Boots moves to differential pricing
It’s finally happened. The last bastion of loyalty based around a high level of reward no matter what you buy has … [Read more...] about Last bastion falls in response to customer feedback
Rewards & Points
Turning points into currency
Exclusive
,Free/Open
,International Loyalty Awards
It has for a long time been a frustration in loyalty, that it is difficult and expensive to link with financial systems. Integration with any payment infrastructure can … [Read more...] about Turning points into currency
Surprising behaviour triggered by cost of living crisis
Shopping behaviours influenced by a variety of factors - but loyalty helps
The cost of living crisis is impacting both businesses and … [Read more...] about Surprising behaviour triggered by cost of living crisis
Focus on payments loyalty:
Guest Article
Klarna's new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic
It’s an exciting period for those of us working in the loyalty … [Read more...] about Focus on payments loyalty:
Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Exclusive
Planned acquisition puts a spotlight on a loyalty grey area
Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is … [Read more...] about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Re-imagining a hotel loyalty programme
Exclusive
Focus moves to leisure
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly … [Read more...] about Re-imagining a hotel loyalty programme
Latest deals prove value of partnerships
Mastercard/Bakkt; Jumeirah Hotels/Dezerved; Etihad Guest/Pointspay; Aman Air Sinbad/Accelya; Copa Airlines/Points.com; Virgin Red/Karhoo; comment from … [Read more...] about Latest deals prove value of partnerships
Are airline loyalty programs still worth the hype? You decide
* Decide who your friends are when booking a flight
* Do travel loyalty programmes really benefit … [Read more...] about Are airline loyalty programs still worth the hype? You decide
Why are credit card loyalty offerings so boring?
Exclusive
A whistle stop tour of the world’s leading payment rewards - and a chat about what is missing
I wanted to change my credit card, because my present service … [Read more...] about Why are credit card loyalty offerings so boring?
The loyalty future In a post pandemic world
Exclusive
We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world