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Rewards & Points

88VIP members spend double, and adopt early

A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by expanding its customer retention efforts in this way.

The announcement of expanded perks was made during an exclusive concert for 88VIP members

Alibaba is the Chinese equivalent of Amazon, with lifestyle, loyalty and experiential elements thrown into the package. Few Chinese tourists … [Read more...] about 88VIP members spend double, and adopt early

Reward card for battling addiction

Free/Open

A charity is using a mobile-enabled loyalty card to reward those battling substance abuse every time they use recovery services. These reward points are redeemable at local businesses and so help combat social isolation.

The Capital card was launched by WDP in April 2017 and is now used in nine London boroughs and in Cheshire West and Chester in the North of England. 

Since its launch, 5,400 service users have benefitted from the scheme. The charity has built … [Read more...] about Reward card for battling addiction

New players entering India loyalty business

Review of newcomers and existing programmes

A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of top programmes (including those compiled by the Economic Times and Quora started life in other markets. However, this looks all set to change with a raft of home grown, new players entering the loyalty market.

BackgroundIndia has been struggling with its black economy, and … [Read more...] about New players entering India loyalty business

How Amazon Moments changes the game for loyalty programmes

Review article by Attila Kecsmar

You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full of benefits that are lost if the customer unsubscribes. In this way they are retained. However, on Valentine’s Day, Amazon raised the bar once again, with a cross-platform, self-service loyalty feature called Amazon Moments.

Attila Kecsmar of Antavo Loyalty was hot off the … [Read more...] about How Amazon Moments changes the game for loyalty programmes

Ride sharing companies fight with perks

Ride sharing companies fight with perksGrowing competition leads to raft of new offeringsUber rewards power usersProfile of Uber, Lyft, South African minicab programme, Careem battle with PepsiWhy is it that after decades when cab drivers have treated their passengers with disdain verging on rudeness, do all the cab companies now feel they need a loyalty programme? … [Read more...] about Ride sharing companies fight with perks

Finding the sweet spot of investing in loyalty

Finding the sweet spot of investing in loyalty How much is too much?Article by Christopher Treadwell, Avios Commercial Director Loyal customers are often your biggest source of income. Indeed, it can cost 16 times more to elevate a new customer to the same level of profitability as a loyal customer.  However, today, businesses are facing ever-more demanding customers. … [Read more...] about Finding the sweet spot of investing in loyalty

Blockchain Loyalty – disrupting loyalty and reinventing marketing using cryptocurrencies

Book ReviewBlockchain Loyalty - disrupting loyalty and reinventing marketing using cryptocurrenciesI remember the first time someone introduced me to Bitcoin and the concept of the blockchain for keeping data secure. It was some time ago now and it seemed crazy, but I have watched while the world fell in love with the idea, which has developed and matured as any precious and capricious child.Blockchain is now beginning to grow up into a very impressive adult indeed, even outside of currency. … [Read more...] about Blockchain Loyalty – disrupting loyalty and reinventing marketing using cryptocurrencies

Winners announced from a truly global Loyalty Magazine Awards 2018

Winners announced from a truly global Loyalty Magazine Awards 2018People travelled from all over the world to attend the special Gala Awards Evening for The Loyalty Magazine Awards, making it a truly global event. Attendees arrived from South Africa, New Zealand, Singapore, Canada, the US, India, The United Emirates, Germany, France, Italy, Poland, Russia, The Netherlands, South Africa, Australia, China and many other countries to learn which companies achieved the accolade of being a … [Read more...] about Winners announced from a truly global Loyalty Magazine Awards 2018

Coming to terms with Canada’s loyalty Tsunami

Coming to terms with Canada’s loyalty TsunamiAimia and LoyaltyOne battle with changing landscape This is the most profitable period ever for airlines, but it is still true that few airlines make money out of seats. For most, the loyalty programme is the most lucrative division of the business. Which in part explains the tsunami that has hit the Canadian loyalty world in the past year. … [Read more...] about Coming to terms with Canada’s loyalty Tsunami