Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus
Since the beginning … [Read more...] about LOYALTY REBOOT: a fresh start or a new script?
The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the … [Read more...] about How retailers can harness assets to keep relationships alive
We all appreciate the importance of customer loyalty in a commercial setting, but can it really play a role in getting the world … [Read more...] about Tracking and proving status? This is loyalty’s day job
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of Switchfly. … [Read more...] about The need for customer loyalty has never been greater
Article by Lansy Joseph, Chief Innovation Officer, … [Read more...] about Why aren’t loyalty program emails personalized and what you can do about it
Well, why not?
She was a canny girl when it came to cash, so my summation is that if she didn’t then one of her household … [Read more...] about Did Queen Victoria have a Co-op “divi” number?
Loyalty Magazine: The milestones section of … [Read more...] about Charting the evolution of loyalty
