As the Covid pandemic recedes and retail begins its … [Read more...] about Transforming to re-imagine
Retail Loyalty
Devising loyalty for a group of strong personalities
Wheel and spoke model provides a central operations hub, for multiple individual brands
Salling Group is Denmark’s largest supermarket chain with a market share of 35%. What makes it … [Read more...] about Devising loyalty for a group of strong personalities
How retailers can harness assets to keep relationships alive
Guest Article
,Coronavirus
How to leverage a loyalty programme to strengthen customer engagement in challenging times
The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the … [Read more...] about How retailers can harness assets to keep relationships alive
Intu the unknown
Counting on experiences to get customers back
OK, so we are not the first to use this heading, but it is so appropriate for the brave change of direction taking place at the cash … [Read more...] about Intu the unknown
75% of customer engagement is emotional, says Sephora
Focus on happiness, trust, surprise, delight and anticipation
Sephora, the french beauty chain, is to enhance its Beauty Insider loyalty offering to include even more emotional … [Read more...] about 75% of customer engagement is emotional, says Sephora
88VIP members spend double, and adopt early
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
Luxury report points to importance of millennials
50% of luxury market owned by this group by 2025
It used to be sales that were seasonal, now it is consumer studies, and now is very much the time for them. This one is about the luxury … [Read more...] about Luxury report points to importance of millennials
All quiet on the Infor front
Quiet period after launch of loyalty for retailers
It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its … [Read more...] about All quiet on the Infor front
Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
Interview with Mike Jordan, CEO of Bink
Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s original proposition … [Read more...] about Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
Loyalty versus subscription: Is this a boxing match?
Loyalty versus subscription: Is this a boxing match?A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does … [Read more...] about Loyalty versus subscription: Is this a boxing match?
