PREDICTION 3 - Is your dashboard up to the job?
While B2B loyalty programs stand taller than ever, it is undeniable that there is increasing pressure to make the business case and prove … [Read more...] about Loyalty metrics are broke, you need to fix them
Part 2 - Getting your chess pieces in the best positions
To survive in the post-Covid landscape, it is absolutely clear that vendors need to play an active role in reskilling their … [Read more...] about Right-skilling channel partners for business recovery
Prediction number 1
It takes a certain amount of bravery, and fearlessness (in regard of what happens to your head when you put it over the parapet), to predict trends for 2021. … [Read more...] about Member centricity – and a variety of flavours
Where to go - in person or virtual - if you want a conversation about loyalty
We all enjoyed the virtual Loyalty Magazine Awards last June, even though they were held in our sitting … [Read more...] about Believe it or not, some events are still taking place
Article by Fulvio Furbatto - CEO & Founder Advice Group, and creator of a number of recent Loyalty Magazine Awards winners including that for AS Roma
Since the beginning … [Read more...] about LOYALTY REBOOT: a fresh start or a new script?
At the start of a new decade, how may marketing change over the next year? Asks guest editor Jonty Fletcher of Marketing Technology Expo.
Expect some new techniques to come to the fore … [Read more...] about What can we expect from marketing in 2020?
Advice on how to get and keep customers using creative visuals
InterContinental Hotels & Resorts has compiled a list of the sights most ‘instagrammed’ in the last decade. It fails … [Read more...] about Predictable list of most instagrammed sights
We are living in an age when it is less important to have a big team, but absolutely vital to have agencies and consultancies available to call on when the need arises. No-where is that more … [Read more...] about Working with agencies and setting goals
Nothing has changed in 30 years!
In conversation with John Norrie, CEO of Tranxactor
Loyalty Magazine: Tranxactor is a hugely important company in loyalty, CRM, … [Read more...] about Looking back to see forward