Interview with Mike Jordan, CEO of Bink Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s original proposition of enabling consumers to operate all their loyalty programme memberships through the Bink app? I am not sure what you mean by original proposition. Our announcements have highlighted three main achievements: 1 The proceeds of the funding round will be used to … [Read more...] about Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
Loyalty versus subscription: Is this a boxing match?A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does this make business sense? A service provider argues her case with Loyalty Magazine. … [Read more...] about Loyalty versus subscription: Is this a boxing match?
Department store bankruptcy – What it feels like from the consumer perspective It is always a sad moment when a familiar retailer throws in the towel. Names that have been part of our lives since we were young enough to enjoy travelling on the escalators and smelling the odd mixture of aromas in the perfume department, are beginning to fade from our lives. … [Read more...] about Department store bankruptcy –
Securing customer loyalty by inviting them into the ‘Membership Economy’High street retailers face a battle to secure the loyalty of shoppers who are now naturally drawn online. Tailored, digitally-led retention schemes can provide an answer argues Rob Meakin, MD at Loyalty Pro.Ever since the inception of online shopping customers have become accustomed to purchasing what they want, when they want and from whichever retailer. … [Read more...] about Securing customer loyalty by inviting them into the ‘Membership Economy’
AI top of the tech spending listThere is no doubt that retailers are accelerating spending on next-gen tech and artificial intelligence (AI) comes top of the list.Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence and much of this will be targeted at delivering improved experiences to customers.JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more … [Read more...] about AI top of the tech spending list
Meet the Sponsor: TranxactorBringing a proven loyalty and gift solution to European retailers. In conversation with John Norrie, founder and CEO of Tranxactor … [Read more...] about Meet the Sponsor: Tranxactor
How to be location based, targeted and relevantAccompanying the customer on her journeyLocation-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a … [Read more...] about How to be location based, targeted and relevant
Why we won: ShellPump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. … [Read more...] about Why we won: Shell
Exploring the untapped retail potential of ChinaIn December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. … [Read more...] about Exploring the untapped retail potential of China
Customer experience in the UK and US – Are we speaking the same language?US customers have higher expectations than UK ones, and US companies have been quicker to adopt customer experience platforms and technology. Nigel Cover of MaritzCX assesses whether the UK has anything to learn from across the Pond. … [Read more...] about Customer experience in the UK and the US – Are we speaking the same language?