Traditional model remains dominant despite customer disenfranchisement
A flurry of activity is happening in the travel industry as the sleeping giant awakes from its covid induced … [Read more...] about Airline loyalty in the firing line
Travel
Significant gap in travel reward expectations and delivery
New report highlights reward disappointment in travel loyalty offerings
A new report focusing on US consumer travel is reporting a significant gap between what customers expect from … [Read more...] about Significant gap in travel reward expectations and delivery
Responding to the travel rebound
How should travel companies adjust their loyalty strategies?
The travel rebound is upon us. Certainly, the Delta variant of the coronavirus might have something to say … [Read more...] about Responding to the travel rebound
Expedia unifies customer loyalty offering across brands
Launch planned during the next 12 months; all Expedia brands will be included
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer loyalty program … [Read more...] about Expedia unifies customer loyalty offering across brands
Are airline loyalty programs still worth the hype? You decide
* Decide who your friends are when booking a flight
* Do travel loyalty programmes really benefit customers?
The underlying assumption of airline loyalty … [Read more...] about Are airline loyalty programs still worth the hype? You decide
Hilton sells points to Amex in US$1bn fire sale
The usefulness of points for a rainy day was highlighted in a securities filing last Thursday, stating that Hilton Worldwide Holdings had in April pre-sold US$1 billion worth of points in its … [Read more...] about Hilton sells points to Amex in US$1bn fire sale
Keeping loyalty program members engaged while your travel business is on pause
Guest Article
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
The need for customer loyalty has never been greater
Guest Article
So what could airlines do better?
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of … [Read more...] about The need for customer loyalty has never been greater
New deal for United brings in US$400m YonY
Deal highlights value of reward co-brands to all parties; frequent flyer financials explained
United Airlines has achieved a US$400 increase in revenue for the next year from a … [Read more...] about New deal for United brings in US$400m YonY
Flygskam: Can loyalty initiatives lessen consumer flight-shame?
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?