Shopping behaviours influenced by a variety of factors - but loyalty helps
The cost of living crisis is impacting both businesses and consumers but interesting data … [Read more...] about Surprising behaviour triggered by cost of living crisis
Rewards & Points
Focus on payments loyalty:
Guest Article
Klarna's new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic
It’s an exciting period for those of us working in the loyalty … [Read more...] about Focus on payments loyalty:
Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Exclusive
Planned acquisition puts a spotlight on a loyalty grey area
Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is considered fine, but … [Read more...] about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Re-imagining a hotel loyalty programme
Exclusive
Focus moves to leisure
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level … [Read more...] about Re-imagining a hotel loyalty programme
Latest deals prove value of partnerships
Mastercard/Bakkt; Jumeirah Hotels/Dezerved; Etihad Guest/Pointspay; Aman Air Sinbad/Accelya; Copa Airlines/Points.com; Virgin Red/Karhoo; comment from Charlie Casey, Loyalty Lion, … [Read more...] about Latest deals prove value of partnerships
Are airline loyalty programs still worth the hype? You decide
* Decide who your friends are when booking a flight
* Do travel loyalty programmes really benefit customers?
The underlying assumption of airline loyalty … [Read more...] about Are airline loyalty programs still worth the hype? You decide
Why are credit card loyalty offerings so boring?
Exclusive
A whistle stop tour of the world’s leading payment rewards - and a chat about what is missing
I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?
The loyalty future In a post pandemic world
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We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world
Adapting to the ‘Deliberate’ customer profile after coronavirus
Guest Article
After Covid-19, nearly every customer type will be more deliberate in how they spend money writes Chuck Ehredt.
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus
What people really want from a loyalty programme – research
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The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research