Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
George Wilson, Head of Product, EMEA, Global Merchant Loyalty at SessionM, a Mastercard company, helped judge this year’s International Loyalty Awards submissions. Here’s what he … [Read more...] about What the International Loyalty Awards tell us about the state of loyalty
Whether due to the rise of e-commerce, the disruptions of the pandemic, or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current … [Read more...] about 3 shocking statistics about customer loyalty you need to know now
In this first-in-a-series, entitled The Fine Art of Loyalty, Stephen Gilbert, … [Read more...] about The Fine Art of Loyalty – new series of articles from Collinson
In today’s world where experience is everything, we all know that an individual can make or break the customer experience, writes Melanie Parker, founding director of Stream … [Read more...] about Increase market share with an internal reward and recognition program
We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the … [Read more...] about Customer Centricity – Treating your customers according to their value
Customer loyalty and marketing are changing in front of our eyes, but the changes aren’t exactly universal. Antavo, an enterprise loyalty technology provider, has some insight to share on customer … [Read more...] about How customer loyalty trends stand apart in Europe, North America and APAC – new reports
With the 2030 Net Zero target … [Read more...] about Net Zero & Loyalty – Helping to shape the world one nudge at a time
Prior to joining Oracle, I founded a start-up in the loyalty sector that … [Read more...] about Disruptive loyalty
Loyalty is hard won and easily lost. Yet sometimes it is out of retailers’ hands. Securing repeat business was already a major challenge for retailers as cross-border commerce proliferated, and the … [Read more...] about Closing the gap between online and in-store loyalty
Loyalty programs have gone through a revolutionary change in the pandemic era creating quite a divide between consumers and companies. Many industry leaders have found solutions to these divides by … [Read more...] about The mental and the physical:
Dualism in loyalty programs and how to look after your customers’ needs
