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Retail Loyalty

88VIP members spend double, and adopt early

A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by expanding its customer retention efforts in this way.

The announcement of expanded perks was made during an exclusive concert for 88VIP members

Alibaba is the Chinese equivalent of Amazon, with lifestyle, loyalty and experiential elements thrown into the package. Few Chinese tourists … [Read more...] about 88VIP members spend double, and adopt early

Luxury report points to importance of millennials

50% of luxury market owned by this group by 2025

It used to be sales that were seasonal, now it is consumer studies, and now is very much the time for them. This one is about the luxury market, which like most things to do with loyalty, is going to be radically transformed by 2025.

The reason for the overhaul is that millennials and Generation Z people are different from previous generation.

Now that’s a surprise!

The study, produced by Boston … [Read more...] about Luxury report points to importance of millennials

All quiet on the Infor front

Quiet period after launch of loyalty for retailers

It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its latest U$1.5bn funding.

This could be because it also revealed plans for an IPO, which would impose media silence or have something to do with its latest investment of US$1.5bn (yes billion) from Koch Equity Development and Golden Gate Capital.

Infor is a business cloud … [Read more...] about All quiet on the Infor front

Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?

Interview with Mike Jordan, CEO of Bink

Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s original proposition of enabling consumers to operate all their loyalty programme memberships through the Bink app?

I am not sure what you mean by original proposition. Our announcements have highlighted three main achievements:

1    The proceeds of the funding round will be … [Read more...] about Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?

Loyalty versus subscription: Is this a boxing match?

Loyalty versus subscription: Is this a boxing match?A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does this make business sense? A service provider argues her case with Loyalty Magazine.

… [Read more...] about Loyalty versus subscription: Is this a boxing match?

Department store bankruptcy –

Department store bankruptcy – What it feels like from the consumer perspective

It is always a sad moment when a familiar retailer throws in the towel. Names that have been part of our lives since we were young enough to enjoy travelling on the escalators and smelling the odd mixture of aromas in the perfume department, are beginning to fade from our lives. … [Read more...] about Department store bankruptcy –

Securing customer loyalty by inviting them into the ‘Membership Economy’

Securing customer loyalty by inviting them into the ‘Membership Economy’High street retailers face a battle to secure the loyalty of shoppers who are now naturally drawn online. Tailored, digitally-led retention schemes can provide an answer argues Rob Meakin, MD at Loyalty Pro.Ever since the inception of online shopping customers have become accustomed to purchasing what they want, when they want and from whichever retailer. … [Read more...] about Securing customer loyalty by inviting them into the ‘Membership Economy’

AI top of the tech spending list

AI top of the tech spending listThere is no doubt that retailers are accelerating spending on next-gen tech and artificial intelligence (AI) comes top of the list.Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence and much of this will be targeted at delivering improved experiences to customers.JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more … [Read more...] about AI top of the tech spending list

How to be location based, targeted and relevant

How to be location based, targeted and relevantAccompanying the customer on her journeyLocation-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a … [Read more...] about How to be location based, targeted and relevant