Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The underlying assumption of airline loyalty programs rarely … [Read more...] about Are airline loyalty programs still worth the hype? You decide
Compassion and a true sense of customer centricity are now needed more than ever before as we hopefully move out of the pandemic, writes Michelle Bisset, VP Small Business, Sage.
The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in … [Read more...] about Tapping into the mindset and channels of today’s luxury shopper
Time for a home truth: Quite often you need to run to stay in the … [Read more...] about Curating programs to keep them relevant
With more time on their hands and less access to in-store shopping, consumers are turning to direct-to-consumer and subscription services in ever greater … [Read more...] about The subscription model – be in it for the long haul
The last year has seen more dramatic shifts in consumer behaviour than have taken place in our lifetime. They have included those changes brought about by need – such as a sharp increase in … [Read more...] about The subscription model – three key lessons
In … [Read more...] about 10 tricks to win the loyalty dating game
Consumer preferences now look entirely different to prior the pandemic; from working, to socialising and shopping. So how should companies proceed? Article by James Alty, Founder & Managing … [Read more...] about Three ways customer data can drive recovery in the pandemic
Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of … [Read more...] about Mobile Messaging addresses the changing behaviours of consumers
