Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the climate impact of air … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?
How are hotels beating up OTAs?
The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty … [Read more...] about How are hotels beating up OTAs?
What you might have missed - 1 - FREE ACCESSCharting the progress of travel loyalty to an unknown destination - In a series of exerpts over the forthcoming holiday, we share some of the articles … [Read more...] about What you might have missed – 1
Nailing travel loyalty in the basic economy ageWith increased competition and choice between airline experiences, what are the implications for loyalty? In an era of pounds spent, not miles flown … [Read more...] about Nailing travel loyalty in the basic economy age
Open access: democratising travel loyalty A three-step plan to creating a broader and more profitable customers base for your travel rewards programme. Travel schemes must democratise loyalty by … [Read more...] about Open access: democratising travel loyalty
Take two pitchers of water and equalise......Level up where necessary (Recipe for success when merging loyalty).Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood … [Read more...] about Take two pitchers of water and equalise
Together or apart? Analysing FFP trendsA marriage made in heaven, but is it time for divorce?Few would question the value of a frequent flyer programme to an airline. They are an intrinsic part of … [Read more...] about Together or apart? Analysing FFP trends
Positioning Avios as the international multi-airline mileage rewardAvios will emerge like a phoenix from the flames of UK Air Miles – but what of the consequences, both for owner International … [Read more...] about Positioning Avios as the international multi-airline mileage reward
Special report: Making the experience count on a low cost carrier* "Ancilliary Revenue Opportunity" is the buzz phrase for low cost carriers, who have realised that significant revenue can be gained … [Read more...] about Making the experience count on a low cost airline
Can frequent flyer schemes live up to consumer expectations? As American Airlines begins the celebrations for its 30th birthday, Loyalty Magazine considers whether frequent flyer schemes live up to … [Read more...] about Can frequent flyer schemes live up to consumer expectations?
