Focus on airline loyalty
For the second year in a row, Flying Blue, the joint loyalty program of Air France and KLM, has. … [Read more...] about Flying Blue, ranked first in annual loyalty report
Rewards & Points
Ontario concern over bill to allow points expiry
Legislation on path to government committee
Customer loyalty has always been different in Ontario. Once awarded in the form of points … [Read more...] about Ontario concern over bill to allow points expiry
Atmos leaves the choice to members
Trend Analysis
New program to be strong contender in frequent flyer battle for supremacy
There has always been debate as to whether frequent … [Read more...] about Atmos leaves the choice to members
Points for property turns loyalty mainstream
Exclusive
,Trend Analysis
Rent and house buying rewards turns points into everyday currency
2025 has been a boom year for earning loyalty points from every day … [Read more...] about Points for property turns loyalty mainstream
Warnings of loyalty exhaustion and program boredom
Trend Analysis
But there are ways to keep a loyalty program relevant and your customers engaged
We don’t like to be negative at Loyalty Magazine, … [Read more...] about Warnings of loyalty exhaustion and program boredom
Managing loyalty as a currency
Free/Open
,Book Review
New book examines potential to unlock various sources of value creation
Loyalty currencies are estimated to represent the world’s … [Read more...] about Managing loyalty as a currency
Mixed bag of consumer favourites in 2023 list
Trend Analysis
Newsweek America’s annual list of the country’s best loyalty programs is an interesting exercise because it is based on a survey of more than 4,000 customers. For this … [Read more...] about Mixed bag of consumer favourites in 2023 list
Boots remains most loved loyalty program
Comment
,Exclusive
Nearly 30 years on, the proposition keeps it top, but John Lewis & Partners, M&S, Asos and Asda all do well
I fell in love … [Read more...] about Boots remains most loved loyalty program
IAG Loyalty expands Avios card-linking into shopping centre
CLO results in 50% increase in member registering their cards year on year to date
IAG Loyalty, owners of the global loyalty currency … [Read more...] about IAG Loyalty expands Avios card-linking into shopping centre
Loyalty innovation can never stop
Exclusive
,International Loyalty Awards
Case study: Game Mania XP with m-wise
One of the closest watched categories at the International Loyalty Awards is Innovation because … [Read more...] about Loyalty innovation can never stop