Guest Articles

Why doesn’t Loyalty get as much love?

Article by Christopher Ross, President EMEA – Collinson Group

Brands are built with great creativity … [Read more...] about BLAND LOYALTY…

Rising number of customer complaints need addressing with transparency

Online customer complaints jump 138% with delivery the biggest bugbear

As online shopping has increased in popularity over the past couple of years, so too have customer service … [Read more...] about Rising number of customer complaints need addressing with transparency

Focus on payments loyalty:

Guest Article

Klarna's new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic

It’s an exciting period for those of us working in the loyalty … [Read more...] about Focus on payments loyalty:

What the International Loyalty Awards tell us about the state of loyalty

Guest Article

International Loyalty Awards

George Wilson, Head of Product, EMEA, Global Merchant Loyalty at SessionM, a Mastercard company, helped judge this year’s International Loyalty Awards submissions. Here’s what he … [Read more...] about What the International Loyalty Awards tell us about the state of loyalty

3 shocking statistics about customer loyalty you need to know now

Guest Article

Whether due to the rise of e-commerce, the disruptions of the pandemic, or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current … [Read more...] about 3 shocking statistics about customer loyalty you need to know now

The Fine Art of Loyalty – new series of articles from Collinson

72% of businesses say optimising customer loyalty is a top-five priority for them over the coming years
In this first-in-a-series, entitled The Fine Art of Loyalty, Stephen Gilbert, … [Read more...] about The Fine Art of Loyalty – new series of articles from Collinson

Increase market share with an internal reward and recognition program

In today’s world where experience is everything, we all know that an individual can make or break the customer experience, writes Melanie Parker, founding director of Stream … [Read more...] about Increase market share with an internal reward and recognition program

Customer Centricity – Treating your customers according to their value

Guest Article

We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the … [Read more...] about Customer Centricity – Treating your customers according to their value

How customer loyalty trends stand apart in Europe, North America and APAC – new reports

Guest Article

Customer loyalty and marketing are changing in front of our eyes, but the changes aren’t exactly universal. Antavo, an enterprise loyalty technology provider, has some insight to share on customer … [Read more...] about How customer loyalty trends stand apart in Europe, North America and APAC – new reports

Net Zero & Loyalty – Helping to shape the world one nudge at a time

Guest Article

,
Free/Open

Almost 16% of global brands plan to introduce SCR rewards to help them nudge customers towards sustainability in their loyalty programs
With the 2030 Net Zero target … [Read more...] about Net Zero & Loyalty – Helping to shape the world one nudge at a time