With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
How companies behave now will change their future
Any politician will tell you that consumer sentiment is a fickle beast that can turn on the spin of a coin. It seems customer loyalty … [Read more...] about How Covid-19 is changing our brand opinions
So what could airlines do better?
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of Switchfly. … [Read more...] about The need for customer loyalty has never been greater
Article by Lansy Joseph, Chief Innovation Officer, … [Read more...] about Why aren’t loyalty program emails personalized and what you can do about it
Looking back to see forward - article by Ian Ramsden
Well, why not?
She was a canny girl when it came to cash, so my summation is that if she didn’t then one of her household … [Read more...] about Did Queen Victoria have a Co-op “divi” number?
Gabi Kool, chief commercial officer of Loylogic, platinum sponsor of the Loyalty Magazine Awards, explains how loyalty is evolving and why
Loyalty Magazine: The milestones section of … [Read more...] about Charting the evolution of loyalty
What worked in the past won’t necessarily in the future
There are really only four ways to create value for all stakeholders in a loyalty program, writes Chuck Ehredt of … [Read more...] about Just four ways to maximise value
Most situations have an upside if you look hard enough, and with coronavirus/Covid-19, it is the enforced time to think that makes my list, writes Annich McIntosh
Cancelled … [Read more...] about Reasons to be cheerful
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research