Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Well, why not?
She was a canny girl when it came to cash, so my summation is that if she didn’t then one of her household … [Read more...] about Did Queen Victoria have a Co-op “divi” number?
Loyalty Magazine: The milestones section of … [Read more...] about Charting the evolution of loyalty
There are really only four ways to create value for all stakeholders in a loyalty program, writes Chuck Ehredt of … [Read more...] about Just four ways to maximise value
Being trustworthy, credible, and having good customer service have beaten discounting and price in a third … [Read more...] about Ethics, transparency and trust have never been more important
Expect some new techniques to come to the fore … [Read more...] about What can we expect from marketing in 2020?
Since the fifties, Corporate Social Responsibility … [Read more...] about How can CSR impact Loyalty?
So many of our life choices are driven by loyalty. You only have to look at brands such as Nike, Apple or even a car such as the … [Read more...] about Why Loyalty Matters
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses … [Read more...] about Shoppers are changing – but what should be done about it?
Loyalty Magazine: What is KornChain?
Our mission is to … [Read more...] about Why loyalty needs a blockchain
Capitalizing on an appetite for experiences - Article by David Elliott
There’s a tremendous amount of effort put into understanding Millennial and Generation Z consumers – individuals … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers
