Compassion and a true sense of customer centricity are now needed more than ever before as we hopefully move out of the pandemic, writes Michelle Bisset, VP Small Business, Sage.
How does a luxury brand communicate with the online consumer?
The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in … [Read more...] about Tapping into the mindset and channels of today’s luxury shopper
Report from India on need for constant re-evaluation
India FS club provides 1000 ‘breaths of fresh air’
Time for a home truth: Quite often you need to run to stay in the … [Read more...] about Curating programs to keep them relevant
Continuing our series examining how the Covid pandemic has affected the customer loyalty business Charlotte Adelgaard, Vice President CX WE, Oracle examines what businesses must do to anticipate … [Read more...] about Faster Together: keeping up with subscription consumers
Nine lessons to consider
With more time on their hands and less access to in-store shopping, consumers are turning to direct-to-consumer and subscription services in ever greater … [Read more...] about The subscription model – be in it for the long haul
The last year has seen more dramatic shifts in consumer behaviour than have taken place in our lifetime. They have included those changes brought about by need – such as a sharp increase in … [Read more...] about The subscription model – three key lessons
With Valentine's Day just round the corner, Michael Hegelund, 3 times 30 under 40 Loyalty Royalty and multiple Loyalty Magazine Award winner shines a romantic light on relationships.
Consumer preferences now look entirely different to prior the pandemic; from working, to socialising and shopping. So how should companies proceed? Article by James Alty, Founder & Managing … [Read more...] about Three ways customer data can drive recovery in the pandemic
Looking forward to after lock-downs
Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of … [Read more...] about Mobile Messaging addresses the changing behaviours of consumers
Crispin Rogers, founder and CEO of For Good Causes offers his Top Ten Tips for offering a charitable element to a loyalty programme.
Maybe it’s the impact of the younger generation making … [Read more...] about Bringing CSR into Loyalty and Rewards