Enhancement of 70 year history of staying close to customers
Clarins, the iconic family-owned global cosmetics group … [Read more...] about Clarins accelerating direct to consumer strategy
Marketing
Marketing takes a back seat as companies focus on profit
Disconnect between CFO and CMO damaging customer focussed activity
New research from McKinsey is suggesting that the disconnect … [Read more...] about Marketing takes a back seat as companies focus on profit
Why loyalty works for an international oil and gas company
Exclusive
Talking to Marton Homola of MOL Group
MOL Group is an integrated, international oil and gas company headquartered in Budapest, … [Read more...] about Why loyalty works for an international oil and gas company
Tis the season to only reward the good
Free/Open
Uber and Tesco both running promotions where customers are judged
Uber staged a “Naughty or Nice booth” in Waterloo station to give … [Read more...] about Tis the season to only reward the good
Stationery gets more spend from SMEs than marketing
Comment
,Free/Open
Apart from those running marvellous loyalty programmes of course
So now we know. Stationery has priority over marketing for the … [Read more...] about Stationery gets more spend from SMEs than marketing
Great resignation causes problem for marketers – apart from those with loyalty programmes
Loyalty programmes have major role to play in cleaning databases and reconnecting with customers post-pandemic
Making your members sustainable: Go Green Early
Predictions
We have a pandemic; the High Street is on the floor; consumers are struggling to pay bills - and now you suggest we should Go Green. Is this really necessary? Actually … [Read more...] about Making your members sustainable: Go Green Early
Loyalty metrics are broke, you need to fix them
Predictions
PREDICTION 3 - Is your dashboard up to the job?
While B2B loyalty programs stand taller than ever, it is undeniable that there is … [Read more...] about Loyalty metrics are broke, you need to fix them
Right-skilling channel partners for business recovery
Predictions
Part 2 - Getting your chess pieces in the best positions
To survive in the post-Covid landscape, it is absolutely clear that vendors … [Read more...] about Right-skilling channel partners for business recovery
Member centricity – and a variety of flavours
Predictions
Prediction number 1
It takes a certain amount of bravery, and fearlessness (in regard of what happens to your head when you put it … [Read more...] about Member centricity – and a variety of flavours