Faster Together: keeping up with subscription consumers
Guest Article
Guest Articles
The subscription model – be in it for the long haul
Nine lessons to consider
With more time on their hands and less access to in-store shopping, consumers are turning to direct-to-consumer and subscription services in ever greater … [Read more...] about The subscription model – be in it for the long haul
The subscription model – three key lessons
The last year has seen more dramatic shifts in consumer behaviour than have taken place in our lifetime. They have included those changes brought about by need – such as a sharp increase in … [Read more...] about The subscription model – three key lessons
10 tricks to win the loyalty dating game
Guest Article
,Free/Open
With Valentine's Day just round the corner, Michael Hegelund, 3 times 30 under 40 Loyalty Royalty and multiple Loyalty Magazine Award winner shines a romantic light on relationships.
In … [Read more...] about 10 tricks to win the loyalty dating game
Three ways customer data can drive recovery in the pandemic
Guest Article
Consumer preferences now look entirely different to prior the pandemic; from working, to socialising and shopping. So how should companies proceed? Article by James Alty, Founder & Managing … [Read more...] about Three ways customer data can drive recovery in the pandemic
Mobile Messaging addresses the changing behaviours of consumers
Looking forward to after lock-downs
Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of … [Read more...] about Mobile Messaging addresses the changing behaviours of consumers
Bringing CSR into Loyalty and Rewards
Guest Article
,Free/Open
Crispin Rogers, founder and CEO of For Good Causes offers his Top Ten Tips for offering a charitable element to a loyalty programme.
Maybe it’s the impact of the younger generation making … [Read more...] about Bringing CSR into Loyalty and Rewards
Covid – intensifying the need for customer connection
Guest Article
,Free/Open
It’s not exactly new news to point out that the pandemic has changed the way we interact with people and the world around us, writes Nat Hester.
On a personal level, lockdown changed the … [Read more...] about Covid – intensifying the need for customer connection
Emotional pathways to customer loyalty in a pandemic world
Guest Article
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya Lal.
The magnitude … [Read more...] about Emotional pathways to customer loyalty in a pandemic world
New white paper from Comarch
"Customer loyalty" has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer … [Read more...] about New white paper from Comarch
