California offerings range from your own barrel to a home dinnerUS wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition. Instead, an increasing number are exploring options that have proved so successful in the travel and hotel industries. What the following list shows, is importance of experiences and exclusivity, and the story of what is being poured into your glass. … [Read more...] about Experiential loyalty superceding wine clubs
Self-disruption to achieve youth acceptanceArticle by Paula Thomas. KFC in China is the largest restaurant chain in the largest country in the world. The brand now boasts in excess of 120 million members and it has a staggeringly successful customer recognition and rewards app. But it took a transformation and self-disruption to achieve this success. KFC China is a company that has completely re-invented itself in recent … [Read more...] about Digital and rewards driving growth in KFC China
Simon Hinks, director, Parallel Marketing assesses data regulation as an opportunitySince the May 25, 2018 when the GDPR regulations came into force, we continue to be regaled by stories of breaches and data hacks which the ICO (Information Commissionaires Office) has attempted to tackle with threats and warnings, and latterly, by imposing financial penalties. Yet there is no abatement in the amount of data being missused, lost or hacked. … [Read more...] about GDPR and Loyalty – a marriage made in heaven?
Review article by Attila KecsmarYou might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full of benefits that are lost if the customer unsubscribes. In this way they are retained. However, on Valentine’s Day, Amazon raised the bar once again, with a cross-platform, self-service loyalty feature called Amazon Moments. Attila Kecsmar of Antavo … [Read more...] about How Amazon Moments changes the game for loyalty programmes
This is a book that won’t get talked about because no-one will want their competitors to read itThe reason? It is darned good. Harley Davidson riding author Ken Schmidt has the ability to talk to each of his readers on a really personal level. This is so much the case, that I felt really proud when he said I was a great riding partner, even though we were only going on a virtual bike ride, through the pages of his book. Schmidt uses rides as a way … [Read more...] about Book Review – Make Some Noise
Interview with Mike Jordan, CEO of Bink Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s original proposition of enabling consumers to operate all their loyalty programme memberships through the Bink app? I am not sure what you mean by original proposition. Our announcements have highlighted three main achievements: 1 The proceeds of the funding round will be used to … [Read more...] about Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
How are hotels beating up OTAs? The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty memberships and bookings are up between 30% and 40%. How have the hotels achieved this? Interview with Cindy Estis-Green, CEO and founder, Kalibri Labs. Loyalty Magazine recently reported on a study by Kalibri Labs that confirmed its 2017 findings that direct booking and … [Read more...] about How are hotels beating up OTAs?
A point of view from Dino Forte, CEO, Ventrica Customer experience (CX) has become a priority for the vast majority of organisations – or has it? With the large volumes of contact centre advisors still incentivised based on speed – typically the Average Handle Time (AHT) – CX goals are quite often unachievable. Companies have two options: speed or quality. Get the customer off the phone or web chat as quickly as possible or deliver a business transformative level of … [Read more...] about Opinion: Experience more important than speed
Loyalty Magazine explores recent initiatives using blockchain today, and points out a strong trend to use loyalty programmes and rewards as a testing ground for other enterprise wide initiatives. And then there are cryptocurrencies. The caution to go forth with care may come to mind, if you read the article on the growing numbers entering the crypto-graveyard. Featured: *Fujitsu to use blockchain for settlement and electricitySystem first trialled for blockchain … [Read more...] about Loyalty and rewards as a blockchain testing ground