Talking about Tesco: Targeting gets very personal *Tesco combines social data with purchasing history*Expensive goods only offered to the affluent*Speech from Phillip Clark in Istanbul*Offering … [Read more...] about Talking about Tesco: Targeting getting very personal
Customers are working harder, so retailers must too Positive impact of the feedback huddle It is no secret customer behaviour is changing and retailers need to react. But how do you track customer … [Read more...] about Customers are working harder, so retailers must too
Changing the face of retail - againWhen Tesco opened a store in a South Korea subway filled just with pictures, it signalled a massive leap forward both for retail loyalty, and for the use of mobile … [Read more...] about Changing the face of retail – again
Can established businesses beat Groupon for deals?A new group buying business model aims to take dominance of the market away from the likes of Groupon, and enable more traditional companies to run … [Read more...] about Can established businesses beat Groupon for deals?
Loyalty cards: converting instant issuance into instant advantageWith the recession adding fuel to the flames of an already competitive marketplace, organisations are looking to loyalty cards to … [Read more...] about Loyalty cards: converting instant issuance into instant advantage
New research shows the most buoyant markets for retailer cardsBrazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop … [Read more...] about New research shows the most buoyant markets for retailer cards
Sainsbury’s chooses coupons to boost Nectar loyalty - Andrew Mann interviewLast month Nectar overtook Tesco Clubcard in cardholder numbers. This was used by Sainsbury’s to claim that it now had … [Read more...] about Sainsbury’s counts on coupons to ramp up Nectar loyalty
Supermarkets losing out to value retailersOver a third of shoppers have switched from their usual grocery supermarkets to ‘value’ retailers, as once-loyal customers look to trim their household … [Read more...] about Supermarkets losing out to value retailers
Happy birthday Clubcard, happy birthday LoyaltyTesco is using Clubcard’s 15th birthday as the excuse for extending its double points offer at least into the summer. … [Read more...] about Happy birthday Clubcard, happy birthday Loyalty
What's in store for multichannel retail?To remain affluent in a difficult economy, retailers need to better understand their customers' needs, providing them with a level of service that meets and … [Read more...] about What’s in store for multichannel retail?