The usefulness of points for a rainy day was highlighted in a securities filing last Thursday, stating that Hilton Worldwide Holdings had in April pre-sold US$1 billion worth of points in its … [Read more...] about Hilton sells points to Amex in US$1bn fire sale
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
So what could airlines do better?
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of Switchfly. … [Read more...] about The need for customer loyalty has never been greater
Deal highlights value of reward co-brands to all parties; frequent flyer financials explained
United Airlines has achieved a US$400 increase in revenue for the next year from a … [Read more...] about New deal for United brings in US$400m YonY
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the climate impact of air … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?
How are hotels beating up OTAs?
The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty … [Read more...] about How are hotels beating up OTAs?
What you might have missed - 1 - FREE ACCESSCharting the progress of travel loyalty to an unknown destination - In a series of exerpts over the forthcoming holiday, we share some of the articles … [Read more...] about What you might have missed – 1
Nailing travel loyalty in the basic economy ageWith increased competition and choice between airline experiences, what are the implications for loyalty? In an era of pounds spent, not miles flown … [Read more...] about Nailing travel loyalty in the basic economy age
Open access: democratising travel loyalty A three-step plan to creating a broader and more profitable customers base for your travel rewards programme. Travel schemes must democratise loyalty by … [Read more...] about Open access: democratising travel loyalty
Take two pitchers of water and equalise......Level up where necessary (Recipe for success when merging loyalty).Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood … [Read more...] about Take two pitchers of water and equalise