Capitalizing on an appetite for experiences - Article by David Elliott There’s a tremendous amount of effort put into understanding Millennial and Generation Z consumers – individuals aged 18 to 35 – what they like, what motivates them, and how they are willing to spend their disposable income. This is for good reason; these consumers represent $143 billion in spending power, and comprise about 38% of the US workforce. Brands need to … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers
This box could be YOUR space to publicise whatever you are proud of. It could be a service, new product, event, or a new appointment. Contact us and we will be pleased to discuss your requirements. … [Read more...] about Don’t Miss…….
Transferring loyalty from the football pitch to the shop floor Brand loyalty has long been proclaimed the ultimate goal of marketing. Getting consumers to commit to purchasing a brand on a long term basis is every marketers dream. … [Read more...] about Transferring loyalty from the football pitch to the shop floor