The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses … [Read more...] about Shoppers are changing – but what should be done about it?
In conversation with Animesh Ghosh, CEO of Kornchain, a blockchain enabled loyalty points exchange network
Loyalty Magazine: What is KornChain?
Our mission is to … [Read more...] about Why loyalty needs a blockchain
Capitalizing on an appetite for experiences - Article by David Elliott
There’s a tremendous amount of effort put into understanding Millennial and Generation Z consumers – individuals … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers
This box could be YOUR space to publicise whatever you are proud of. It could be a service, new product, event, or a new appointment. Contact us and we will be pleased to discuss your requirements. … [Read more...] about Don’t Miss…….
Transferring loyalty from the football pitch to the shop floor Brand loyalty has long been proclaimed the ultimate goal of marketing. Getting consumers to commit to purchasing a brand on a long term … [Read more...] about Transferring loyalty from the football pitch to the shop floor