Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of … [Read more...] about Mobile Messaging addresses the changing behaviours of consumers
Crispin Rogers, founder and CEO of For Good Causes offers his Top Ten Tips for offering a charitable element to a loyalty programme.
Maybe it’s the impact of the younger generation making … [Read more...] about Bringing CSR into Loyalty and Rewards
It’s not exactly new news to point out that the pandemic has changed the way we interact with people and the world around us, writes Nat Hester.
On a personal level, lockdown changed the … [Read more...] about Covid – intensifying the need for customer connection
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya Lal.
The magnitude … [Read more...] about Emotional pathways to customer loyalty in a pandemic world
"Customer loyalty" has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer … [Read more...] about New white paper from Comarch
Over the past few years, we have been wondering about the health of the loyalty sector. Was it dying or was it … [Read more...] about C-19 brought loyalty back to life
The COVID-19 pandemic challenged businesses along the value chain as well as their employees and customers, writes Nicole … [Read more...] about Connecting with Customers emotionally during the COVID-19 pandemic
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus
Since the beginning … [Read more...] about LOYALTY REBOOT: a fresh start or a new script?
The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the … [Read more...] about How retailers can harness assets to keep relationships alive
