Boots moves to differential pricing
It’s finally happened. The last bastion of loyalty based around a high level of reward no matter what you buy has … [Read more...] about Last bastion falls in response to customer feedback
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
It’s finally happened. The last bastion of loyalty based around a high level of reward no matter what you buy has … [Read more...] about Last bastion falls in response to customer feedback
The cost of living crisis is impacting both businesses and … [Read more...] about Surprising behaviour triggered by cost of living crisis
Klarna's new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic
It’s an exciting period for those of us working in the loyalty … [Read more...] about Focus on payments loyalty:
Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is … [Read more...] about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly … [Read more...] about Re-imagining a hotel loyalty programme
I wanted to change my credit card, because my present service … [Read more...] about Why are credit card loyalty offerings so boring?
We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world