We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world
Rewards & Points
After Covid-19, nearly every customer type will be more deliberate in how they spend money writes Chuck Ehredt.
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research
When national newspapers and magazines start offering … [Read more...] about Is the loyalty business killing its golden goose?
But hotels and hospitality industry well behind airlines in adopting the model
The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional … [Read more...] about Ancillary business growing in importance via loyalty programmes
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
A charity is using a mobile-enabled loyalty card to reward those battling substance abuse every time they use recovery services. These reward points are redeemable at local businesses and so help … [Read more...] about Reward card for battling addiction
Review of newcomers and existing programmes
A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those … [Read more...] about New players entering India loyalty business
Review article by Attila Kecsmar
You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full … [Read more...] about How Amazon Moments changes the game for loyalty programmes
Ride sharing companies fight with perksGrowing competition leads to raft of new offeringsUber rewards power usersProfile of Uber, Lyft, South African minicab programme, Careem battle with PepsiWhy is … [Read more...] about Ride sharing companies fight with perks