Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is considered fine, but … [Read more...] about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level … [Read more...] about Re-imagining a hotel loyalty programme
The underlying assumption of airline loyalty … [Read more...] about Are airline loyalty programs still worth the hype? You decide
I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?
We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research
When … [Read more...] about Is the loyalty business killing its golden goose?
The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional … [Read more...] about Ancillary business growing in importance via loyalty programmes
