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Rewards & Points

Are airline loyalty programs still worth the hype? You decide

* Decide who your friends are when booking a flight

* Do travel loyalty programmes really benefit customers?

The underlying assumption of airline loyalty programs rarely … [Read more...] about Are airline loyalty programs still worth the hype? You decide

Why are credit card loyalty offerings so boring?

Exclusive

A whistle stop tour of the world’s leading payment rewards - and a chat about what is missing

I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?

The loyalty future In a post pandemic world

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We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world

Adapting to the ‘Deliberate’ customer profile after coronavirus

Guest Article

After Covid-19, nearly every customer type will be more deliberate in how they spend money writes Chuck Ehredt.

Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus

What people really want from a loyalty programme – research

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The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research

Ancillary business growing in importance via loyalty programmes

But hotels and hospitality industry well behind airlines in adopting the model

The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional … [Read more...] about Ancillary business growing in importance via loyalty programmes

88VIP members spend double, and adopt early

A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early