"Customer loyalty" has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer … [Read more...] about New white paper from Comarch
Guest article from Fulvio Furbatto, CEO and founder, Advice Group
Over the past few years, we have been wondering about the health of the loyalty sector. Was it dying or was it … [Read more...] about C-19 brought loyalty back to life
How businesses and brands responded in the German market
The COVID-19 pandemic challenged businesses along the value chain as well as their employees and customers, writes Nicole … [Read more...] about Connecting with Customers emotionally during the COVID-19 pandemic
After Covid-19, nearly every customer type will be more deliberate in how they spend money writes Chuck Ehredt.
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus
Article by Fulvio Furbatto - CEO & Founder Advice Group, and creator of a number of recent Loyalty Magazine Awards winners including that for AS Roma
Since the beginning … [Read more...] about LOYALTY REBOOT: a fresh start or a new script?
How to leverage a loyalty programme to strengthen customer engagement in challenging times
The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the … [Read more...] about How retailers can harness assets to keep relationships alive
Could COVID-19 be our chance to make a difference?
We all appreciate the importance of customer loyalty in a commercial setting, but can it really play a role in getting the world … [Read more...] about Tracking and proving status? This is loyalty’s day job
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
So what could airlines do better?
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of Switchfly. … [Read more...] about The need for customer loyalty has never been greater