The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers … [Read more...] about Social conversations and market research combined offer massive learning potential
How to monetise social media - and keep your customers
If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a … [Read more...] about Social dominates customer engagement, but do you have a handle on it?
Insurance through customer eyes
Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition … [Read more...] about Working with 5p margins the Aviva way
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the climate impact of air … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses … [Read more...] about Shoppers are changing – but what should be done about it?
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
A charity is using a mobile-enabled loyalty card to reward those battling substance abuse every time they use recovery services. These reward points are redeemable at local businesses and so help … [Read more...] about Reward card for battling addiction
In conversation with Animesh Ghosh, CEO of Kornchain, a blockchain enabled loyalty points exchange network
Loyalty Magazine: What is KornChain?
Our mission is to … [Read more...] about Why loyalty needs a blockchain
Loyalty Magazine Awards 2019
Blog by Chuck Ehredt, CEO Currency Alliance
This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those … [Read more...] about Breaking down the walls:
A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards.
For the eighth … [Read more...] about AS ROMA wins awards for loyalty