A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
Rewards & Points
Reward card for battling addiction
Free/Open
A charity is using a mobile-enabled loyalty card to reward those battling substance abuse every time they use recovery services. These reward points are redeemable at local businesses and so help … [Read more...] about Reward card for battling addiction
New players entering India loyalty business
Review of newcomers and existing programmes
A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those … [Read more...] about New players entering India loyalty business
How Amazon Moments changes the game for loyalty programmes
Review article by Attila Kecsmar
You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full … [Read more...] about How Amazon Moments changes the game for loyalty programmes
Ride sharing companies fight with perks
Ride sharing companies fight with perksGrowing competition leads to raft of new offeringsUber rewards power usersProfile of Uber, Lyft, South African minicab programme, Careem battle with PepsiWhy is … [Read more...] about Ride sharing companies fight with perks
Finding the sweet spot of investing in loyalty
Finding the sweet spot of investing in loyalty How much is too much?Article by Christopher Treadwell, Avios Commercial Director Loyal customers are often your biggest source of income. Indeed, it can … [Read more...] about Finding the sweet spot of investing in loyalty
Blockchain Loyalty – disrupting loyalty and reinventing marketing using cryptocurrencies
Book ReviewBlockchain Loyalty - disrupting loyalty and reinventing marketing using cryptocurrenciesI remember the first time someone introduced me to Bitcoin and the concept of the blockchain for … [Read more...] about Blockchain Loyalty – disrupting loyalty and reinventing marketing using cryptocurrencies
Winners announced from a truly global Loyalty Magazine Awards 2018
Winners announced from a truly global Loyalty Magazine Awards 2018People travelled from all over the world to attend the special Gala Awards Evening for The Loyalty Magazine Awards, making it a … [Read more...] about Winners announced from a truly global Loyalty Magazine Awards 2018
What’s on your fans’ sporting bucket list?
What’s on your fans’ sporting bucket list?How experiences are the ultimate reward for sports fansBlog by sports rewards company Rewards4 … [Read more...] about What’s on your fans’ sporting bucket list?
Coming to terms with Canada’s loyalty Tsunami
Coming to terms with Canada’s loyalty TsunamiAimia and LoyaltyOne battle with changing landscape This is the most profitable period ever for airlines, but it is still true that few airlines make money … [Read more...] about Coming to terms with Canada’s loyalty Tsunami
