictions

Part 2 - Getting your chess pieces in the best positions

To survive in the post-Covid landscape, it is absolutely clear that vendors need to play an active role in reskilling their … [Read more...] about Right-skilling channel partners for business recovery

Member centricity – and a variety of flavours

Predictions

Prediction number 1

It takes a certain amount of bravery, and fearlessness (in regard of what happens to your head when you put it over the parapet), to predict trends for 2021. … [Read more...] about Member centricity – and a variety of flavours

Believe it or not, some events are still taking place

Where to go - in person or virtual - if you want a conversation about loyalty

We all enjoyed the virtual Loyalty Magazine Awards last June, even though they were held in our sitting … [Read more...] about Believe it or not, some events are still taking place

LOYALTY REBOOT: a fresh start or a new script?

Guest Article

Article by Fulvio Furbatto - CEO & Founder Advice Group, and creator of a number of recent Loyalty Magazine Awards winners including that for AS … [Read more...] about LOYALTY REBOOT: a fresh start or a new script?

What can we expect from marketing in 2020?

Guest Blog

At the start of a new decade, how may marketing change over the next year? Asks guest editor Jonty Fletcher of Marketing Technology Expo.

Expect some new techniques to come to the fore … [Read more...] about What can we expect from marketing in 2020?

Predictable list of most instagrammed sights

Advice on how to get and keep customers using creative visuals

InterContinental Hotels & Resorts has compiled a list of the sights most ‘instagrammed’ in the last … [Read more...] about Predictable list of most instagrammed sights

Working with agencies and setting goals

We are living in an age when it is less important to have a big team, but absolutely vital to have agencies and consultancies available to call on when the need arises. No-where is that more … [Read more...] about Working with agencies and setting goals