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Rewards & Points

New players entering India loyalty business

Review of newcomers and existing programmes A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of top programmes (including those compiled by the Economic Times and Quora started life in other markets. However, this looks all set to change with a raft of home grown, new players entering the loyalty market. BackgroundIndia has been struggling with its … [Read more...] about New players entering India loyalty business

How Amazon Moments changes the game for loyalty programmes

Review article by Attila Kecsmar

You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full of benefits that are lost if the customer unsubscribes. In this way they are retained. However, on Valentine’s Day, Amazon raised the bar once again, with a cross-platform, self-service loyalty feature called Amazon Moments. Attila Kecsmar of Antavo … [Read more...] about How Amazon Moments changes the game for loyalty programmes

Ride sharing companies fight with perks

Ride sharing companies fight with perksGrowing competition leads to raft of new offeringsUber rewards power usersProfile of Uber, Lyft, South African minicab programme, Careem battle with PepsiWhy is it that after decades when cab drivers have treated their passengers with disdain verging on rudeness, do all the cab companies now feel they need a loyalty programme? … [Read more...] about Ride sharing companies fight with perks

Finding the sweet spot of investing in loyalty

Finding the sweet spot of investing in loyalty How much is too much?Article by Christopher Treadwell, Avios Commercial Director Loyal customers are often your biggest source of income. Indeed, it can cost 16 times more to elevate a new customer to the same level of profitability as a loyal customer.  However, today, businesses are facing ever-more demanding customers. … [Read more...] about Finding the sweet spot of investing in loyalty

Blockchain Loyalty – disrupting loyalty and reinventing marketing using cryptocurrencies

Book ReviewBlockchain Loyalty - disrupting loyalty and reinventing marketing using cryptocurrenciesI remember the first time someone introduced me to Bitcoin and the concept of the blockchain for keeping data secure. It was some time ago now and it seemed crazy, but I have watched while the world fell in love with the idea, which has developed and matured as any precious and capricious child.Blockchain is now beginning to grow up into a very impressive adult indeed, even outside of currency. … [Read more...] about Blockchain Loyalty – disrupting loyalty and reinventing marketing using cryptocurrencies

Winners announced from a truly global Loyalty Magazine Awards 2018

Winners announced from a truly global Loyalty Magazine Awards 2018People travelled from all over the world to attend the special Gala Awards Evening for The Loyalty Magazine Awards, making it a truly global event. Attendees arrived from South Africa, New Zealand, Singapore, Canada, the US, India, The United Emirates, Germany, France, Italy, Poland, Russia, The Netherlands, South Africa, Australia, China and many other countries to learn which companies achieved the accolade of being a … [Read more...] about Winners announced from a truly global Loyalty Magazine Awards 2018

Coming to terms with Canada’s loyalty Tsunami

Coming to terms with Canada’s loyalty TsunamiAimia and LoyaltyOne battle with changing landscape This is the most profitable period ever for airlines, but it is still true that few airlines make money out of seats. For most, the loyalty programme is the most lucrative division of the business. Which in part explains the tsunami that has hit the Canadian loyalty world in the past year. … [Read more...] about Coming to terms with Canada’s loyalty Tsunami

Joining up the dots: Exclusive interview with Colin Evans

Joining up the dots: Exclusive interview with Colin EvansColin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards 2017 Personality of the Year Award. He rarely consents to interviews, so don’t miss this exclusive and fascinating Q&A as he looks back on his career and discusses where the industry is headed. … [Read more...] about Joining up the dots: Exclusive interview with Colin Evans

Australia’s Loyalty War

Australia’s Loyalty WarRetailers play chess on a grand scaleA fascinating and brutal strategic war has been playing out in the loyalty industry in Australia over the last 7 years. Philip Shelper explains how the story is unfolding. … [Read more...] about Australia’s Loyalty War